Global Mining Supplier Industry Outlook Survey 2011–2012: Industry Dynamics,Market Trends and Opportunities, Marketing Spe...
Better promote your business by aligning your capabilities and business practices with      your customer‟s changing needs...
4.1.4 Demand in emerging markets by company turnover4.2 Growth expectations in developed countries4.2.1 Growth expectation...
7 Marketing and Sales Behaviors and Strategies in 2011-20127.1 Key marketing aims of suppliers for 2011–20127.1.1 Key mark...
Figure 14: Top Five Emerging Markets (%), 2011 37Figure 15: Demand in Emerging Markets (% Buyer Respondents), 2011      39...
Figure 42: Planned Investment in Marketing and Sales Technologies by Company Turnover(%), 2011   89Figure 43: Key Marketin...
Table 23: Demand in Emerging Markets (% Supplier Respondents), 2011              40Table 24: Growth Expectations in Develo...
Table 55: Critical Success Factors by Company Turnover (%), 2011 110Table 56: Survey Results – Closed Questions 111Latest ...
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Global Mining Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

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ICD Research’s report, “Global Mining Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies” is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining industry companies.

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Global Mining Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

  1. 1. Global Mining Supplier Industry Outlook Survey 2011–2012: Industry Dynamics,Market Trends and Opportunities, Marketing Spend and Sales StrategiesReport SummaryRespondents identify China as the most important region for growth among emergingmarkets, along with India and Brazil. In 2011 China is likely to grow rapidly due to strongmarket potential, sufficient labor resources and sound corporate governance. Demand formetals is also likely to increase in line with the country‟s manufacturing and infrastructureindustries. Furthermore, the Indian mining industry grew at a rate of 4–5% during 2008–2010 and is expected to grow further in 2011. Brazil has vast mineral resources andprimarily produces metals such as niobium, iron ore, tin and gold, and the country‟s grossdomestic product (GDP) is expected to grow by more than 5% in 2011 as a result ofdomestic demand. Countries such as Argentina, Vietnam and Saudi Arabia are identified asmarkets with lower growth potential when compared to China, India and Brazil.”Buy Now: Mining Supplier Industry Outlook Survey MarketBrowse All: Newly Published Market Research ReportsICD Research‟s report, “Global Mining Supplier Industry Outlook Survey 2011–2012:Industry Dynamics, Market Trends and Opportunities, Marketing Spend and SalesStrategies” is the result of an extensive survey drawn from ICD Research‟s exclusive panelof leading mining industry companies.As most countries emerge from the after effects of recession, this report provides the readerwith a definitive analysis of industry outlook and explores how opportunities and demandare set to change in 2011–2012. This report not only gives access to the opinions andstrategies of business decision makers and competitors, but also examines their actionssurrounding business priorities. The report also provides access to information categorizedby region, company type and size, in addition to examining the following: Revenue growth expectations Market-specific growth opportunities Mergers and acquisitions Leading business concerns Marketing expenditure trends Key factors for marketing agency selectionReasons to buy Benchmark your sales and marketing spend with industry peers to effectively determine strategy Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  2. 