Emerging Opportunities in Germany's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape
Emerging Opportunities in Germanys Cards and PaymentsIndustry: Market Size, Trends and Drivers, Strategies, Productsand Competitive LandscapeReport Details:Published:December 2012No. of Pages: 79Price: Single User License – US$4495SynopsisThe report provides market analysis, information and insights into Germanys cards and paymentsindustry, including:• Current and forecast values for each segment of Germanys cards and payments industryincluding debit cards, credit cards, prepaid cards and charge cards• Comprehensive analysis of the industry’s market attractiveness and future growth areas• Analysis of various market drivers and regulations governing Germanys cards and paymentmarket• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by variousbankers and other institutions in the market• Comprehensive analysis of consumer attitudes and their buying preferences for cards• Competitive landscape of Germanys cards and payments marketSummaryGermany has the world’s fourth-largest economy and presents numerous challenges forinternational entrants into the cards and payments industry. Consumers continue to give cashbased payments precedence over card based payments. Total card spend declined at an averagerate of 0.3% from 2005 to 2009 according to figures collected by the Bank for InternationalSettlements (BIS). Barclaycard has operated in the market for 20 years and has over one millioncredit cards in circulation. Germany has been depicted as cash intensive and unwilling to adoptpayment cards on a grander scale by statistics from the BIS and European Central Bank, but thereis positive speculation regarding opportunities which could emerge in Germany in the comingyears. Germany has an advanced saving level and low level of debt. The household savings ratewas around 10% at the end of 2008, compared to 0.5% for the US and 8% for the EU as a whole.This higher than average saving rate has meant a different approach to payments in the country,as cash takes precedence over electronic payments. In retail sales there has been a slow butsteady decline in the percentage of cash payments over the review period (2008–2012), a decline
that has been offset by the absolute increase in transaction volume. Debit cards in particular havebecome increasingly popular owing to a greater adoption rate and technical improvements. TheGerman card industry is ripe for growth with a highly developed payments infrastructure and,compared to other economies, a relatively low level of card usage. Payments at POS are around60% in cash, while 30% are paid by debit card and the remaining 10% is split fairly evenlybetween credit cards and merchant cards.Scope• This report provides a comprehensive analysis of Germanys cards and payments industry• It provides current values for Germanys cards and payments market for 2012 and forecastfigures for 2017• It details the different macroeconomic, infrastructural, consumer and business drivers affectingGermanys cards and payments industry• It outlines the current regulatory framework in the industry• It details the marketing strategies used by various bankers and other institutions• It profiles the major banks in Germanys cards and payments marketReasons To Buy• Make strategic business decisions using historic and forecast market data related to Germanyscards and payments market and each market within it• Understand the key market trends and growth opportunities within Germanys cards andpayments market• Assess the competitive dynamics in Germanys cards and payments market• Gain insights into the marketing strategies used for selling various types of cards in Germany• Gain insights into key regulations governing Germanys cards and payment marketKey Highlights• The industry grew substantially in volume and value during the review period. In terms oftransaction volume, the card payment industry grew at a CAGR of 5.55% from 4.4 billiontransactions in 2008 to 5.4 billion in 2012.• Key initiatives are being taken by the Central Bank of Germany (Deutsche Bundesbank) tofacilitate cashless transactions, including the adoption of the secure SEPA system, theimplementation of EMV technology and development of e-payment systems.• Germany plans to completely migrate to EMV technology by February 1, 2016. EMV based cardsand POS terminals will facilitate the expansion of the contactless payment system and NFCtechnology in the retail sector.• Another important development in the German contactless payment system is the launch of theTouch & Travel mobile ticketing service by Germany’s rail transport company, Deutsche Bahn, in2011.• The future of ELV is uncertain because of a debate in Germany about the deactivation ofmagnetic stripe based cards and upcoming changes to the European direct debit system.
