Netherlands Beer Market Insights 2012


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Netherlands Beer Market Insights 2012

  1. 1. Netherlands Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 90Price: Single User License – US$9344Product SynopsisA detailed market research report on the Netherlands beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Netherlands beer industry,published by Canadean. The report covers total market (on- and off-premise) and includesvaluable insight and analysis on beer market trends, brands, brewers, packaging, distributionchannels, market valuation and pricing.What is the current market landscape and what is changing?The collapse in the government in April 2012 has further unsettled the Dutch economy andaffected consumer confidenceWhat are the key drivers behind recent market changes?Consumption of Beer in the Netherlands is largely stable mainly due to a slight increase inpopulation. More consumers are not venturing out, they prefer to buy beer in the supermarket anddrink it at home.What makes this report unique and essential to read?The Netherlands Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Netherlands Beer industry. Data includes volumes from 2007 to2011 plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesOn-premise consumption is steadily losing ground to Off-premise, due to increasing prices of Beerin the Horeca area.Summer weather was very disappointing being very wet and overcast, which impacted on Beerconsumption.White milk volumes were down this year, the consumption seems to follow a process of structuraldecline.Supermarket attention was fully focused on low and no-alcohol Beers, and beer volumes weredown.Rate of VAT is set to increase in October 2012Key HighlightsBrewers remain active, bringing new products to the market and gaining consumers attention withmarketing campaigns.Zero and low alcohol segment has grown significantly, and is set to continue to grow.Competition remains strong in supermarkets, with many price promotions for the consumer.Beer market expected to benefit from increase in consumption due to the football championship.Specialty beers keep the market share stable, being a premium product, this gives both the brewerand supermarkets good margins.
  3. 3. Get your copy of this report @ points covered in Table of Contents of this report includeCanadean Netherlands Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - West Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - West Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and Exports
  4. 4. SegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Brand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011
  5. 5. Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESA-BINBEV BENELUXOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - A-Binbev Benelux Full Brand List, ABV%, Pack TypeTable - A-Binbev Benelux Brand Volumes, 2007-2011BAVARIA NVOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Bavaria NV Full Brand List, ABV%, Pack TypeTable - Bavaria NV Brand Volumes, 2007-2011GROLSCHOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Grolsch Full Brand List, ABV%, Pack TypeTable - Grolsch Trade Brand Volumes, 2007-2011HEINEKEN NVOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage Interests
  6. 6. Company DataTable - Breweries, Capacity, 000s HLTable - Heineken NV Full Brand List, ABV%, Pack TypeTable - Heineken Brand Volumes, 2007-2011SMALLER BREWERSAlfa Brouwerij SchinnenB.S.B RaamsdonksveerBrouwketel s HertogenboschBudelse BierbrouwrijB.V. Gulpener BierbrouwerijDe Kikvorsch B.V. DeestDe Leeuw Bierbrouwerij B.V. ValkenburgLindeboom BierbrouwerijTexelse BierbrouwerijSmall micro breweriesMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapContact: for more information.