Emerging Opportunities in the Indian Cards and PaymentsMarket: Market Size, Trends and Drivers, Strategies, Productsand Co...
heavily on cash transactions. Out of the total unbanked population, 41% live in urban areas and59% reside in the rural are...
Get your copy of this report @http://www.reportsnreports.com/reports/195518-emerging-opportunities-in-the-indian-cards-and...
4.4 Preferred Payment Methods5 Competitive Landscape and Industry Dynamics5.4 Market Share Analysis by Payment Channels5.4...
7.3.4 Other key performance indicators7.4 Debit Card Market Size and Forecast7.4.1 Analysis by number of cards7.4.2 Analys...
8.6.1 Strategies8.6.2 Credit cards offered8.6.3 Charge cards offered8.7 Diners Club International Limited8.7.1 Strategies8...
Table 28: Indian Charge Card Category Market Size (INR Billion), 2007–2016Table 29: Indian Charge Card Category Market Siz...
Figure 33: Ecommerce Penetration Among Active Internet UsersFigure 34: Indian Online Trade Market by Type of Market, 2011F...
Figure 77: American Express Company Market Segmentation of Cards OfferedContact: sales@reportsandreports.com for more info...
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Emerging Opportunities in the Indian Cards and Payments Market: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

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Emerging Opportunities in the Indian Cards and Payments Market: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

  1. 1. Emerging Opportunities in the Indian Cards and PaymentsMarket: Market Size, Trends and Drivers, Strategies, Productsand Competitive LandscapeReport Details:Published:September 2012No. of Pages: 123Price: Single User License – US$4495SynopsisThe report provides market analysis, information and insights into the Indian cards and paymentsmarket, including:• Current and forecast values for each segment of the Indian cards and payment market includingdebit cards, credit cards, prepaid cards and charge cards• Comprehensive analysis of the industry’s market attractiveness and future growth areas• Analysis of various market drivers and regulations governing the Indian cards and paymentmarket• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by variousbanks and other institutions in the market• Comprehensive analysis of consumer attitudes and buying preferences for cards• Competitive landscape of the Indian cards and payments marketSummaryThe Indian cards and payments market registered significant growth during the review period(2007–2011) as combined card volume recorded a growth of 28.6% in 2011 over figures from2010. Changing lifestyle demographics, the need for more sophisticated products, the increasingpopularity of online shopping and increases in per capita disposable income supported the growthof this market. During the review period, the cards and payment industry increased at a CAGR of27.67% in volume terms.The Reserve Bank of India (RBI) has established a set of operating guidelines for the issuing ofcredit, prepaid and debit cards in India under the Payment Systems and Settlements (PSS) Act of2007. Revised PSS Regulations in 2008 detailed the requirements that must be met for theauthorization of payment systems, instructions on payment types and a framework for determiningstandards. A large section of the Indian population remains unbanked (according to 2011 RBIestimates, around 485.9 million of the total Indian population remained unbanked) and relies
  2. 2. heavily on cash transactions. Out of the total unbanked population, 41% live in urban areas and59% reside in the rural area. RBI regulations relating to financial inclusion mean that banks arepresented with a significant opportunity to target and market their prepaid cards products,especially in rural areas.Scope• This report provides a comprehensive analysis of the Indian cards and payments market• It provides current values for the Indian cards and payments market for 2011 and forecast figuresto 2016• It details the different macroeconomic, infrastructural, consumer and business drivers affectingthe Indian cards and payments industry• It outlines the current regulatory framework in the industry• It details the marketing strategies used by various banks and institutions• It profiles the major banks in the Indian cards and payments marketReasons To Buy• Make strategic business decisions using historic and forecast market data related to the Indiancards and payments market and each market within it• Understand the key market trends and growth opportunities within the Indian cards andpayments market• Assess the competitive dynamics in the Indian cards and payments market• Gain insights into the marketing strategies used for selling various types of cards in the Indianmarket• Gain insights into key regulations governing the Indian cards and payment marketKey Highlights• Although the issuance of all card types increased during the review period, debit cardsaccounted for the largest market share. The market share of debit cards grew at a CAGR of28.38% during 2007 and 2011 and is forecast to increase at a CAGR of 17.72% over the forecastperiod.• The growing market for online trade and e-commerce is one of the key growth drivers of theIndian cards and payments market.• In March 2012, the National Payment Corporation of India (NPCI) launched RuPay, India’s owncard payment network. Established at the request of the RBI, RuPay will compete with existingcompanies such as Visa and MasterCard.• The entry of non-banking companies into the prepaid card category will further support thegrowth of prepaid cards in India. During the review period many non-bank companies entered theprepaid card market, which had the effect of expanding the products and services on offer.• Banks are segmenting their customer base in order to maximize the potential of expanding theirmarket shares in each card category. Banks such as ICICI, HDFC and IDBI have launched debitcards specifically targeting Indian women.
