ReportsnReports – Where is the Money in Near Field Communications?

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Near Field Communication (NFC) is a technology that may be utilized for high-speed high-volume applications and is well suited to consumer payments, especially micro-payments. This report evaluates NFC and presents a detailed description of the business case for NFC for various stakeholders. It identifies key stakeholders, types of opportunities they can capitalize, and analyzes current players in the field.

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ReportsnReports – Where is the Money in Near Field Communications?

  1. 1. Where is the Money in Near Field Communications?ReportsnReports.com adds Mind Commerce Market Research Report “Where is the Money inNear Field Communications?’’ to its store.Near Field Communication (NFC) is a technology that may be utilized for high-speed high-volume applications and is well suited to consumer payments, especially micro-payments.This report evaluates NFC and presents a detailed description of the business case for NFCfor various stakeholders. It identifies key stakeholders, types of opportunities they cancapitalize, and analyzes current players in the field.This research dispels many myths associated with NFC. Readers of this document will bebetter prepared to decide if they want to pursue investments in this industry and what areasto focus for optimal success. The report includes critical analysis as well as many valuableinsights and commercial recommendations.Organizations Interviewed for Report:AccentureAlcatel-LucentBelgacom BICSGemplus TrivnetMACHMAP InternationalMasterCardMitsui VenturesMonitiseObopayPayPalSIMPAYSMARTSMART MONEYSony FelicaTelefonica GroupTrangloTransfer 2UkashVodafone UKWorld Cash TransfersAudience:NFC suppliersMobile network operatorsMobile commerce application providersMobile marketing and commerce vendorsManufacturers, merchants, and advertisers
  2. 2. Table of Contents:ABSTRACT 1TABLE OF CONTENTS 2EXECUTIVE SUMMARY 5Role of Branding 6Developing Markets 7Industry Initiatives and Open Loop Systems 7Patience is Needed 8MNOs and Banks 9Market Movers 10REVIEW OF NFC TECHNOLOGY 12NFC TECHNOLOGY 13Standards 14Card Types 14STRONG USER AUTHENTICATION VS. SPEED AND EASE OF USE 15The Key to Succeeding 15Open Web vs. Walled Garden15Risk 16Securing Each Transaction- No Matter How Small 17Alternative Technologies (EMV) 18User Authentication 19Sales Abandonment Rates 20Non-Repudiation 20Multi-factor Authentication 21NFC APPLICATIONS 22PAYMENT 23ACCESS CONTROL27LOYALTY – AFFINITY GROUPS 30SMART ADVERTISEMENTS 32LOCATION BASED SERVICES 34MARKETING AND CUSTOMER ENGAGEMENT 35SOCIAL NETWORKING 37OTHERS 38MOBILE PAYMENTS AND NFC 38MOBILE WALLET 40INTEGRATED IN HANDSETS 41INTEGRATED IN SIM CARDS 41MOBILE COMMERCE 41MOBILE BANKING42ETICKETING 43ACCESS APPLICATIONS 43THE VALUE CHAIN 45STAKEHOLDERS 47
  3. 3. PUBLIC TRANSPORTATION AUTHORITIES 47BANKS 47CREDIT CARDS 48MOBILE OPERATORS 48The challenge to Existing Ecosystems and Business Models 48PAYMENT SERVICE PROVIDERS 49CLEARING HOUSES 49TECHNOLOGY PROVIDERS 50RETAILERS 50END USERS 51REGULATORY ISSUES 52Business Models for Dealing with Prepaid Purchases54KEY PLAYERS ALREADY IN THE MARKET 55INDUSTRY COMPARABLES- MOBILE REMITTANCES: 60BUSINESS CASE 65TRANSPORTATION AUTHORITIES 68CREDIT CARDS 68MERCHANTS 70SUCCESS FACTORS- WHO CAN DRIVE ADOPTION 71CASE STUDIES 73MOBILE MONEY ECOSYSTEMS 73Case Study- Web Payment for Digital Content 74PayPal and i-Mode Growth- Successful Implementations of Growing Payment ProcessingLoop 74Case Study- Mobile Payment for Online Gambling 75Case Study- Mobile Banking 75SUCCESSES 76Japan- Suica 76Hong Kong- Octopus 79Characteristics82Singapore- EZ-Link 82UK- Oyster 84ROLL-OUTS IN PROGRESS 84Denmark 85Alcatel-Lucent85Gemplus/Trivnet 87PayPal88MasterCard 89Google Wallet91Partners 92Competitors 92ISIS 93IN THE PIPELINE 97
  4. 4. APPLICATIONS 97TIE-INS WITH OTHER APPLICATIONS AND SERVICES 97STORED VALUE ACCOUNT MICROPAYMENTS FOR BOTH ONLINE AND ‘HIGHSTREET’ TRANSACTIONS 97CONCLUSIONS AND COMMERCIAL RECOMMENDATIONS100GLOSSARY – ABBREVIATIONS AND NOTATIONS 102APPENDIX 1: REFERENCE SOURCES 108APPENDIX 2: LIST OF INTERVIEWEES110APPENDIX 3: MOBILE MONEY DEPLOYMENTS WORLDWIDE 112Latest Market Research Reports:Top Revenue Mobile Commerce Applications 2011-2016Next Generation Network Application Market Outlook and Business DriversMobile Commerce 360Wireless Emergency Services Research PackageNear Field Communications (NFC) Markets: Challenges, Opportunities, and Market Forecastto 2016About Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: +1-888-989-8004 EXT 106E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comBlog: http://www.reportsnreportsblog.com

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