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Switzerland Beer Market Insights 2012


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Switzerland Beer Market Insights 2012

  1. 1. Switzerland Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 94Price: Single User License – US$6688Product SynopsisA detailed market research report on the Switzerland beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Switzerland beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?There is a new interest in beer and the brewing tradition. The demand for variety is driving thegrowth of new local beers with new tastesWhat are the key drivers behind recent market changes?This trend has been caused by the frustration of Swiss consumers regarding the acquisitions ofSwiss beer brands to foreign owned multinationals, and a renewed awareness of the Swissbeertradition.What makes this report unique and essential to read?The Switzerland Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Switzerland Beer industry. Data includes volumes from 2007 to2011 plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium,superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,including beer consumption by price segment/distribution channel and selected consumer beerprices are also included.Key Market IssuesLooking back at 2011, the strong Swiss Franc put pressure on prices and increased imports fromGermany, France and Portugal causing local brewers to lose volume.Small regional brewers with less than 5,000 hl per year, increased market share and volume.However, volumes were so small that their presence was not felt by leaders Heineken andFeldschlösschen.Swiss brewers lost share in the market to imported beer. Imports increased again to reach a newhigh of 23%share, 1% more than the previous year.The trend towards quick service restaurants and away from traditional gastronomy put pressure onvolumes and margins, leading Feldschlösschen to announce a price increase in May 2012.Tougher restrictions on the sale of alcohol to minors have been put in place, as well as aliberalization on the production of alcohol, adapting it to modern times and measures.Key HighlightsSmall regional brewers with less than 5,000 hl per year, increased market share and volume.The Swiss beer market is mature with consumption relatively flat.There is a new interest in beer and the brewing tradition. The demand for variety is driving thegrowth of new local beers with new tastesOrganisations have been created with the goal of increasing the number and variety of beersbrewed in the country.
  3. 3. The trend towards diversity can be seen in the increase of the number of registered breweries inSwitzerland.Get your copy of this report @ points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameters TablesPopulation Size and Growth 1983-2014FWest Europe Population Size and Growth 2001-2012FEconomic Indicators 2003-2013FWest Europe Commercial Beverage Consumption - Per Capita, 2001-2012FWest Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012FWest Europe Beverage Consumption Per Capita - Growth, 2002-2012FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011
  4. 4. Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModeTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 2001-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011
  5. 5. Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesAUSLÄNDISCHE BIEREAuslaendische Biere Brand Volumes, 2007-2011FELDSCHLÖSSCHEN GETRÄNKEFeldschlÖsschen Brand Volumes, 2007-2011HEINEKEN SWITZERLAND AGHeineken Switzerland Brand Volumes, 2007-2011BRAUEREI LOCHERBrauerei Locher AG Brand Volumes, 2007-2011BRAUEREI SCHÜTZENGARTENSchutzengarten Brand Volumes, 2007-2011Smaller BrewersRUGENBRÄU AGSONNENBRÄU AG,BRAUEREI H. MÜLLER AGBRAUEREI FALKEN AGContact: for more information.