Consumer foodservice in ukraine

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Consumer foodservice in ukraine

  1. 1. Consumer Foodservice in UkraineReport SummaryUkrainian CFS environment still experiences consequences of recessionConsumer foodservice in Ukraine posted slight growth in value sales in 2010. However, this was mainlyrelated to unit price growth due to inflation and overall food price increases. The number of outlets,together with the number of transactions, declined. Generally, unprofitable and luxury full-servicerestaurants kept closing, being replaced by more moderately-priced foodservice establishments. Thetotal number of outlets decreased slightly due to the on-going opening of chained fast food outlets andstreet stalls/kiosks, which appeal more to consumers in the post-crisis environment.Limited incomes make consumers choosyConsumer behaviour in 2010 found a new trend in addition to the existing inclination to trade down. In2009 Ukrainians reduced their propensity to go out, as well as their expenditure in bars andrestaurants. Consumer foodservice players in turn tried to use all possible options to attract theremaining customers. The majority tried to keep prices as low as possible despite currency devaluationand strong inflation, at the expense of food quality or profit margin. Therefore, by 2010 consumerscould already choose from affordable outlets offering better service and food quality.Fast food keeps on flourishingFast food demonstrated the greatest resistance to the economic recession in the consumerfoodservice environment. Over 2009-2010 the category saw even better dynamics than in the pre-crisis period. This was due to the influx of a certain proportion of consumers to fast food from full-service restaurants. With decreased incomes consumers of premium restaurants shifted to lower-pricefoodservice outlets from 2009. This trend became even more evident in 2010.Chains steadily erode share of independentsThough the majority of consumer foodservice operators remained independent in 2010, their numberdeclined. In contrast, chained outlets increased in number. Chained outlets also faced positive resultsin current value sales while independent foodservice establishments experienced a decline. Ukrainianchained operators are traditionally more active in fast food (Pizza Celentano, McDonald’s,Yaponakhata, Burger Club, etc) and street stalls/kiosks (Fornetti, Namynaiko, Chudo-Pich, Star Dogs).The majority of chained brands in 2010 were represented by owned as well as franchised outlets.Consumer Foodservice is looking forward to Euro-2012Even more than for economic recovery, consumer foodservice players anchor their hopes in the UEFAEuro 2012 football tournament to be held in Poland and Ukraine. It will be held in a few of the largestcities in Ukraine (Kyiv, Kharkiv, Donetsk, Lviv), and are expected to attract a lot of foreign among fansand tourists. Those in their turn will spend money in Ukraine consumer foodservice market. Although
  2. 2. Ukrainian consumers will not be able to return to their pre-crisis eating-out habits, it is likely thatforeign visitors will provide a positive contribution to the Ukrainian consumer foodserviceenvironment. The most important consumers for full-service restaurants in 2010 were Russianbusinessmen. These likely to remain target customers over the forecast period. The main reason forthis is the high spending power of Russian businessmen, who patronise the most expensive restaurantsof Ukraine.TABLE OF CONTENTSConsumer Foodservice in Ukraine - Industry OverviewEXECUTIVE SUMMARYUkrainian CFS environment still experiences consequences of recessionLimited incomes make consumers choosyFast food keeps on flourishingChains steadily erode share of independentsConsumer Foodservice is looking forward to Euro-2012KEY TRENDS AND DEVELOPMENTSThe slight signs of recovery are seen in Ukrainian consumer foodserviceNew consumer habits appear in consumer foodserviceFranchising gains popularityFast-paced lifestyles dominate healthy aspirationsChained foodservice gains shareMARKET DATATable 1 Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010Table 5 Consumer Foodservice by Food Vs Drinks Split 2010Table 6 Sales in Consumer Foodservice by Location 2005-2010Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010Table 8 Chained Consumer Foodservice Company Shares 2006-2010Table 9 Chained Consumer Foodservice Brand Shares 2007-2010Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015APPENDIXTable 12 Consumer Expenditure on Consumer Foodservice 2005-2010OPERATING ENVIRONMENTFranchisingDEFINITIONSSummary 1 Research SourcesConsumer Foodservice in Ukraine - Company ProfilesFFS-co in Consumer Foodservice (Ukraine)STRATEGIC DIRECTIONKEY FACTS
  3. 3. COMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 3 FFS-co: Competitive Position 2010Khlibprom Concern VAT in Consumer Foodservice (Ukraine)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 6 Concern Khlibprom VAT: Competitive Position 2010Kozyrna Karta Merezha TOV in Consumer Foodservice (Ukraine)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 9 Kozyrna Karta Merezha TOV: Competitive Position 2010Omex Corp in Consumer Foodservice (Ukraine)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 12 Omex Corp: Competitive Position 2010Svitova Karta Holding Co in Consumer Foodservice (Ukraine)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 14 Svitova Karta Holding Co: Competitive Position 2010100% Home Delivery/Takeaway in Ukraine - Category AnalysisHEADLINESTRENDS100% home delivery/takeaway experienced a decrease in both the number of outlets as well as valuesales in 2010. There were a few reasons for this performance. First of all, Ukrainians were stillinfluenced by the economic recession. Therefore, they continued saving money: instead of orderinghome delivery, they preferred to buy food in retail outlets and cook it at home. On the other hand,consumers with the money for CFS preferred to go out and have a meal at an eat-in establishment.Secondly, the offer of 100% home delivery/takeaway was limited to mainly local cuisine and pizza.Customer service in such type of foodservices was low. This was the reason for consumers to buy
