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Home Care in South Africa

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Home Care in South Africa

  1. 1. Home Care in South AfricaReport Details:Published:July 2012No. of Pages: 65Price: Single User License – US$2400Home care achieved double digit value growth whilst volume growth remained fairly static in 2011.Whilst the recent economic climate resulted in decreased disposable incomes, rising pricescontributed to the uplift in value sales experienced during the year. Down trading and promotionaloffers contributed to volume sales while innovation and new product launches also continued tostimulate consumer interest in the market.Euromonitor Internationals Home Care in South Africa market report offers a comprehensiveguide to the size and shape of the market at a national level. It provides the latest retail sales data(historic date range), allowing you to identify the sectors driving growth. It identifies the leadingcompanies, the leading brands and offers strategic analysis of key factors influencing the market -be they new product developments, packaging innovations, economic/lifestyle influences,distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes,Surface Care, Toilet Care.Data coverage: market sizes (historic and forecasts), company shares, brand shares anddistribution data.Why buy this report?* Get a detailed picture of the Home Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 40 years experience of publishing market research reports,business reference books and online information systems. With offices in London, Chicago,Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and anetwork of over 800 analysts worldwide, Euromonitor International has a unique capability todevelop reliable information resources to help drive informed strategic planning.
  2. 2. Get your copy of this report @http://www.reportsnreports.com/reports/206266-home-care-in-south-africa.htmlMajor points covered in Table of Contents of this report includeHOME CARE IN SOUTH AFRICAEuromonitor InternationalJuly 2012LIST OF CONTENTS AND TABLESExecutive SummaryHome Care Experiences Double-digit Growth in 2011Cash Strapped Consumers Seek Products With Added Value in 2011Global Giants Continue To Dominate Home CareSupermarkets Remains the Largest Distribution Channel for Home CareGrowth Set To Continue Over the Forecast PeriodKey Trends and DevelopmentsConsumers Continue To Feel the Impact of Economic Downturn in 2011Banded and Multipacks Continue To Drive Volume Sales in 2011Innovation Targets Upper Income Groups in 2011Private Label Offerings Develop in Both Sophistication and VarietyUrbanisation Continues To Boost Interest in Home Care in 2011Market IndicatorsTable 1 Households 2006-2011Market DataTable 2 Sales of Home Care by Category: Value 2006-2011Table 3 Sales of Home Care by Category: % Value Growth 2006-2011Table 4 Home Care Company Shares 2007-2011Table 5 Home Care Brand Shares 2008-2011Table 6 Penetration of Private Label by Category 2006-2011Table 7 Sales of Home Care by Distribution Format: % Analysis 2006-2011Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2011Table 9 Forecast Sales of Home Care by Category: Value 2011-2016Table 10 Forecast Sales of Home Care by Category: % Value Growth 2011-2016DefinitionsSourcesSummary 1 Research SourcesAmka Products (pty) Ltd in Home Care (south Africa)Strategic DirectionKey FactsSummary 2 Amka Products (Pty) Ltd: Key FactsCompany BackgroundProduction
  3. 3. Competitive PositioningSummary 3 Amka Products (Pty) Ltd: Competitive Position 2011Bliss Chemicals (pty) Ltd in Home Care (south Africa)Strategic DirectionKey FactsSummary 4 Bliss Chemicals (Pty) Ltd: Key FactsCompany BackgroundProductionCompetitive PositioningSummary 5 Bliss Chemicals (Pty) Ltd: Competitive Position 2011Carbro Manufacturing in Home Care (south Africa)Strategic DirectionKey FactsSummary 6 Carbro Manufacturing: Key FactsCompany BackgroundProductionCompetitive PositioningSummary 7 Carbro Manufacturing: Competitive Position 2011Tiger Brands Ltd in Home Care (south Africa)Strategic DirectionKey FactsSummary 8 Tiger Brands Ltd: Key FactsCompany BackgroundProductionCompetitive PositioningSummary 9 Tiger Brands Ltd: Competitive Position 2011Unsgaard Packaging (pty) Ltd in Home Care (south Africa)Strategic DirectionKey FactsSummary 10 Unsgaard Packaging (Pty) Ltd: Key FactsSummary 11 Unsgaard Packaging (Pty) Ltd: Operational IndicatorsCompany BackgroundProductionCompetitive PositioningSummary 12 Unsgaard Packaging (Pty) Ltd: Competitive Position 2011HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 11 Sales of Air Care by Category: Value 2006-2011Table 12 Sales of Air Care by Category: % Value Growth 2006-2011
