Latest Trends and Key Consumer Groups in Global Snackingand Impulse FoodsReport Details:Published:September 2012No. of Pag...
•Concise case studies identify best practice on how to align marketing practices to effectively target consumer trends, an...
positioning is likely to be best as “great tasting” first and healthy (or “less bad for you”) second.Consumers may well in...
4.3.1 Parents want convenient snacks for their children4.4 Consumers Want Snacks to Help Them Create Moments of “Me-Time”4...
Snacking and Impulses vs. Meals and Meal ComponentsTable 5: Top 3 Snacking and Impulse Foods Consumer Trends by Volume Inf...
Consumption (Kg per head) and 2011 Market Size (Kg million)Table 27: Snacking and Impulse Foods in Spain: 2011-2016 Volume...
Figure 17: Galaxy Probiotic: Consumers were unable to reconcile chocolates unhealthy imagewith a probiotic drinkFigure 18:...
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Latest Trends and Key Consumer Groups in Global Snacking and Impulse Foods

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Latest Trends and Key Consumer Groups in Global Snacking and Impulse Foods

  1. 1. Latest Trends and Key Consumer Groups in Global Snackingand Impulse FoodsReport Details:Published:September 2012No. of Pages: 75Price: Single User License – US$2950This report offers a completely fresh look at consumers Snacking and Impulse food habits,allowing marketers to understand peoples consumption patterns like never before. This offersunique opportunities to effectively target new consumer groups, behaviors, and trends based onactual empirical data in Snacking and Impulse Foods consumption across 10 core countries.Introduction and LandscapeWhy was the report written?With all Snacking and Impulse Food markets set to grow faster in the future, it is paramount tounderstand the key consumer groups and consumer trends driving these markets in order forproducts to realize their full potential.What is the current market landscape and what is changing?Analysis of consumer trends indicates that three types of snacking behavior exist: PureIndulgence, Everyday Treating, and Non-Indulgence. Each of these types of behavior requires aclear set of product positioning and messages, targeted at the right consumer groups, in order fortotal market potential to be realized.What are the key drivers behind recent market changes?Young Adult Women and Older Men worldwide, and boys under 16 in Non-BRIC markets, are thekey consumer groups driving Snacking and Impulse Food markets worldwide. Two consumertrends are vital to reaching these consumers: Indulgence, and Personal Space and Time.What makes this report unique and essential to read?The analysis provided is unique in the market as it tracks snacking behavior through to its actualimpact on a product market. This provides readers with a unique analysis of the market, driven bysurvey-based data on consumer trends and groups, which is integrated with market data. Thisallows marketing tactics and strategy to be updated in line with the very latest consumerbehaviors.Key Features and Benefits•Unique integration of survey and market data provides market sizing consumption by key consumer groups, both by age and by gender, quantifying the value of key consumer groups by country.
  2. 2. •Concise case studies identify best practice on how to align marketing practices to effectively target consumer trends, and shows how targeting multiple trends can be a highly effective proposition.•The impact of consumer trends is quantified by market and country to show where hotspots to target exist and exactly which trends are most important to target.Key Market Issues•The Indulgence consumer trend drives a significantly larger volume share of womens Snacking markets than men, though Indulgence still drives a very significant part of mens consumption. Marketers should beware taking stereotypical approaches to targeting womens indulgent snacking: rather than offering to alleviate guilt, at the moment of consumption women want products than provide Indulgence, Personal Space and Time, and Fun and Enjoyment.•Quality Seeking is the most important trend in the BRIC region. Products targeting expansion in BRIC countries must be able to communicate their high quality at all touch points with the consumer. Snacking products based around quality ingredients, hand craftsmanship, and authenticity will be particularly well placed.•Adults may feel they are increasingly attempting to fit in more activities into the same amount of time in a day, but its actually children whose consumption habits are most affected by this trend. Whats convenient for parents is what is convenient for their children. As such, products targeting parents need to communicate how they will make things easier for their children as much as the adults.