Lithuania Cider Markets Insights 2012


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Lithuania Cider Markets Insights 2012

  1. 1. Lithuania Cider Markets Insights 2012Report Details:Published:September 2012No. of Pages: 32Price: Single User License – US$1650Product SynopsisComprising of textual analysis and data tables, this in-depth and exclusive country report fromCanadean provides a comprehensive view of the cider industry structure including analysis andprofiles on trade mark owners and local operators. Brand volumes and market share are given byprice segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes areprovided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products areidentified. All supported by market commentary.Introduction and LandscapeWhy was the report written?The 2012 Lithuania Cider Market Insights report is a high level market research report on theLithuanian cider industry. Published by Canadean, this report provides an excellent way of gainingan in-depth understanding of the dynamics and structure of the market. The report covers totalmarket (on- and off-premise) and includes valuable insight and analysis on cider market trends,brands, brewers, packaging, distribution channels, market valuation and pricing.What is the current market landscape and what is changing?Consumption is driven by strong cider in large pack sizes. Cider is considered to be somethingbetween beer and strong alcoholic drinks as it is more expensive than beer and less expensivethan spirits. Pear is the most popular cider and over 80% of the market is controlled by threeplayers.What are the key drivers behind recent market changes?Consumption was positively impacted by increasing consumer purchasing power as the economicsituation improved in Lithuania. Besides the price, different flavors attract consumer interest, thuscompanies introduce new flavors every year in order to maintain sales.What makes this report unique and essential to read?The Lithuania Cider Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the cider market. The report provides a much
  2. 2. more granular and detailed data set than our competitors.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Lithuania cider market.This report provides readers with in-depth data on market segmentation: mainstream, premium,super premium, discount; alcoholic strength; type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and selectedcompany profiles.This report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non refillable. Market valuation data and selected pricing data are also included.Key Market IssuesConsumption was positively impacted by increasing consumer purchasing power as the economicsituation improved in LithuaniaConsumers are choosing the drink by price, thus 150cl PET bottles are at the forefront, being ableto offer a low per liter price.Different flavors attract consumer interest, thus companies introduce new flavors every year inorder to maintain sales. In addition to traditional pear, strawberry and apple cider there is a widerange of other options such as wild berry, blueberry and mandarin etc.One of the largest players in the Lithuanian soft drinks market, Selita, entered the cider market in2011 with Cider Party products. The newcomer was highly successful and managed to gain over3% of total market volume.150cl PET bottles were the most popular among consumers as they offer a lower price per liter.Whilst cans are gaining volume thanks to their eye catching designs and the convenience that thepack type offers.Key HighlightsCider market gained yet another 10%. Following 9% growth in 2010.Strong cider grew ahead of the market.
  3. 3. Consumption was positively impacted by increasing consumer purchasing power as the economicsituation improved in Lithuania.New comer to the category Selita gained 3% category share in its first year with its Cider Partybrand.Over 80% of the market continues to be held by the three leading players.Get your copy of this report @ points covered in Table of Contents of this report includeSection 1 Market UpdateKEY FACTS- Market Size- Growth- Market Value- Distribution 2011MARKET COMMENTARY- Current and Emerging Trends- Outlook- Imports and Exports- SegmentationBRANDS- Top 10 Cider Brands - Volume, 2010-2011- Licensed Brands Owners and Licensees- Brand Analysis- Private Label/Private Label Producers- New Products ActivitySection 2 Brewer ProfilesBREWER PROFILES- SVYTURYS-UTENOS- Svyturys-Utenos Alus Brand Volumes, 2007-2011- VOLFAS ENGELMAN- Ragutis Brand Volumes, 2007-2011- Volfas Engelman Brand Volumes, 2007-2011- KALNAPILIO-TAURO GROUP- Kalnapilio-Tauro Group Brand Volumes, 2007-2011MINI PROFILES- AB Alita- Alita Brand Volumes, 2007-2011?MethodologyBeer and Cider Attributes Definitions
  4. 4. Product DefinitionsPackaging DefinitionsGlossaryMapLEGISLATION AND TAXATION TABLES- Table 1.2.1 - Taxation Base- Table 1.2.2 - Historical Excise Rates of Cider- Table 1.2.3 - Legal Controls on Cider- Table 1.2.4 - Tax Burden on CiderPRICING TABLES- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012DATA TABLES- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F- Commercial Beverage Consumption - per Capita - Growth, 2001-2012F- Commercial Beverage Consumption - Million Liters, 2001-2012F- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F- Cider Production/Trade/Consumption - Growth, 2005-2012F- Consumption of FABs and Cider, 2001-2012F- Cider Market Valuation (Local Currency), 2010-2012F- Cider Consumption by Local Definition, 2008-2012F.- Cider Consumption by Standard Price Segmentation, 2008-2012F- Cider Consumption by Alcoholic Strength, 2008-2012F- Cider Consumption by Type, 2008-2012F- Cider Consumption by Geographic Scope, 2008-2012F- Cider All Trademarks, 2007-2011- Cider Brands by Local Definition, 2007-2011- Cider Brands by Standard Price Segment, 2007-2011- Cider Brands by Alcoholic Strength, 2007-2011- Cider Brands by Type, 2007-2011- Cider Imported Brands by Origin, 2007-2011- Cider Trademark Owners, 2007-2011- Cider Local Operators, 2007-2011- Cider Leading Brewers/Importers, 2007-2011- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE- Chart - Leading Brewers/Imports, 2011- Market Structure- Cider Producers/ImportersPACKAGING- Chart - Consumption by Pack Material/Type, 2011- Packaging Trends
  5. 5. CHANNEL ANALYSIS- Chart - Distribution by Channel, 2011- Chart - Consumption by Price Segment, 2011- Market Valuation and Pricing- Cider Market Valuation (Local Currency), 2010-2012F- Distribution TrendsContact: for more information.