  3. 3. Get your copy of this report @http://www.reportsnreports.com/reports/195518-emerging-opportunities-in-the-indian-cards-and-payments-market-market-size-trends-and-drivers-strategies-products-and-competitive-landscape.htmlMajor points covered in Table of Contents of this report includeTable of Contents1 Executive Summary2 Market Attractiveness and Future Prospects of Cards and Payments Market3 Analysis of India Cards and Payments Market Drivers3.1 Macroeconomic Fundamentals3.1.1 GDP3.1.2 Inflation3.1.3 Bank repo rate3.2 Infrastructure Drivers3.2.1 Growing number of ATMs3.2.2 POS terminals3.2.3 Mobile and internet penetration3.2.4 Emergence of Indian domestic card payment network: RuPay3.3 Business Drivers3.3.1 Online trade dynamics3.3.2 Retail dynamics3.3.3 Travel cards3.3.4 Payroll cards3.3.5 Competitive pressure3.4 Consumer Drivers3.4.1 Per capita annual disposable income3.4.2 Urban vs rural population3.4.3 Increasing population of non-resident Indians (NRIs)3.4.4 Changing lifestyles3.5 Card Fraud Statistics3.5.1 By channel3.5.2 By scheme3.6 Regulatory Framework3.6.1 Security regulations and guidelines4 Emerging Consumer Attitudes and Trends4.1 Market Segmentation and Targeting4.1.1 Retail segment4.1.2 Corporate customers4.2 Consumer Preference – Price, Convenience and Services4.2.1 Price4.2.2 Services4.2.3 Convenience4.3 Online Buying Behaviour
  4. 4. 4.4 Preferred Payment Methods5 Competitive Landscape and Industry Dynamics5.4 Market Share Analysis by Payment Channels5.4.1 Overview of payment channels5.4.2 Cash5.4.3 Checks5.4.4 Credit transfer5.4.5 Cards5.4.6 Internet banking5.4.7 Mobile payments5.5 Debit Cards Market Share5.5.1 By bank5.5.2 By scheme5.6 Prepaid Cards Market Share5.6.1 Open-loop cards5.6.2 Closed-loop cards5.7 Credit Cards Market Share5.7.1 By bank5.7.2 By scheme5.8 Charge Cards Market Share5.8.1 By card type6 Strategies Adopted by Key Competitors6.4 Market Entry Strategies6.5 Marketing/Product Strategy6.5.1 Debit cards6.5.2 Credit cards6.5.3 Payroll cards6.5.4 Travel cards6.5.5 Multi-purpose cards6.5.6 Remittance cards6.5.7 Other prepaid cards6.6 Pricing Strategies7 Market Size and Growth Potential of Payment Card Industry7.1 Market Share Analysis by Type of Card7.2 Total Market Size and Forecast of Card Industry7.2.1 Analysis by number of cards7.2.2 Analysis by transaction value7.2.3 Analysis by transaction volume7.3 Credit Card Market Size and Forecast7.3.1 Analysis by number of cards7.3.2 Analysis by transaction value7.3.3 Analysis by transaction volume
  5. 5. 7.3.4 Other key performance indicators7.4 Debit Card Market Size and Forecast7.4.1 Analysis by number of cards7.4.2 Analysis by transaction value7.4.3 Analysis by transaction volume7.4.4 Other key performance indicators7.5 Prepaid Card Market Size and Forecast7.5.1 Analysis by number of cards7.5.2 Analysis by segments – open and closed-loop cards7.5.3 Analysis by transaction value7.6 Charge Cards Market Size and Forecast7.6.1 Analysis by number of cards7.6.2 Analysis by transaction value7.6.3 Analysis by transaction volume8 Profile of Key Competitors, Products and Strategies8.1 State Bank of India (SBI)8.1.1 Strategies8.1.2 Prepaid cards offered8.1.3 Debit cards offered8.1.4 Credit cards offered8.1.5 Financial performance8.2 ICICI Bank Limited8.2.1 Strategies8.2.2 Prepaid cards offered8.2.3 Debit cards offered8.2.4 Credit cards offered8.2.5 Financial performance8.3 HDFC Bank8.3.1 Strategies8.3.2 Prepaid cards offered8.3.3 Debit cards offered8.3.4 Credit card offered8.3.5 Financial performance8.4 Axis Bank8.4.1 Strategies8.4.2 Prepaid cards offered8.4.3 Debit cards offered8.4.4 Financial performance8.5 ITZ Cash Card Ltd8.5.1 Strategies8.5.2 Prepaid cards offered8.6 American Express Company