  4. 4. Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011Table 14 Air Care Fragrances Rankings by Value 2006-2011Table 15 Air Care Company Shares 2007-2011Table 16 Air Care Brand Shares 2008-2011Table 17 Forecast Sales of Air Care by Category: Value 2011-2016Table 18 Forecast Sales of Air Care by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 19 Sales of Bleach: Value 2006-2011Table 20 Sales of Bleach: % Value Growth 2006-2011Table 21 Bleach Company Shares 2007-2011Table 22 Bleach Brand Shares 2008-2011Table 23 Forecast Sales of Bleach: Value 2011-2016Table 24 Forecast Sales of Bleach: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory IndicatorsTable 25 Household Possession of Dishwashers 2006-2011Category DataTable 26 Sales of Dishwashing by Category: Value 2006-2011Table 27 Sales of Dishwashing by Category: % Value Growth 2006-2011Table 28 Dishwashing Company Shares 2007-2011Table 29 Dishwashing Brand Shares 2008-2011Table 30 Forecast Sales of Dishwashing by Category: Value 2011-2016Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 32 Sales of Home Insecticides by Category: Value 2006-2011Table 33 Sales of Home Insecticides by Category: % Value Growth 2006-2011Table 34 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011Table 35 Home Insecticides Company Shares 2007-2011Table 36 Home Insecticides Brand Shares 2008-2011Table 37 Forecast Sales of Home Insecticides by Category: Value 2011-2016Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
  5. 5. HeadlinesTrendsCompetitive LandscapeProspectsCategory IndicatorsTable 39 Household Possession of Washing Machines 2006-2011Category DataTable 40 Sales of Laundry Care by Category: Value 2006-2011Table 41 Sales of Laundry Care by Category: % Value Growth 2006-2011Table 42 Sales of Laundry Aids by Category: Value 2006-2011Table 43 Sales of Laundry Aids by Category: % Value Growth 2006-2011Table 44 Sales of Laundry Detergents by Category: Value 2006-2011Table 45 Sales of Laundry Detergents by Category: % Value Growth 2006-2011Table 46 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011Table 47 Laundry Care Company Shares 2007-2011Table 48 Laundry Care Brand Shares 2008-2011Table 49 Laundry Aids Company Shares 2007-2011Table 50 Laundry Aids Brand Shares 2008-2011Table 51 Laundry Detergents Company Shares 2007-2011Table 52 Laundry Detergents Brand Shares 2008-2011Table 53 Forecast Sales of Laundry Care by Category: Value 2011-2016Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 55 Sales of Polishes by Category: Value 2006-2011Table 56 Sales of Polishes by Category: % Value Growth 2006-2011Table 57 Polishes Company Shares 2007-2011Table 58 Polishes Brand Shares 2008-2011Table 59 Forecast Sales of Polishes by Category: Value 2011-2016Table 60 Forecast Sales of Polishes by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 61 Sales of Surface Care by Category: Value 2006-2011Table 62 Sales of Surface Care by Category: % Value Growth 2006-2011Table 63 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
  6. 6. Table 64 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % ValueGrowth 2006-2011Table 65 Surface Care Company Shares 2007-2011Table 66 Surface Care Brand Shares 2008-2011Table 67 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011Table 68 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011Table 69 Forecast Sales of Surface Care by Category: Value 2011-2016Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 71 Sales of Toilet Care by Category: Value 2006-2011Table 72 Sales of Toilet Care by Category: % Value Growth 2006-2011Table 73 Toilet Care Company Shares 2007-2011Table 74 Toilet Care Brand Shares 2008-2011Table 75 Forecast Sales of Toilet Care by Category: Value 2011-2016Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016Contact: sales@reportsandreports.com for more information.

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