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Poland Beer Market Insights 2012


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Poland Beer Market Insights 2012

  1. 1. Poland Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 112Price: Single User License – US$8000Product SynopsisA detailed market research report on the Poland beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Poland beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Poland is a mature beer market where the top five brands account for nearly half the total beerconsumption. In such a situation, consumers see the leading brands as very similar, all of highquality. As such, they have started to look for beers with an added value beyond simply highquality products.What are the key drivers behind recent market changes?This has led to the growing popularity of niche/regional products, reflected in the growth ofspecialty beersWhat makes this report unique and essential to read?The Poland Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Poland Beer industry. Data includes volumes from 2007 to 2011
  2. 2. plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesThe Polish beer market is highly consolidated; three leading companies hold over 80% share oftotal beer consumption in PolandThe growing number of discount stores and the sale of beer therein helped drive Polands beermarket to growth in 2011 following two years of declineSpecialty beers like non-pasteurized beer, wheat beer, top fermented beer as well as flavoredbeer also helped drive growth. Previously produced in the main by small local breweries, thebiggest players have now launched their own non-pasteurized beer brandsAlthough price is still the key factor for the majority of consumers, the consumption of premiumand superpremium brands in 2011 recorded the highest growth. This was partly due to thegrowing sales of non-pasteurized beer, which is priced quite highly and therefore placed in thepremium segment.Can packaging further strengthened its position in 2011, aided by the growing role of discountstores where most beer sold is packed in either cans or glass bottlesKey HighlightsGrowth returned to Polish beer market after two year declineMarket highly consolidated with leading three brewers dominating market shareSales in discount channels one of the key factors behind growth in 2011
  3. 3. Non-pasteurized beer recorded exceptional growth, whilst other specialty beers also developedwellCan packaging further strengthened its position and increased market share at the expense ofglass bottles and kegsGet your copy of this report @ points covered in Table of Contents of this report includeCanadean Poland Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1991-2014FTable - East Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - East Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - East Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - East Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011
  4. 4. Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012Table 5.3.1 - Leading Retail Groups for Beer, 2011DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012F
  5. 5. Beer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESCARLSBERG POLSKA GROUP (Previously CARLSBERG OKOCIM)Ownership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Carlsberg Polska Full Brand List, ABV%, Pack TypeTable - Carlsberg Polska Brand Volumes, 2007-2011KOMPANIA PIWOWARSKA ASOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Kompania Piwowarska Full Brand List, ABV%, Pack TypeTable - Kompania Piwowarska Brand Volumes, 2007-2011PERLA BROWARY LUBELSKIE SAOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany Data
  6. 6. Table - Breweries, Capacity, 000s HLTable - Perla Browary Full Brand List, ABV%, Pack TypeTable - Perla Browary Brand Volumes, 2008-2011BROWAR VAN PUR LOMZAOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Browar Van Pur Full Brand List, ABV%, Pack TypeTable - Royal Unibrew Polska Brand Volumes, 2007-2011Table - Van Pur Brewery Brand Volumes, 2007-2011Table - Van Pur Lomza Brand Volumes, 2007-2011ZYWIEC GROUPOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Zywiec Group Full Brand List, ABV%, Pack TypeTable - Zywiec Group Brand Volumes, 2007-2011SMALLER BREWERSBraniewo BreweryFuhrmannCornelius Brewery (previous name Kiper)WitnicaCiechan BreweryLwowek BreweryMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapContact: for more information.