Republic of Ireland Cider Market Insights 2012


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Republic of Ireland Cider Market Insights 2012

  1. 1. Republic of Ireland Cider Market Insights 2012Report Details:Published:September 2012No. of Pages: 40Price: Single User License – US$2480Product SynopsisComprising of textual analysis and data tables, this in-depth and exclusive country report fromCanadean provides a comprehensive view of the cider industry structure including analysis andprofiles on trade mark owners and local operators. Brand volumes and market share are given byprice segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes areprovided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products areidentified. All supported by market commentary.Introduction and LandscapeWhy was the report written?The 2012 Republic of Ireland Cider Market Insights report is a high level market research report onthe ROI cider industry. Published by Canadean, this report provides an excellent way of gaining anin-depth understanding of the dynamics and structure of the market. The report covers totalmarket (on- and off-premise) and includes valuable insight and analysis on cider market trends,brands, brewers, packaging, distribution channels, market valuation and pricing.What is the current market landscape and what is changing?The cider market used to be fairly traditional, with an older, mainly male, consumer profile and littlebrand innovation. In pubs, cider traditionally competed with lager and more recently with FABs.However, the fashion of drinking cider over ice was popularized by Bulmers Original several yearsago thus broadening the appeal of cider as an alcoholic drink to a wider and younger consumeraudience, including females.What are the key drivers behind recent market changes?As a result of innovation, cider is now more appealing to a younger demographic than beforethrough a wider choice of products. In many ways these new ciders compete in the same space asFABs and many FABs drinkers, especially younger females, have expanded the range of alcoholicdrinks they consume to include cider.
  2. 2. What makes this report unique and essential to read?The Republic of Ireland Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides amuch more granular and detailed data set than our competitors.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Republic of Ireland cider market.This report provides readers with in-depth data on market segmentation: mainstream, premium,super premium, discount; alcoholic strength; type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsproducer profiles for four major and five smaller producers.This report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.Key Market IssuesTo some extent the cider market is still weather dependent.Consumers are seeking out cheaper Private Label products and discounters brands such as Lidland Aldi, but these remain relatively small in the cider market.As a result of innovation, cider is now more appealing to a younger demographic than beforethrough a wider choice of products.In 2011 the cider market was only very slightly down on 2010, helped by the lowering of excise in2010.Flavor extension, particularly in flavored cider, is helping to broaden the appeal of the category toa wider audience.Key HighlightsIn 2011 the cider market was only very slightly down on 2010, helped by the lowering of excise in2010.Pear cider has lost some ground in the last year as there has been increasing interest in otherflavored products.
  3. 3. Private Label brands showed growth in 2011 mainly due to the on-going economic conditions inIreland.CandC Group remains the leading cider manufacturing company.CandC steps up marketing and launches Bulmers Specials to widen appeal of the Bulmers brand.Get your copy of this report @ points covered in Table of Contents of this report includeSection 1 Market UpdateKEY FACTS- Market Size- Growth- Market Value- Distribution 2011MARKET COMMENTARY- Current and Emerging Trends- Outlook- Imports and Exports- SegmentationBRANDS- Top 10 Cider Brands - Volume, 2009-2011- Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011- Brand Analysis- Private Label/Private Label Producers- New Products ActivitySection 2 Brewer ProfilesBREWER PROFILES- BULMERS IRELAND (CandC IRELAND)- CandC Group Brand Volumes, 2007-2011- GLEESON GROUP- Gleeson Group Brand Volumes, 2007-2011MINI PROFILES- COMANS WHOLESALE LTD- Comans Wholesale Ltd Brand Volumes, 2007-2011- RICHMOND MARKETING- Richmond Marketing Brand Volumes, 2007-2011- DIAGEO IRELAND- Diageo Ireland Brand Volumes, 2007-2011- HEINEKEN IRELAND- Heineken Ireland Brand Volumes, 2007-2011
  4. 4. MethodologyBeer and Cider Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapLEGISLATION AND TAXATION TABLES- Table 1.2.1 - Taxation Base- Table 1.2.2 - Historical Excise Rates of Cider- Table 1.2.3 - Legal Controls on CiderPRICING TABLES- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012DATA TABLES- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F- Commercial Beverage Consumption - per Capita - Growth, 2001-2011- Commercial Beverage Consumption - Million Liters, 2001-2012F- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F- Cider Production/Trade/Consumption - Growth, 2005-2012F- Consumption of FABs and Cider, 2001-2012F- Cider Market Valuation (Local Currency), 2010-2012F- Cider Consumption by Local Definition, 2008-2012F- Cider Consumption by Standard Price Segmentation, 2008-2012F- Cider Consumption by Alcoholic Strength, 2008-2012F- Cider Consumption by Type, 2008-2012F- Cider Consumption by Geographic Scope, 2008-2012F- Cider All Trademarks, 2007-2011- Cider Brands by Local Definition, 2007-2011- Cider Brands by Standard Price Segment, 2007-2011- Cider Brands by Alcoholic Strength, 2007-2011- Cider Brands by Type, 2007-2011- Cider Imported Brands by Origin, 2007-2011- Cider Private Label Brands, 2007-2011- Cider Trademark Owners, 2007-2011- Cider Local Operators, 2007-2011- Cider Leading Brewers/Importers, 2007-2011- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE- Chart - Leading Brewers/Importers, 2011- Market Structure- Cider Producers/ImportersPACKAGING
  5. 5. - Chart - Consumption by Pack Material/Type, 2011- Packaging TrendsCHANNEL ANALYSIS- Chart - Distribution by Channel, 2011- Chart - Consumption by Price Segment, 2011- Market Valuation and Pricing- Cider Market Valuation (Local Currency), 2010-2012F- Distribution TrendsContact: for more information.