Get your copy of this report @http://www.reportsnreports.com/reports/209408-emerging-opportunities-in-germanys-cards-and-payments-industry-market-size-trends-and-drivers-strategies-products-and-competitive-landscape.htmlMajor points covered in Table of Contents of this report includeTable of Contents1 Executive Summary2 Market Attractiveness and Future Prospects of the Cards and Payments Industry3 Analysis of German Cards and Payments Industry Drivers3.1 Infrastructure Drivers3.1.1 Single Euro Payments Area (SEPA) cards3.1.2 Growth and modernization in POS terminals3.1.3 Contactless payments and NFC - innovation in payment industry3.1.4 Internet and smartphone penetration3.1.5 ATMs terminals3.2 Business Drivers3.2.1 E-commerce3.2.2 Mobile commerce3.2.3 Other business drivers3.3 Other Growth Drivers3.3.1 Gross domestic product (GDP)3.3.2 Growing employment rate3.3.3 Record low repo rate3.3.4 Urban population3.3.5 Life style and spending pattern3.4 Card Fraud Statistics3.5 Regulatory Framework3.5.1 SEPA cards framework3.5.2 The proposed SCF puts the future of ELV cards on hold3.5.3 Guidelines and requirements of the payment services directive (PSD)3.5.4 The regulation on cross-border payments in Euro3.5.5 EPC publishes mobile contactless SEPA guidelines3.5.6 German Money Laundering Act Reform and E-money distribution3.5.7 The Proposed Anti-money laundering law presents restriction on the German prepaid cardcategory3.5.8 AML/CFT measures in Germany3.5.9 Interchange fees4 Emerging Consumer Attitudes and Trends4.1 Market Segmentation and Targeting4.1.1 Retail segment4.1.2 Corporate Sector4.2 Consumer Preference4.2.1 Price
4.2.2 Convenience4.2.3 Services4.3 Online Buying Behavior4.4 Preferred Payment Methods5 Competitive Landscape and Industry Dynamics5.1 Market Share Analysis by Payment Channels5.1.1 Overview of payment channels5.1.2 Credit transfer5.1.3 Direct debits5.1.4 Cards5.1.5 Checks5.2 Debit Cards Category Share5.2.1 By bank5.2.2 By scheme5.3 Credit Cards Category Share5.3.1 By bank5.3.2 By scheme5.4 Charge Cards Category Share5.4.1 By card type6 Strategies Adopted by Key Players6.1 Marketing / Product Strategy6.1.1 Debit cards6.1.2 Credit cards6.1.3 Prepaid cards6.1.4 Pricing Strategies7 Market Size and Growth Potential of Payment Card Industry7.1 Market Share Analysis by Type of Card7.2 Total Market Size and Forecast of Card Industry7.1.1 Analysis by number of cards7.1.2 Analysis by transaction value7.1.3 Analysis by transaction volume7.3 Debit Card Category Size and Forecast7.3.1 Analysis by number of cards7.3.2 Analysis by transaction volume7.4 Prepaid Card Category Size and Forecast7.1.4 Analysis by segments – open and closed-loop cards7.1.5 Analysis by transaction value7.5 Charge Card Category Size and Forecast7.5.1 Analysis by number of cards7.5.2 Analysis by transaction value7.5.3 Analysis by transaction volume7.6 Credit Card Market Size and Forecast
7.1.6 Analysis by number of cards7.1.7 Analysis by transaction value7.1.8 Analysis by transaction volume8 Company Profiles, Product and Marketing Strategies8.1 Commerzbank AG8.1.1 Strategies8.1.2 Prepaid cards offered8.1.3 Debit card offered8.1.4 Credit card offered8.2 Deutsche Bank8.2.1 Strategies8.2.2 Debit cards offered8.2.3 Credit card offered8.3 Landesbank Berlin Holding AG8.3.1 Strategies8.3.2 Prepaid cards offered8.3.3 Credit card offered8.4 Comdirect Bank8.4.1 Strategies8.4.2 Debit cards offered8.4.3 Credit cards offered8.5 Crédit Mutuel-CIC, Targobank8.5.1 Strategies8.5.2 Debit cards offered8.5.3 Credit cards offered9 Appendix9.1 Methodology9.2 Definitions9.3 Contact Us9.4 About Timetric9.4.1 Our approach9.4.2 Services9.4.3 DisclaimerList of TablesTable 1: German Payment Channels, 2007 and 2011Table 2: Germany Cards Industry by Type of Card (Number in Thousands), 2008–2017Table 3: German Cards Industry Size by Volume (Thousands), 2008–2017Table 4: German Cards Industry Size by Transaction Value (EUR Million), 2008–2017Table 5: German Cards Industry Size by Transaction Value (US$ Million), 2008–2017Table 6: German Cards Industry Size by Transaction Volume (Million), 2008–2017Table 7: German Debit Card Category Size (Thousands), 2008–2017