•Consumers use snacks to create a space where they are free from the constant flow of things to do. This isnt an escape from time pressures, rather the ability to get away from the burdens consumers face in their day to day lives by taking a moment out for themselves.•Advances in communication and production technology means marketers can produce personalized products at mass market costs. Small snack producers, previously targeting a niche market limited by geographical area, can now reach consumers hundreds of miles away. Though still small, this consumer trend may hit the mainstream in the next five years.Key HighlightsThree types of snacking behavior exist: Pure Indulgence, Everyday Treating, and Non-Indulgence.Each of these types of behavior requires a clear set of product positioning and messages, targetedat the right consumer groups, in order for total market potential to be realized.Trends are key to meeting consumers Snacking needs and wants, but in the Snacking andImpulse market at present, targeting of trends needs to come after a clear understanding of theconsumer groups driving market growth and shaping demand has been derived. This is becauseSnack consumption rates vary significantly by age group, and this variance has the biggest effecton the market.While a market division exists between countries in the “hotspot” BRIC region and in the “cashcow” Non-BRIC region, markets in both are largely driven by the same consumer groups: femaleyoung adults and older men. Boys under the age of 16 are additionally an important consumergroup in Non-BRIC markets.Marketers must beware over-estimating the importance of the Health trend: a healthy snack wonthave mass market appeal unless it also targets other consumer needs and wants. Indeed, the
  3. 3. positioning is likely to be best as “great tasting” first and healthy (or “less bad for you”) second.Consumers may well intend to consume products which meet specific needs and wants, but at thepoint of consumption or product selection, often fail to act on these intentions. This gives rise toattitude-behavior gaps, where a consumers intent, or what they think affects them, doesntactually flow through to final consumption behavior.Get your copy of this report @http://www.reportsnreports.com/reports/193534-latest-trends-and-key-consumer-groups-in-global-snacking-and-impulse-foods.htmlMajor points covered in Table of Contents of this report includeTable Of Contents1 Executive Summary2 Industry Dynamics2.1 Definitions2.1.1 Market coverage definitions2.1.2 Defining consumer trends2.2 Key Growth Markets for the Future2.2.1 Bakery and Cereal Snacks and Yogurt and Dairy Desserts are the key growth markets2.2.2 A clear division between the BRIC and Non-BRIC regions exists2.2.3 Key Opportunities in Russian Confectionery and Bakery and Cereal Snacks3 Consumers Snacking Behaviors3.1 Age is the Most Important Factor Affecting Snacking Behavior3.1.1 Identifying key consumer groups is the starting point for future growth3.1.2 Young Adult Women and Older Men drive global Snacking markets3.1.3 Patterns in consumers key motivations must be targeted effectively3.2 Consumer Trends Result in Three Types of Snacking Behavior Existing3.2.1 Snacking is either Purely Indulgent, part of Everyday Treating or is Non-Indulgence Driven3.3 Beware Consumers Attitude-Behavior Gaps in Healthy Snacks and Ethical Consumption3.3.1 Some gaps are opportunities, others are pitfalls3.3.2 Healthy snacks must first emphasize taste in order to have mass market appeal3.3.3 Ethics has the potential to disqualify a product in consumers eyes4 Key Snacking Trends4.1 Non-BRIC Consumers Want to Indulge Themselves, Especially Women4.1.1 Indulgence drives Non-BRIC markets4.1.2 Womens snacking is more Indulgence-driven than mens4.1.3 Indulgence includes shared, exciting experiences, but guilt-free options have limited potential4.2 Quality is Paramount to Snacks and Impulse Food Consumers in the BRIC region4.2.1 Connoisseurship, Provenance, and Authenticity are key in BRIC4.2.2 Parents want the best quality snacks for their children4.2.3 Food scares make Trust an important issue in China4.3 Families Want Snacks to See Them Through the Day
