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Thailand Beer Market Insights 2012

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Thailand Beer Market Insights 2012

  1. 1. Thailand Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 64Price: Single User License – US$2672Product SynopsisA detailed market research report on the Thailand beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Thailand beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?With the economic situation showing signs of improvement in the first half of 2011 and Thaiconsumers experiencing increased purchasing power, many were attracted by the cheap price ofbeer.What are the key drivers behind recent market changes?However, in the latter half of 2011, both price increases by major brewers and massive floods hada negative impact on the consumption of beer nationwideWhat makes this report unique and essential to read?The Thailand Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Thailand Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesThailands economy expanded during the first quarter of 2011, with the Consumer ConfidenceIndex reaching its highest point in four years at the end of the second quarter. However, theeconomic recession of the G3 countries and major flooding in parts of Thailand saw the industrialsector shrink and the Consumer Confidence Index drop to an unusual low in the final quarter of2011Beer sales showed positive performance during the first half of 2011 due to increasedconsumption during the general election periodThe sales volume of beer experienced significant decline during the second half of 2011 due tomassive floods in the northern and central regions, Bangkok and provinces in the vicinity. Theflood resulted in lower production and shortages because many distribution and retail centres wereclosed or blocked.Analyst to complete - as aboveAnalyst to complete - as aboveKey HighlightsLow-priced beer continued to gain more volume consumption in the first half of the year as well ascontinuing to influence the overall beer market.Beer consumption showed positive performance in the first half of the year but declined in thesecond half of the year due to price increases and floodBeer is expected to enjoy a positive performance in 2012 due to the economic recovery and calmpolitical situation
  3. 3. Local brands continued to dominate the market in mainstream and premium beer segmentsThe market for imported beer showed a significant increase in 2011 due to a 0% tax and duty onimported beer from ASEAN nations, China and AustraliaGet your copy of this report @http://www.reportsnreports.com/reports/194774-thailand-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeCanadean Thailand Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging Trends
  4. 4. OutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2011Commercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012F
  5. 5. Beer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESBOON RAWD BREWERY COMPANY LIMITEDOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Boon Rawd Full Brand List, ABV%, Pack TypeTable - Boon Rawd Brewery Brand Volumes, 2007-2011SAN MIGUEL BEER (THAILAND) LTDOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - San Miguel Full Brand List, ABV%, Pack TypeTable - San Miguel Thailand Brand Volumes, 2007-2011THAI ASIA PACIFIC BREWERY COMPANY LTDOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Thai Asia Pacific Brewery Full Brand List, ABV%, Pack Type
  6. 6. Table - Thai Asia Pacific Brewery Brand Volumes, 2007-2011THAI BEVERAGES PUBLIC COMPANY (THAIBEV)Ownership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Thai Beverages Full Brand List, ABV%, Pack TypeTable - Thai Beverages Public Company Brand Volumes, 2007-2011MethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapContact: sales@reportsandreports.com for more information.

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