Croatia Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 75Price: Single User License – US$62...
This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic str...
Beer mixes were the most outstanding, starting in spring with launches by Karlovacka Pivovarna,immediately followed by Zag...
OutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium ...
Beer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Be...
Upcoming SlideShare
Loading in …5
×

Croatia Beer Market Insights 2012

198 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
198
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Croatia Beer Market Insights 2012

  1. 1. Croatia Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 75Price: Single User License – US$6240Product SynopsisA detailed market research report on the Croatia beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Croatia beer industry, published byCanadean. The report covers total market (on- and off-premise) and includes valuable insight andanalysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Key drivers lifted beer consumption most notably in on-premise, which had been the mostexposed since the outbreak of the economic crisis.What are the key drivers behind recent market changes?Favourable spring weather and long warm autumn enabled early and prolonged sitting outside.The boom in radlers took consumers from soft drinks, especially carbonates.What makes this report unique and essential to read?The Croatia Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Croatia Beer industry. Data includes volumes from 2007 to 2011,plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesAfter a decline in the beginning of the year, the GDP showed signs of recovery and recordedgrowth in the next two quarters, but started to decline again in Q4-11.The economic crisis, which started to affect Croatia at the end of 2008 and experienced its peak in2009, does not seem that it will end soon.Unemployment remained high in 2011 and it reached 18.7% in December 2011, which is slightlyless than a year before.2012 is going to be another challenging year as the Croatian economy is expected to facerecession again. The latest GDP forecasts for 2012 are negative.The GDP is expected to contract due to anticipated further decline in investment, decliningpurchasing power as the unemployment rate is expected to increase, decline in industryproduction, and the poor economic situation in Europe.Key HighlightsDespite market conditions, beer recorded a revival with the launch of radlers (beer mixes) by localbrewers in spring 2011. Radlers gained instant popularity, with gains noted amongst femaleconsumers and new consumers.Lively growth in beer consumption was also assisted by a record tourist season, favourable springweather, followed by a long and hot summer and intensive marketing activities of major breweries.Key drivers lifted beer consumption most notably in on-premise, which had been the mostexposed since the outbreak of the economic crisis.
  3. 3. Beer mixes were the most outstanding, starting in spring with launches by Karlovacka Pivovarna,immediately followed by Zagrebacka Pivovara.New drinking occasions were created as they are perceived as a refreshing drink with low alcoholcontent, especially suitable during hot weather. Radler has developed as a threat to soft drinksconsumption, especially carbonates in on-premise.Get your copy of this report @http://www.reportsnreports.com/reports/191943-croatia-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1991-2014FEast Europe Population Size and Growth 2001-2012FEconomic Indicators 2003-2013FEast Europe Commercial Beverage Consumption - Per Capita, 2001-2012FEast Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012FEast Europe Beverage Consumption Per Capita - Growth, 2002-2012FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging Trends
  4. 4. OutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2007-2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 2003-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012F
  5. 5. Beer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewers ProfileBUPBUP Brand Volumes, 2007-2011CARLSBERG CROATIACarlsberg Croatia Brand Volumes, 2007-2011PIVOVARA DARUVARDaruvarska Pivovara Brand Volumes, 2007-2011LASKO GRUPAJadranska Pivovara Brand Volumes, 2007-2011KARLOVACKA PIVOVARAKarlovacka Pivovara Brand Volumes, 2007-2011OSJECKA PIVOVARAOsjecka Pivovara Brand Volumes, 2007-2011ZAGREBACKA PIVOVARAZagrebacka Pivovara Brand Volumes, 2007-2011Contact: sales@reportsandreports.com for more information.

×