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Ireland Beer Market Insights 2012


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Ireland Beer Market Insights 2012

  1. 1. Ireland Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 96Price: Single User License – US$6688Product SynopsisA detailed market research report on the Ireland beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Ireland beer industry, published byCanadean. The report covers total market (on- and off-premise) and includes valuable insight andanalysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?The beer market is forecast to decline by around 2% in 2012 with lager continuing to lead themarket but with consumption likely to be flat. The stout and ale segments are forecast to declineby just over 6% each.What are the key drivers behind recent market changes?Cross border shopping for beer is waning and as a consequence more beer is likely to be boughtand consumed in the Republic which is good news for Irish brewers and retailers. The reduction inbeer excise and also the reduction in VAT from 21.5% to 21% at the beginning of 2010 helpedretailers in 2011.What makes this report unique and essential to read?The Ireland Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of the
  2. 2. dynamics and structure of the Ireland Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesThe Irish beer market suffered a setback in 2011 as consumption declined. This was despite thefact that the Irish government did not raise the excise on beer, keeping it at the same rate sinceDecember 2009. VAT was set at 21% throughout the year but was raised in January 2012 to 23%.Cross border shopping declined in 2011 due to lower prices in Irish supermarkets caused by thereduction in excise duty in the Republic of Ireland.Irish supermarkets continued to promote premium and mainstream brands. Such activity isencouraging more at home consumption leading to fewer visits to the pub and falling consumptionin the pub trade.The on-premise consumption share has been declining year on year affecting brewers andpublicans profits alike.The stout market itself continued to decline. Irelands Mid-Strength Stout, was extended furthernationally in 2011 to more than 600 pubs and also extending distribution to sports clubs, golf clubsand some traditional pubs.Key HighlightsThere is growing consumer interest in premium beers, many of which are imported for both the on-trade and he off-trade.A positive factor to reduce the Beer consumption decline, was the reduction in cross bordershopping as consumers faced higher fuel costs for the drive north and also because the price
  3. 3. differential between beer prices in the north narrowed in supermarkets.Promotional pricing on multi-packs for branded mainstream and premium lager continued toprovide low prices even for premium priced branded beer.Despite economic conditions beer imports for 2011 were upImpact of key sporting events will slow down the overall beer decline in 2012.Get your copy of this report @ points covered in Table of Contents of this report includeCanadean Republic of Ireland Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - West Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - West Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation/Duty/Excise Rates for BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowth
  4. 4. Market ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8.1 - Leading Distributors/Drinks Wholesalers, 2011Table 3.8.2 - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012F
  5. 5. Consumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESDIAGEO IRELANDOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Diageo Ireland Full Brand List, ABV%, Pack TypeTable - Diageo Ireland Brand Volumes, 2007-2011HEINEKEN IRELANDOwnership/ShareholdersCompany HistoryStrategic InformationTable - Breweries, Capacity, 000s HLTable - Heineken Ireland Full Brand List, ABV%, Pack TypeTable - Heineken Ireland Brand Volumes, 2007-2011Table - Beamish and Crawford Brand Volumes, 2007-2011SMALLER BREWERS, DISTRIBUTORS AND WHOLESALERSBARRY FITZWILLIAM MAXXIUM (Brands, Volume (000s HL) 2011, Comment)
  6. 6. BULMERS LTD (Brands, Volume (000s HL) 2011, CommentCOMANS WHOLESALE LTD (Brands, Volume (000s HL), 2011, Comment)THE GLEESON GROUP (Brands, Volume (000s HL), 2011 Comment)MOLSON COORS IRELAND (Brands, Volume (000s HL), 2011, Comment)RICHMOND MARKETING (Brands, Volume (000s HL), 2011,Comment)MethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapContact: for more information.