2. Better promote your business by aligning your capabilities and business practices with your customer‟s changing needs during these times of market uncertainty Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers Predict how the industry will grow, consolidate and where it will stagnate Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industryTable Of Contents1 Executive Summary2 Introduction2.1 What is this report about?2.2 Definitions2.3 Methodology2.4 Profile of survey respondents2.4.1 Profile of buyer respondents2.4.2 Profile of supplier respondents3 Industry Dynamics3.1 Revenue growth expectations3.1.1 Revenue growth expectations by company type3.1.2 Revenue growth expectations by region3.1.3 Revenue growth expectations by turnover3.1.4 Revenue growth expectations by senior level respondents3.1.5 Company revenue growth optimism, cross industry comparisons3.2 Future developments in business structure3.2.1 Future developments by buyers3.2.2 Future developments by suppliers3.3 Merger and acquisition activity predictions3.3.1 Merger and acquisition activity predictions by buyers3.3.2 Merger and acquisition activity predictions by suppliers3.3.3 Merger and Acquisition activity predictions by region3.3.4 Merger and acquisition activity predictions by company turnover4 Mining Market Growth Outlook4.1 Demand in emerging markets4.1.1 Demand in emerging markets by buyers4.1.2 Demand in emerging markets by suppliers4.1.3 Demand in emerging markets by region
  3. 3. 4.1.4 Demand in emerging markets by company turnover4.2 Growth expectations in developed countries4.2.1 Growth expectations in developed countries by buyers4.2.2 Growth expectations in developed countries by suppliers4.2.3 Growth expectations in developed countries by region4.2.4 Growth expectations in developed countries by company turnover5 Threats and Opportunities for the Mining Industry5.1 Leading business concerns for 2011–20125.1.1 Leading business concerns by company type in 2011–20125.1.2 Leading business concerns for 2011–2012 by region5.1.3 Leading business concerns by company turnover5.2 Key supplier actions to maintain and win buyer business5.2.1 Actions to maintain and secure buyer business by buyers5.2.2 Actions to maintain and secure buyer business by region5.2.3 Actions to maintain and secure buyer business by turnover5.2.4 Actions to maintain and secure buyer business by procurement budget5.2.5 Actions to maintain and secure buyer business by purchasing decision authority6 Mining Industry Supplier Marketing Spend Activity6.1 Annual marketing budgets: mining industry suppliers6.1.1 Annual marketing budgets by suppliers6.1.2 Annual marketing budgets by region6.1.3 Annual marketing budgets by Company Turnover6.2 Planned change in marketing expenditure levels6.2.1 Planned change in marketing expenditure levels by suppliers6.2.2 Planned change in marketing expenditure levels by region6.2.3 Planned change in marketing expenditure levels by company turnover6.2.4 Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations(%), 20116.2.5 Net change in planned marketing expenditure in all industries6.3 Future investment by media channel6.3.1 Future investment by media channel by suppliers6.3.2 Future investment by media channel by region6.3.3 Planned change in procurement spend by company turnover6.4 Suppliers‟ future investment in marketing and sales technology6.4.1 Planned investment in marketing and sales technologies by suppliers6.4.2 Planned investment in marketing and sales technologies by region6.4.3 Planned investment in marketing and sales technologies by company turnover
  4. 4. 7 Marketing and Sales Behaviors and Strategies in 2011-20127.1 Key marketing aims of suppliers for 2011–20127.1.1 Key marketing aims of suppliers7.1.2 Key marketing aims by region7.1.3 Key marketing aims by company turnover7.1.4 Key marketing aims by revenue growth expectations7.2 Essential amendments to marketing activities in 2011–20127.2.1 Amendments to marketing activities by suppliers7.2.2 Amendments to marketing activities by region7.2.3 Amendments to marketing activities by company turnover7.3 Use of new media for business prospects7.3.1 Use of new media by suppliers7.3.2 Use of new media by region7.3.3 Use of new media by company turnover7.4 Critical success factors for choosing a marketing agency7.4.1 Critical success factors: by region7.4.2 Critical success factors: by company turnover8 Appendix8.1 Survey results8.2 Methodology8.3 Contact us8.4 About ICD Research8.5 DisclaimerLIST OF FIGURESFigure 1: Revenue Growth Optimism (%), 2009–2011 19Figure 2: Revenue Growth Optimism