Honduras Beer Market Insights 2012


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Honduras Beer Market Insights 2012

  1. 1. Honduras Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 45Price: Single User License – US$2672Product SynopsisA detailed market research report on the Honduras beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Honduras beer industry, publishedby Canadean. The report covers the total market (on- and off-premise) and includes valuableinsight and analysis on beer market trends, brands, brewers, packaging, distribution channels,market valuation and pricing.What is the current market landscape and what is changing?Honduras is in recovery from social, political and economic crisis. Not only from the globaleconomic breakdown, but also from political crisis. It wasnt until the new democratically electedpresident Porfirio Lobo was sworn in that the economy began to see recovery and beer salesperformance was looking increasingly positive. Similar performance is expected for 2012.What are the key drivers behind recent market changes?Cerveceria Hondureña takes actions to grow their volume sales.What makes this report unique and essential to read?The Honduras Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Honduras Beer industry. Data includes volumes from 2007 to 2011,plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesHonduras is a poor country, but has youth on its side. In Honduras, 65% of the population isestimated to be below the poverty line. There are however, more than 3 million people in the 12-30age range and consumption of beer stands at 14 liters per capita.The Honduran palate is accustomed to lager beers, although there are a lot of others typesavailable on the market. There are many importers of alcoholic beverages, mainly from the UnitedStates of America.There are four leading brands in the Honduran market. Cerveceria Hondureña (SABMiller)produces or imports all of them.Bottlers and importers are working hard attempting to make produce more affordable forconsumers.Imported beer brands are using much more aggressive marketing campaigns to increase volumesales.Key HighlightsThere are four leading brands in the Honduran market, and between these four major brands, theyactualize 91% of the market.The rest of the market is covered by imported beers, of which Cerveceria Hondureña importbrands include Miller, Miller Genuine Draft and Corona.Imported beer brands are using much more aggressive marketing campaigns to increase volumesales; therefore the sector has been very active in 2011.
  3. 3. In regard to Honduran exports, the most important destination market, enjoying almost completeexclusivity, is the USA.In Honduras, the traditional channel of small stores is called pulperias and is considered the mostimportant channel, as this channel has seen a greater increase than other channels.Get your copy of this report @http://www.reportsnreports.com/reports/191947-honduras-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market and Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
  4. 4. Brand AnalysisNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer and Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2009-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011
  5. 5. Beer Imported Brands by Origin, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesCERVECERIA HONDUREÑASmaller BreweriesDISTRIBUIDORA IMPROMODISTRIBUIDORA ISTMANIADISTRIBUIDORA SOLIS (DISOL)Contact: sales@reportsandreports.com for more information.