  4. 4. 4.3.1 Parents want convenient snacks for their children4.4 Consumers Want Snacks to Help Them Create Moments of “Me-Time”4.4.1 Personal Space and Time, Indulgence, and Fun and Enjoyment provide consumers with“me-time”4.4.2 Personal Space and Time at work is also a key area to target4.4.3 Snacks can target the need for “Insperiences”4.5 Personalization Could Go Mainstream in Snacking and Impulse Foods5 Country Profiles5.1 Key Features of Snacking and Impulses Markets by Country5.2 Kids and Babies Drive Rapid Growth in Brazil5.3 Chinese Consumers Seek High Quality Products5.4 French Older Consumers Look for Indulgent Snacks5.5 Older Women in Germany Seek Indulgent Snacks5.6 Growing Demand for Snacks from Indias Young Population5.7 Older Consumers Drive Functional Italian Markets5.8 Women Drive Russian Snacking and Impulse Foods5.9 Indulgence Key in Slowly Growing Spanish Markets5.1 Older Consumers Key in UK Snacking and Impulse Foods5.11 Indulgence Key in the US Bakery and Cereal Snacks Market6 Appendix6.1 Supplementary Data6.1.1 Supplementary Data for Figure 4: Key Opportunities in Russian Confectionery and Bakeryand Cereal Snacks6.1.2 Supplementary Data for Figure 5: Trend strength is a poor indicator of future growth6.1.3 Supplementary Data for Figure 16: Few markets in the Non-BRIC region show Guilt-freeSnacking potential, and the influence of the Health trend is relatively weak even in those that do6.2 About This Report6.3 Survey Methodology6.4 Definitions6.4.1 Trends Framework6.4.2 Age Group Definitions6.4.3 Country Coverage and Region Definition6.5 About Canadean6.6 DisclaimerList Of TablesTable 1: Snacking and Impulse Foods Global Value Growth by Market, 2006-2016 (%) and 2011Market Size (US$ Million)Table 2: Snacking and Impulse Foods Global Value Growth by Country, 2011-2016 (%), 2011 PerCapita Consumption (US$) and 2011 Market Size (US$ Million)Table 3: Snacking and Impulse Foods Market Share vs. Population Share by Age Group andGender, BRIC vs. Non-BRIC (Percentage Points), 2011Table 4: Average Market Influence of the Top Consumer Trend and Top 3 Consumer Trends (%),
  5. 5. Snacking and Impulses vs. Meals and Meal ComponentsTable 5: Top 3 Snacking and Impulse Foods Consumer Trends by Volume Influenced, by MarketTable 6: Markets Where Consumers have a Pure Indulgence Snacking Behavior: VolumeInfluenced by the Indulgence and Personal Space and Time Trends (%), 2011Table 7: Market Shares of the Top 5 Take-home Ice Cream Brands in France (%), 2011Table 8: Markets Where Consumers have an Everyday Treating Snacking Behavior: VolumeInfluenced by the Indulgence and Personal Space and Time Trends (%)Table 9: Markets Where Consumers have a Non-Indulgent Snacking Behavior: Volume Influencedby the Indulgence and Personal Space and Time Trends (%), and the Leading TrendTable 10: In Snacking and Impulse Markets, the Share of Consumers Citing that a TrendInfluenced their Consumption vs. Actual Market Volume Influence (%) for Selected Trends, 2011Table 11: Importance of the Indulgence Trend in All Snacking Markets, BRIC vs. Non-BRIC, byRank and Volume Share Influenced (%), 2011Table 12: Age Groups where the Indulgence Trend Drives the Largest Volume Shares in Snackingand Impulse Foods (%), BRIC vs. Non-BRIC, 2011Table 13: Volume Influenced by the Indulgence Trend (%) in all Snacking and Impulse Markets,Males vs. Females, and the Second and Third-Most Important Trends for Each Gender, 2011Table 14: Trends Targeted by TCHO in the US Chocolate Market by Volume Influenced (KgMillion) and Market Share Influenced (%), 2011Table 15: Importance of the Quality Seeking Trend in All Snacking and Impulse Markets, BRIC vs.Non-BRIC, by Rank and Volume Share Influenced (%), 2011Table 16: Rank and Volume Influenced (%) by the Trust Trend in Snacking and Impulse Foods inBrazil, Russia, India and China, 2011Table 17: Volume Share Influenced (%) by the Personal Space and Time Trend in Snacking andImpulse Foods in the BRIC and Non-BRIC regions, Males vs. Females, 2011Table 18: Market Shares of the Top 3 Take-home Ice Cream Brands in the Non-BRIC region (%),2011Table 19: Volume Share Influenced by the Individualism Trend in Snacking and Impulse Foods byMarket (%), 2011Table 20: Snacking and Impulse Foods in Brazil: 2011-2016 Volume CAGR (%), 2011 Per CapitaConsumption (Kg per head) and 2011 Market Size (Kg million)Table 21: Snacking and Impulse Foods in China: 2011-2016 Volume CAGR (%), 2011 Per CapitaConsumption (Kg per head) and 2011 Market Size (Kg million)Table 22: Snacking and Impulse Foods in France: 2011-2016 Volume CAGR (%), 2011 Per CapitaConsumption (Kg per head) and 2011 Market Size (Kg million)Table 23: Snacking and Impulse Foods in Germany: 2011-2016 Volume CAGR (%), 2011 PerCapita Consumption (Kg per head) and 2011 Market Size (Kg million)Table 24: Snacking and Impulse Foods in India: 2011-2016 Volume CAGR (%), 2011 Per CapitaConsumption (Kg per head) and 2011 Market Size (Kg million)Table 25: Snacking and Impulse Foods in Italy: 2011-2016 Volume CAGR (%), 2011 Per CapitaConsumption (Kg per head) and 2011 Market Size (Kg million)Table 26: Snacking and Impulse Foods in Russia: 2011-2016 Volume CAGR (%), 2011 Per Capita