by Company Type (%), 20092011 21Figure 3: Revenue Growth Optimism by Region (%), 2009–2011 22Figure 4: Revenue Growth Optimism by Turnover (%), 2009–2011 23Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2011 24Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011 25Figure 7: Key Expected Changes in Business Structure (% Buyer Respondents), 2011 27Figure 8: Key Expected Changes in Business Structure, (% Supplier Respondents), 2011 29Figure 9: Merger and Acquisition Activity Expectations by Buyers, 2009–2011 32Figure 10: Merger and Acquisition Activity Expectations by Suppliers, 2009–2011 33Figure 11: Merger and Acquisition Activity Expectations by Region, 2011 34Figure 12: Merger and Acquisition Activity Expectations by Company Turnover, 2011 35Figure 13: Top 10 Growth Regions (%), 2011 36
  5. 5. Figure 14: Top Five Emerging Markets (%), 2011 37Figure 15: Demand in Emerging Markets (% Buyer Respondents), 2011 39Figure 16: Demand in Emerging Markets (% Supplier Respondents), 2011 41Figure 17: Demand in Emerging Markets by Region (%), 2011 42Figure 18: Demand in Emerging Markets by Company Turnover (%), 2011 43Figure 19: Top Five Developed Regions by Growth (%), 2011 44Figure 20: Growth Expectations in Developed Countries by Buyers (%), 2011 46Figure 21: Growth Expectations in Developed Countries by Suppliers (%), 2011 48Figure 22: Growth Expectations in Developed Countries by Region (% „Increase‟Responses), 2011 49Figure 23: Growth Expectations in Developed Countries by Turnover (% „Increase‟Responses), 2011 50Figure 24: Leading Business Concerns (%), 2011–2012 53Figure 25: Leading Business Concerns (%), 2011–2012 54Figure 26: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011 59Figure 27: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses(%), 2011 60Figure 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%),2011 63Figure 29: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority(%), 2011 65Figure 30: Annual Marketing Budgets: Supplier Responses (%) , 2009–2011 67Figure 31: Annual Marketing Budgets by Region (%), 2011 68Figure 32: Annual Marketing Budgets by Company Turnover (%), 2011 69Figure 33: Planned Change in Marketing Expenditure: Supplier Responses (%) , 2009–2011 71Figure 34: Planned Change in Marketing Expenditure Levels by Region (%), 2011 73Figure 35: Planned Change in Marketing Expenditure Levels by Company Turnover (%),2011 75Figure 36: Planned Change in Marketing Expenditure Levels by Revenue GrowthExpectations (%), 2011 76Figure 37: Future Investment by Media Channels: Supplier Responses, 2011 80Figure 38: Future Investment by Media Channels by Region (% „increase‟ responses),2011 82Figure 39: Future Investment by Media Channels by Company Turnover (% „increase‟responses), 2011 83Figure 40: Planned Investment in Marketing and Sales Technologies (% SupplierComparison), 2011 86Figure 41: Planned Investment in Marketing and Sales Technologies by Region (%), 201188
  6. 6. Figure 42: Planned Investment in Marketing and Sales Technologies by Company Turnover(%), 2011 89Figure 43: Key Marketing Aims: Supplier Responses (%), 2011 92Figure 44: Key Marketing Aims by Region (%), 2011 93Figure 45: Key Marketing Aims by Company Turnover (%), 2011 94Figure 46: Key Marketing Aims by Revenue Growth Expectations (%), 2011 95Figure 47: Amendments to Marketing Activities (% Supplier Comparison), 2011 97Figure 48: Amendments to Marketing Activities by Region (%), 2011 99Figure 49: Amendments to Marketing Activities by Company Turnover (%), 2011 101Figure 50: Use of New Media by Suppliers (% Supplier Comparison), 2011 103Figure 51: Use of New Media by Region (%), 2011 104Figure 52: Use of New Media by Company Turnover (%), 2011 105Figure 53: Critical Success Factors by Suppliers (%), 2011 107Figure 54: Critical Success Factors by Region (%), 2011 109Figure 55: Critical Success Factors by Company Turnover (%), 2011 110LIST OF TABLESTable 1: Total Global Mining Industry Survey Respondents by Company Type, 2011 10Table 2: Buyer Respondents by Job Role (%), 2011 10Table 3: Buyer Respondents by Global Company Turnover (%), 2011 11Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011 11Table 5: