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Lithuania Beer Market Insights 2012


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Lithuania Beer Market Insights 2012

  1. 1. Lithuania Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 67Price: Single User License – US$3328Product SynopsisA detailed market research report on the Lithuania beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Lithuania beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?The economy in Lithuania is stabilizing with continuously growing GDP, decreasing unemploymentand rising wages, thus consumers purchasing power increasing as well. However, consumption isstill slowed by the increasing inflation rate.What are the key drivers behind recent market changes?Price is the key driver. Consumers are clearly divided into two groups: low-income consumers areexhibiting a tendency to purchase beers with high alcoholic content and in large packaging, whileconsumers on higher incomes are being seen to strive for something new and unique.What makes this report unique and essential to read?The Lithuania Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Lithuania Beer industry. Data includes volumes from 2007 to 2011
  2. 2. plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesPrivate Label beer witnessed a massive growth in 2011. The increase was impacted byconsumers willingness to purchase high alcohol content beer at the lowest price possible. Thetrend implies that consumers continued trading down from expensive spirits to beer.As a large section of consumers has become highly price-sensitive and 200cl PET bottles are ableto offer the lowest price per litre, this pack type witnessed almost double digit growth. All majormarket players have 200cl PET bottles in their product ranges.Just as a major portion of consumers were choosing beer by price, a group of consumers withhigher incomes were searching for something new, thus increased sales of super premiumsegment. Consumers were attracted by unique packaging designs, new imported brands fromWestern Europe and various contests and marketing campaigns run by brewers.Even though volume wise the Lithuanian beer market grew, the opposite trend was seen in termsof value. Producers were forced to use many price discounts in order to get consumer attention,and companies were forced to reduce the prices of their products, mainly within the discountedsegment due to increasing cheap imports.Key HighlightsThe major portion of consumers tend to choose beer by price rather than brand or tasteLow-income consumers are exhibiting a tendency to purchase beers with high alcoholic contentand in large packaging
  3. 3. Consumers on higher incomes are being seen to strive for something new and unique. Thus,producers following these trends have introduced unique packaging and imported beer fromWestern countriesThe increase of Private Label products was only reported in 200cl PET bottles. Private Label beerin 50cl glass contracted dramatically, implying consumers were seeking out beer with cheaperprice per litre.A new type of multilayer PET bottle was launched on the market for the first time, claiming to keepthe quality and taste of a beer much longer than usual PET bottles. At the same time, a newdesign of can packaging with a rough surface intended to resemble the texture of a basketball waslaunched.Get your copy of this report @ points covered in Table of Contents of this report includeCanadean Lithuania Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESPopulation Size and Growth 1991-2014FEast Europe Population Size and Growth 2001-2012FEconomic Indicators 2003-2013FEast Europe Commercial Beverage Consumption - Per Capita, 2001-2012FEast Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012FEast Europe Beverage Consumption Per Capita - Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer Type
  4. 4. Table - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 2.8.2 - Leading Retail groups for Soft DrinksTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012F
  5. 5. Commercial Beverage Consumption Per Capita, Growth, 2001-2011Commercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESKALNAPILIO-TAURO GRUPE (ROYAL UNIBREW)Ownership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Kalnapilio-Tauro Grupe (Royal Unibrew) Full Brand List, ABV%, Pack TypeTable - Kalnapilio-Tauro Group Brand Volumes, 2007-2011SVYTURYS-UTENOS ALUS (CARLSBERG GROUP)Ownership/ShareholdersCompany HistoryStrategic Information
  6. 6. Other Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Svyturys-Utenos Alus (Carlsberg Group) Full Brand List, ABV%, Pack TypeTUB RINKUSKIAIOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Rinkuskiai Full Brand List, ABV%, Pack TypeTable - Rinkuskiai Brand Volumes, 2008-2011VOLFAS ENGELMANOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Volfas Engelman Full Brand List, ABV%, Pack TypeTable -Ragutis Brand Volumes, 2007-2010SMALLER BREWERS (Brands, Volume 000s HL and comment)AB GubernijaGubernija Brewery Brand Volumes, 2007-2011AB Kauno AlusHBH Juozo alusMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapContact: for more information.