El Salvador Beer Market Insights 2012


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El Salvador Beer Market Insights 2012

  1. 1. El Salvador Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 46Price: Single User License – US$2672Product SynopsisA detailed market research report on the El Salvador beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the El Salvador beer industry, publishedby Canadean. The report covers the total market (on- and off-premise) and includes valuableinsight and analysis on beer market trends, brands, brewers, packaging, distribution channels,market valuation and pricing.What is the current market landscape and what is changing?The beer market had some innovations in 2011, as some imported beers began competing withnational market leaders in the mainstream, premium, and super-premium segments.What are the key drivers behind recent market changes?Although beer consumption in El Salvador is very low compared with other countries, newlaunches boosted this category and buffered falls in consumption.What makes this report unique and essential to read?The El Salvador Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the El Salvador Beer industry. Data includes volumes from 2007 to2011, plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesThe subsidy on propane gas was removed after more than 20 years, increasing the price fromUS$5.10 to US$14.68, this price was set by the Ministry of the Economy, and was a hard hit to thepersonal finances of more than 1 million families.In December a tax reform was approved, which includes new taxes on dividends, gross sales andincome, which takes effect from 2012, so Salvadorans are prepared for a rough fiscal year.Super-premium beers decreased by 8% from 2010. Together, premium and super premiumaccount for less than 5% of the market.Key HighlightsThe consumption of discount beers is expected to continue growing at higher rates in 2012.Although beer consumption in El Salvador is very low compared with other countries, newlaunches boosted this category and buffered falls in consumption.Young consumers favoured spirits as a result of the fashionable image of cane spirit, rum, andvodka.Discount beers increased by more than 8% from the previous year, making this segment the onethat gained the most market share from all price ranges.Super-premium beers decreased by 8% from 2010. Together, premium and super-premiumaccount for less than 5% of the market.
  3. 3. Get your copy of this report @http://www.reportsnreports.com/reports/191944-el-salvador-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging Trends.OutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewers
  4. 4. Chart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution Trends .Distribution and Pricing TablesTable 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesINDUSTRIAS LA CONSTANCIA - part of SABMiller (BevCo)
  5. 5. La Constancia Brand Volumes, 2007-2011AMBEV CENTROAMERICA SA (A-BINBEV)PEPSI EL SALVADORPepsi El Salvador Brand Volumes, 2007-2011CERVECERIA CUAUHTEMOCDISTRIBUIDORA IMPROMOCETOR SA DE CVContact: sales@reportsandreports.com for more information.