Buyer Respondents by Region (%), 2011 11Table 6: Supplier Respondents by Job Role (%), 2011 12Table 7: Supplier Respondents by Global Company Turnover (%), 2011 12Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 201113Table 9: Supplier Respondents by Region (%), 2011 13Table 10: Revenue Growth Optimism (%), 2009–2011 18Table 11: Revenue Growth Optimism by Buyers (%), 2009–2011 20Table 12: Revenue Growth Optimism by Suppliers (%), 2009–2011 20Table 13: Revenue Growth Optimism by Region (%), 2009–2011 22Table 14: Revenue Growth Optimism by Turnover (%), 2011 23Table 15: Revenue Growth Optimism by Senior-Level Respondents (%), 2011 24Table 16: Key Expected Changes in Business Structure (% Buyer Respondents), 2011 27Table 17: Key Expected Changes in Business Structure (% Supplier Respondents), 2011 28Table 18: Merger and Acquisition Activity Expectations by Buyers, 2009–2011 31Table 19: Merger and Acquisition Activity Expectations by Suppliers, 2009–2011 33Table 20: Merger and Acquisition Activity Expectations by Region, 2011 34Table 21: Merger and Acquisition Activity Expectations by Company Turnover, 2011 35Table 22: Demand in Emerging Markets (% Buyer Respondents), 2011 38
  7. 7. Table 23: Demand in Emerging Markets (% Supplier Respondents), 2011 40Table 24: Growth Expectations in Developed Countries by Buyers (%), 2011 45Table 25: Growth Expectations in Developed Countries by Suppliers (%), 2011 47Table 26: Leading Business Concerns (%), 2009–2010, 2010–2011, 2011–2012 53Table 27: Leading Business Concerns by Company Type (%), 2011–2012 55Table 28: Leading Business Concerns by Region (%), 2011–2012 56Table 29: Leading Business Concerns by Company Turnover (%), 2011–2012 57Table 30: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011 59Table 31: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses(%), 2011 60Table 32: Actions to Maintain and Secure Buyer Business by Region (%), 2011 61Table 33: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 201162Table 34: Actions to Maintain and Secure Buyer Business by Procurement Budget (%),2011 64Table 35: Annual Marketing Budgets: Supplier Responses (%), 2009–2011 67Table 36: Annual Marketing Budgets by Region (%), 2011 68Table 37: Annual Marketing Budgets by Company Turnover (%), 2011 69Table 38: Planned Change in Marketing Expenditure: Supplier Responses (%) , 2009–201171Table 39: Planned Change in Marketing Expenditure Levels by Region (%), 2011 72Table 40: Planned Change in Marketing Expenditure Levels by Company Turnover (%),2011 74Table 41: Net Change in Planned Marketing Expenditure, All Industries (%) 2011 77Table 42: Future Investment by Media Channels: Supplier Responses, 2011 79Table 43: Planned Investment in Marketing and Sales Technologies (% SupplierComparison), 2011 85Table 44: Planned Investment in Marketing and Sales Technologies by Region (%), 2011 87Table 45: Planned Investment in Marketing and Sales Technologies by Company Turnover(%), 2011 89Table 46: Key Marketing Aims: Supplier Responses (%), 2011 92Table 47: Amendments to Marketing Activities (% Supplier Comparison), 2011 97Table 48: Amendments to Marketing Activities by Region (%), 2011 98Table 49: Amendments to Marketing Activities by Company Turnover (%), 2011 100Table 50: Use of New Media by Suppliers (% Supplier Comparison), 2011 102Table 51: Use of New Media by Region (%), 2011 103Table 52: Use of New Media by Company Turnover (%), 2011 105Table 53: Critical Success Factors by Suppliers (%), 2009–2011 106Table 54: Critical Success Factors by Region (%), 2011 108
  8. 8. Table 55: Critical Success Factors by Company Turnover (%), 2011 110Table 56: Survey Results – Closed Questions 111Latest Market Research Reports: Direct-To-Consumer Genetic Testing: Business Prospects in the United States Strategic Management of Resources and Portfolios MVNO Business Plan Comprehensive MVNO/MVNE Package China Wind Turbine Gearbox Industry, (2011 Deep Research Report) China coal mining and washing industry, 2011About Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: +1-888-989-8004E-mail: sales@reportsnreports.comhttp://www.reportsnreports.com

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