  6. 6. 8.6.1 Strategies8.6.2 Credit cards offered8.6.3 Charge cards offered8.7 Diners Club International Limited8.7.1 Strategies8.7.2 Cards offered9 Appendix9.1 Methodology9.2 Definitions9.3 Contact Us9.4 About Timetric9.5 DisclaimerList of TablesTable 1: Indian Repo Rate (%), April 2009–April 2012Table 2: Indian Travel Card Category Market Size (INR Billion), 2007–2016Table 3: Indian Payroll Card Category Market Size (INR Billion), 2007–2016Table 4: Market Entry Strategy of Foreign Banks in IndiaTable 5: Indian Cards Market by Type of Card (Millions), 2007–2016Table 6: Indian Cards Market Size by Volume (Million), 2007–2016Table 7: Indian Cards Market Size by Transaction Value (INR Billion), 2007–2016Table 8: Indian Cards Market Size by Transaction Value (US$ Billion), 2007–2016Table 9: Indian Cards Market Size by Transaction Volume (Million), 2007–2016Table 10: Indian Credit Card Category Market Size by Volume (Million), 2007–2016Table 11: Indian Credit Card Category Market Size by Transaction Value (INR Billion), 2007–2016Table 12: Indian Credit Card Category Market Size by Transaction Value (US$ Billion), 2007–2016Table 13: Indian Credit Card Category Market Size by Transaction Volume (Million), 2007–2016Table 14: Indian Credit Card Category Market Size by Frequency of Use, 2007–2016Table 15: Indian Credit Card Category Market Size by Average Transaction Value (INR),2007–2016Table 16: Indian Credit Card Category Market Size by Average Transaction Value (US$),2007–2016Table 17: Indian Debit Card Category Market Size (Million), 2007–2016Table 18: Indian Debit Card Category Market Size (INR Billion), 2007–2016Table 19: Indian Debit Card Category Market Size (US$ Billion), 2007–2016Table 20: Indian Debit Card Category Market Size by Transaction Volume (Million), 2007–2016Table 21: Indian Debit Card Category Market Size by Frequency of Use, 2007–2016Table 22: Indian Prepaid Card Category Market Size ( Million), 2007–2016Table 23: Indian Open-Loop Prepaid Cards Category Market Size (Number of Card in Million),2007–2016Table 24: Indian Closed-Loop Prepaid Cards Category Market Size (Number of Card in Million),2007–2016Table 25: Indian Prepaid Cards Category Market Size (INR Billion), 2007–2016Table 26: Indian Prepaid Cards Category Market Size (US$ Billion), 2007–2016Table 27: Indian Charge Card Category Market Size (Thousands), 2007–2016
  7. 7. Table 28: Indian Charge Card Category Market Size (INR Billion), 2007–2016Table 29: Indian Charge Card Category Market Size (US$ Million), 2007–2016Table 30: Indian Charge Card Category Market Size by Transaction Volume (Million), 2007–2016Table 31: State Bank Classic Debit and Shopping CardTable 32: State Bank Silver International Debit CardTable 33: State Bank Gold International Debit CardTable 34: State Bank Platinum International Debit CardTable 35: SBI Yuva International Debit CardTable 36: SBI Group Financial Position, Fiscal Year Ending March (INR Billion)Table 37: ICICI Bank Financial Position (INR Billion)Table 38: HDFC Bank Financial Position (INR Billion)Table 39: Axis Bank Financial Position (INR Billion)Table 40: Indian Prepaid Card DefinitionsList of FiguresFigure 1: Growth Potential of The Indian Cards and Payments Market by Area of UsageFigure 2: Indian Cards and Payments Market DriversFigure 3: Indian GDP Growth Rate, Q1 2010 – Q4 2011Figure 4: Indian Inflation Rate (%), 2007–2017Figure 5: Indian Repo Rate (%), April 2009–April 2012Figure 6: Indian Number Of ATMs (Thousands), 2007–2017Figure 7: Indian Number of POS Terminals (Absolute), 2007–2017Figure 8: Indian Market Share of POS Terminals (Top-Seven Banks), March 2011Figure 9: Indian Internet Penetration Rate (%), 2007–2016Figure 10: Indian Mobile Phone Penetration Rate (%), 2007–2016Figure 11: Indian Online Trade Market (INR Million), 2007–2011Figure 12: Indian Percentage of Retail Transactions By Volume, 2011Figure 13: Indian Travel Card Category Market Size (INR Billion), 2007–2016Figure 14: Indian Payroll Card Category Market Size (INR Billion), 2007–2016Figure 15: India: Annual Per Capita Disposable Income (US$), 2007–2017Figure 16: Indian Urban and Rural Population (%), 2007–2011Figure 17: Indian Remittance Card Category Size (INR Billion), 2007–2016Figure 18: Card Fraud Statistics By Region (US$ Million), 2007–2011Figure 19: Indian Card Fraud Statistics By Channel (INR Million), 2007–2011Figure 20: Indian Card Fraud Statistics By Scheme (INR Million), 2007–2011Figure 21: Customer Identification Procedure – Documents RequiredFigure 22: Financial Inclusion Plan Performance AnalysisFigure 23: Indian Cards and Payments Market Segmentation by Card TypeFigure 24: Specialized Debit Cards for WomenFigure 25: Specialized Credit Cards for WomenFigure 26: Indian Volume of Leisure Tourists (Million), 2007–2016Figure 27: Indian HNWIs Volume, 2007–2016Figure 28: Debit Cards Offered to HNWIsFigure 29: Indian Volume of Outbound Business Tourists (Million), 2007–2016Figure 30: Prepaid Cards for Outbound Business TouristsFigure 31: Consumer Preferences on Various Types of CardsFigure 32: Most Common Services Offered on Cards
  8. 8. Figure 33: Ecommerce Penetration Among Active Internet UsersFigure 34: Indian Online Trade Market by Type of Market, 2011Figure 35: Indian Preferred Payment Methods – 2011Figure 36: Indian Debit Card Market Share by Banks (Number of Cards), 2011Figure 37: Indian Debit Card Market Share by Schemes (Number of Cards), 2011Figure 38: Indian Open-Loop Prepaid Card Market Share (Number of Cards), 2011Figure 39: Indian Closed-Loop Prepaid Card Market Share (Number of Cards), 2011Figure 40: Indian Credit Card Market Share by Banks (Number of Cards), 2011Figure 41: Indian Credit Card Market Share by Banks (Number of Cards), 2011Figure 42: Indian Charge Card Market Share by Schemes (Number of Cards), 2011Figure 43: Marketing Strategies Based on Card TypeFigure 44: Co-Branded Credit CardsFigure 45: Debit Cards Pricing Strategies of Various Service ProvidersFigure 46: Prepaid Cards Pricing Strategies of Various Service ProvidersFigure 47: Credit Cards Pricing Strategies of Selected Service ProvidersFigure 48: Indian Cards Market by Type of Card (%), 2007–2016Figure 49: Indian Cards Market Size by Volume (Million), 2007–2016Figure 50: Indian Card Market Size by Transaction Value (INR Billion), 2007–2016Figure 51: Indian Cards Market Size by Transaction Volume (Million), 2007–2016Figure 52: Indian Credit Card Category Market Size by Volume (Million), 2007–2016Figure 53: Indian Credit Card Category Market Size by Transaction Value (INR Billion),2007–2016Figure 54: Indian Credit Card Category Market Size by Transaction Volume (Million), 2007–2016Figure 55: Indian Credit Card Category Market Size by Frequency of Use, 2007–2016Figure 56: Indian Credit Card Category Market Size by Average Transaction Value (INR),2007–2016Figure 57: Indian Debit Card Category Market Size (Million), 2007–2016Figure 58: Indian Debit Card Category Market Size (INR Billion), 2007–2016Figure 59: Indian Debit Card Category Market Size by Transaction Volume (Million), 2007–2016Figure 60: Indian Card Category Market Size by Frequency of Use, 2007–2016Figure 61: Debit Card Usage ATMs and POS Terminals (INR Billion), 2007–2016Figure 62: Indian Prepaid Card Category Market Size ( Million), 2007–2016Figure 63: Indian Open-Loop Prepaid Cards Category Industry Market Size (Number of Card inMillion), 2007–2016Figure 64: Indian Closed-Loop Prepaid Cards Category Market Size (Number of Card in Million),2007–2016Figure 65: Indian Prepaid Cards Category Market Size (INR Billion), 2007–2016Figure 66: Indian Charge Card Category Market Size (Thousands), 2007–2016Figure 67: Indian Prepaid Card Category Market Size (INR Billion), 2007–2016Figure 68: Indian Charge Card Category Market Size by Transaction Volume (Million), 2007–2016Figure 69: SBI Market Segmentation of Cards OfferedFigure 70: SBI Deals Offer to Credit Card UsersFigure 71: ICICI Bank Limited (ICICI) Market Segmentation of Cards OfferedFigure 72: ICICI Deals Offer for Credit Card UsersFigure 73: ICICI Bank Prepaid CardsFigure 74: HDFC Bank’s Market Segmentation of Cards OfferedFigure 75: HDFC Bank Easy Shop Women Advantage Debit CardFigure 76: Axis Bank Market Segmentation of Cards Offered
  9. 9. Figure 77: American Express Company Market Segmentation of Cards OfferedContact: sales@reportsandreports.com for more information.

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