  6. 6. Consumption (Kg per head) and 2011 Market Size (Kg million)Table 27: Snacking and Impulse Foods in Spain: 2011-2016 Volume CAGR (%), 2011 Per CapitaConsumption (Kg per head) and 2011 Market Size (Kg million)Table 28: Snacking and Impulse Foods in the UK: 2011-2016 Volume CAGR (%), 2011 Per CapitaConsumption (Kg per head) and 2011 Market Size (Kg million)Table 29: Snacking and Impulse Foods in the US: 2011-2016 Volume CAGR (%), 2011 Per CapitaConsumption (Kg per head) and 2011 Market Size (Kg million)Table 30: Snacking and Impulse Foods Market Value Growth (%), 2011-2016, and 2011 PerCapita Consumption (US$)Table 31: Average Volume Influence of the Leading Three Trends (%) in Snacking and ImpulseFoods, 2011, vs. 2011-2016 Value CAGR (%)Table 32: Volume Share Influenced by the Health Trend (%) vs. Volume Share Influenced by theIndulgence Trend (%) in Snacking and Impulse Foods in the Non-BRIC Region, 2011Table 33: Trends FrameworkTable 34: Age Group DefinitionsTable 35: Country Coverage and Region DefinitionList Of FiguresFigure 1: Parents in the BRIC region want the best quality snacks for their childrenFigure 2: The Yogurt and Dairy Desserts market is a rising star as Snacking and Impulse Foodmarkets are set to grow faster in the futureFigure 3: Market Dynamics: A clear division between the BRIC and Non-BRIC regionsFigure 4: Key Opportunities in Russian Confectionery and Bakery and Cereal SnacksFigure 5: Trend strength is a poor indicator of future growthFigure 6: Compared to their share of the population Young Adult Women and Older Men punchabove their weight in Snacking and Impulse FoodsFigure 7: Three types of Snacking behavior: Pure Indulgence, Everyday Treating, and Non-IndulgenceFigure 8: Carte DOr targets the Pure Indulgence snacking behavior by using the brands IceCream as an ingredient in extravagant dessertsFigure 9: Kit Kats “Have a break, have a Kit Kat” slogan embodies the Everyday Treatingsnacking behaviorFigure 10: The nutritional content of Kraft Foods Uguan snacks highlight product qualityFigure 11: Danone Essensis: Danone found that consumer demand for a “beauty from the inside”yogurt didnt convert into large volumesFigure 12: Cadbury Dairy Milk is made with Fairtrade cocoa, but this isnt the products keyadvertising messageFigure 13: Cadbury Flakes contest to win Benefit lipstick helped the brand appeal to womenwithout resorting to a “guilt-free” messageFigure 14: TCHO Flavor Wheels appeal to connoisseurs and experience seekersFigure 15: Chocolate marketers such as Maltesers are using new packaging to target sharingFigure 16: Few markets in the Non-BRIC region show Guilt-free Snacking potential, and theinfluence of the Health trend is relatively weak even in those that do
  7. 7. Figure 17: Galaxy Probiotic: Consumers were unable to reconcile chocolates unhealthy imagewith a probiotic drinkFigure 18: Share of each age groups Snacking and Impulse Food volume consumption influencedby the Quality Seeking trend in 2011: Parents in the BRIC region want the best quality snacks fortheir childrenFigure 19: Share of each age groups Snacking and Impulse Food volume consumption influencedby the Busy Lives trend in 2011: On-the-go products are a more pressing need for children thanfor adultsFigure 20: Del Monte and Cheestrings provide parents with convenient healthy lunchbox itemsFigure 21: Nature Valley Cereal Bars targets office workers with an escape routeFigure 22: Ben and Jerrys Ice Cream creates a fun experience at homeFigure 23: Consumers have complete control over their Energy Bars through YouBars onlineBuild a Bar featureFigure 24: Consumption and Future Growth in Snacking and Impulse Foods in BrazilFigure 25: Consumer Profiles in Snacking and Impulse Foods in BrazilFigure 26: Consumption and Future Growth in Snacking and Impulse Foods in ChinaFigure 27: Consumer Profiles in Snacking and Impulse Foods in ChinaFigure 28: Consumption and Future Growth in Snacking and Impulse Foods in FranceFigure 29: Consumer Profiles in Snacking and Impulse Foods in FranceFigure 30: Consumption and Future Growth in Snacking and Impulse Foods in GermanyFigure 31: Consumer Profiles in Snacking and Impulse Foods in GermanyFigure 32: Consumption and Future Growth in Snacking and Impulse Foods in IndiaFigure 33: Consumer Profiles in Snacking and Impulse Foods in IndiaFigure 34: Consumption and Future Growth in Snacking and Impulse Foods in ItalyFigure 35: Consumer Profiles in Snacking and Impulse Foods in ItalyFigure 36: Consumption and Future Growth in Snacking and Impulse Foods in RussiaFigure 37: Consumer Profiles in Snacking and Impulse Food Markets in RussiaFigure 38: Consumption and Future Growth in Snacking and Impulse Foods in SpainFigure 39: Consumer Profiles in Snacking and Impulse Foods in SpainFigure 40: Consumption and Future Growth in Snacking and Impulse Foods in the UKFigure 41: Consumer Profiles in Snacking and Impulse Foods in the UKFigure 42: Consumption and Future Growth in Snacking and Impulse Foods in the USFigure 43: Consumer Profiles in Snacking and Impulse Foods in the USFigure 44: Issue Report MethodologyContact: sales@reportsandreports.com for more information.

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