Table 8: German Debit Card Category Size (EUR Million), 2008–2017Table 9: German Debit Card Category Size (US$ Million), 2008–2017Table 10: German Debit Card Category Size by Transaction Volume (Million), 2008–2017Table 11: German Prepaid Card Category Size (Volume in Thousands), 2008–2017Table 12:German Open-Loop Prepaid Cards Segment Size (Volume in Thousands), 2008–2017Table 13: German Closed-Loop Prepaid Cards Segment Size (Volume in Thousands), 2008–2017Table 14: German Prepaid Cards Category Size (EUR Million), 2008–2017Table 15: German Prepaid Cards Category Size (US$ Million), 2008–2017Table 16: German Charge Card Category Size (Thousands), 2008–2017Table 17: German Charge Card Category Size (EUR Million), 2008–2017Table 18: German Charge Card Category Size (US$ Million), 2008–2017Table 19: German Charge Card Category Size by Transaction Volume (Million), 2008–2017Table 20: German Credit Card Category Size by Volume (Thousands), 2008–2017Table 21: German Credit Card Category Size by Transaction Value (EUR Million), 2008–2017Table 22: German Credit Card Category Size by Transaction Value (US$ Million), 2008–2017Table 23: German Credit Card Category Size by Transaction Volume (Million), 2008–2017Table 24: Cards and Payments Key DefinitionsList of FiguresFigure 1: Current and Future Prospects of Various Cards in GermanyFigure 2: Growth Potential of The German Cards and Payments Industry by Area of UsageFigure 3: German Cards and Payments Industry DriversFigure 4: Number of POS Terminals in Germany (Thousands), 2008–2017Figure 5: Development Contactless Payment System in GermanyFigure 6: Internet Penetration Rate in Germany, 2008–2012Figure 7: Share of Smartphone Users of the Total Mobile Users in Germany, 2010 - 2011Figure 8: Number of ATMs in Germany (Thousands), 2008–2012Figure 9: Share of Internet Shoppers in Germany (for goods and services bought for private use)Figure 10: Growth Trend in e-commerce of Germany, 2008–2012Figure 11: GDP Growth Rate (%), Q1 2009 – Q2 2012Figure 12: Total Employment (Millions), 2006 - 2011Figure 13: Change in Repo Rate, January 2011 – July 2012Figure 14: Inflation Rate (%), 2008–2017Figure 15: Urbanization in Germany 2012Figure 16: Share of Different Cashless Payment Methods in Germany, 2011Figure 17: Germany Card Fraud Statistics (EUR Million), 2008–2012Figure 18: Consumer Preferences on Various Types of CardsFigure 19: Most Common Services Offered on CardsFigure 20: Top Five E-retailers in Germany (based on number of unique visitors in million), July2012Figure 21: Share of Different Online Payment Options in Germany (in %)Figure 22: Share of Different Payment Channel in Germany (%), 2012
Figure 23: Germany Value and Growth of Credit Transfer (EUR Million), 2008–2012Figure 24: Germany Value and Growth of Direct Debit (EUR Million), 2008–2012Figure 25: Germany Value and Growth of Cards Payment (EUR Million), 2008–2012Figure 26: Germany Value and Growth of Check Payment (EUR Million), 2008–2012Figure 27: Germany Debit Card Category Share by Banks (%), 2011Figure 28: Germany Debit Card Category Share by Schemes (%), 2011Figure 29: Germany Credit Card Category Share by Bank (%), 2011Figure 30: Germany Credit Card Category Share by Schemes (%), 2011Figure 31: Germany Charge Card Category Share by Schemes (%), 2011Figure 32: Co-branded Cards Offered by Banks in GermanyFigure 33: Comparison of Annual FeeFigure 34: Germany Cards Industry by Type of Card (%),2008–2017Figure 35: German Cards Industry Size by Volume (Thousands), 2008–2017Figure 36: German Cards Industry Size by Transaction Value (EUR Million), 2008–2017Figure 37: German Cards Industry Size by Transaction Volume (Million), 2008–2017Figure 38: German Debit Card Category Size (Thousands), 2008–2017Figure 39: German Debit Card Category Size (EUR Million), 2008–2017Figure 40: German Debit Card Category Size by Transaction Volume (Million), 2008–2017Figure 41: German Prepaid Card Category Size (Volume in Thousands), 2008–2017Figure 42: German Open-Loop Prepaid Cards Segment Size (Volume in Thousands), 2008–2017Figure 43: German Closed-Loop Prepaid Cards Segment Size (Volume in Thousands),2008–2017Figure 44: German Prepaid Cards Category Size (EUR Million), 2008–2017Figure 45: German Charge Card Category Size (Thousands), 2008–2017Figure 46: German Charge Card Category Size (EUR Million), 2008–2017Figure 47: German Charge Card Category Size by Transaction Volume (Million), 2008–2017Figure 48: German Credit Card Category Size by Volume (Thousands), 2008–2017Figure 49: German Credit Card Category Size by Transaction Value (EUR Million), 2008–2017Figure 50: German Credit Card Category Size by Transaction Volume (Million), 2008–2017Figure 51: Commerzbank AG Market Segmentation of Cards OfferedFigure 52: Deutsche Bank Market Segmentation of Cards OfferedFigure 53: Landesbank Berlin Holding AG Market Segmentation of Cards OfferedContact: email@example.com for more information.