  4. 4. takeaway products from eat-in establishments, which offer a wide variety of courses andtakeaway/home delivery options.COMPETITIVE LANDSCAPEThe 100% home delivery/takeaway is highly fragmented. While Domino’s Pizza entered Ukrainian CFSin the middle of 2010, it was still emerging at the end of the review period. Therefore its dynamics willbe noticeable only in 2011. The company plans to open 40-50 outlets in Ukraine by 2015.PROSPECTS100% home delivery/takeaway is expected to see qualitative development over the forecast period. Ascompetition intensifies in CFS, 100% HDTA will have to struggle for consumers’ attention. The categorywill feel strong pressure from eat-in restaurants which also offer home delivery services. Moreover,the higher service standards of new global player Domino’s Pizza Ukraine TOV will force othercompanies to revise their positioning.CATEGORY DATATable 13 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010Table 14 100% Home Delivery/Takeaway by Category: Number of Transactions 2005-2010Table 15 100% Home Delivery/Takeaway by Category: Foodservice Value 2005-2010Table 16 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2005-2010Table 17 100% Home Delivery/Takeaway by Category: % Transaction Growth 2005-2010Table 18 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2005-2010Table 19 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2006-2010Table 20 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2010-2015Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2010-2015Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2010-2015Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2010-2015Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2010-2015Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth2010-2015Cafés/Bars in Ukraine - Category AnalysisHEADLINESTRENDS2010 uncovered the first signs of recovery from the economic crisis. However, the results ofcafés/bars’ performance was still far from pre-crisis levels. Ukrainians started their way back tocafés/bars at a very slow pace, trading down and looking towards special offers and the level ofservice. Such tough conditions forced a number of independent cafés to close. Chained outlets mainlypostponed the extension plans for the better times of the forecast period. Thus, the number of outletsin 2010 decreased by almost 2%.COMPETITIVE LANDSCAPEThe main contribution to sales through cafés/bars was by independent outlets. Although chained
  5. 5. cafés/bars accounted for less than 1% of the total number of outlets and foodservice value sales in2010, the players were very dynamic.PROSPECTSCafés/bars is expected to decrease over the forecast period. The main reason is the outflow of cafés tothe other categories of CFS, such as fast food and full-service restaurants. The constant value CAGR isexpected to be -2%, amounting to UAH17.3 billion at the end of the forecast period.CATEGORY DATATable 27 Cafés/Bars by Category: Units/Outlets 2005-2010Table 28 Cafés/Bars by Category: Number of Transactions 2005-2010Table 29 Cafés/Bars by Category: Foodservice Value 2005-2010Table 30 Cafés/Bars by Category: % Units/Outlets Growth 2005-2010Table 31 Cafés/Bars by Category: % Transaction Growth 2005-2010Table 32 Cafés/Bars by Category: % Foodservice Value Growth 2005-2010Table 33 Global Brand Owner Shares of Chained Cafés/Bars 2006-2010Table 34 Brand Shares of Chained Cafés/Bars 2007-2010Table 35 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010-2015Table 36 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2010-2015Table 37 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2010-2015Table 38 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2010-2015Table 39 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2010-2015Table 40 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2010-2015Consumer Foodservice by Location in Ukraine - Category AnalysisHEADLINESTRENDSThough there was little change in the total picture of foodservice locations, choosing the right locationpriorities in 2010 varied strongly from category to category. Full-service restaurants focused more onquiet areas of the largest cities, while fast food establishments and kiosks preferred crowded streets.The retail location continued to gain share, as it provides a strong consumer flow. The share held bytravel and leisure posted no dynamics, remaining mainly at the level of 2009 due to still visible post-crisis consumer trend to save money.COMPETITIVE LANDSCAPEThe leading non-standalone location over the review period was leisure with almost 20% of currentfoodservice value sales. However, the relatively new location of retail posted the highest growth ratesin terms of the number of outlets as well as value sales. This was caused by the rapid growth ofretailing channels and the growing number of CFS establishments within retailers. The travel locationholds third position in non-standalone locations, showing little dynamics. However, it is expected tosee travel-located outlets among the leaders of value sales over the short-term, boosted by the touristinflux to the Euro 2012 football tournament.PROSPECTSConsumer foodservice on the whole is expected to see a decline over the forecast period with aconstant value CAGR of 2%, with fractional growth in the number of outlets. The positive performanceis expected over the short-term, mainly connected with the Euro 2012 football tournament. If theeconomic situation sees the same slow pace of recovery, the longer term is likely to see a decrease in
  6. 6. all types of CFS, bringing back the figures of 2011. The main expansion is expected to occur in smallercities and towns, leaving non-profitable locations without attention.CATEGORY DATATable 41 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010Table 42 Consumer Foodservice Sales by Location: Number of Transactions 2005-2010Table 43 Consumer Foodservice Sales by Location: Foodservice Value 2005-2010Table 44 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2005-2010Table 45 Consumer Foodservice Sales by Location: % Transaction Growth 2005-2010Table 46 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2005-2010Table 47 Consumer Foodservice Sales through Standalone: Units/Outlets 2005-2010Table 48 Consumer Foodservice Sales through Standalone: Number of Transactions 2005-2010Table 49 Consumer Foodservice Sales through Standalone: Foodservice Value 2005-2010Table 50 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2005-2010Table 51 Consumer Foodservice Sales through Standalone: % Transaction Growth 2005-2010Table 52 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2005-2010Table 53 Consumer Foodservice Sales through Leisure: Units/Outlets 2005-2010Table 54 Consumer Foodservice Sales through Leisure: Number of Transactions 2005-2010Table 55 Consumer Foodservice Sales through Leisure: Foodservice Value 2005-2010Table 56 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2005-2010Table 57 Consumer Foodservice Sales through Leisure: % Transaction Growth 2005-2010Table 58 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2005-2010Table 59 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010Table 60 Consumer Foodservice Sales through Retail: Number of Transactions 2005-2010Table 61 Consumer Foodservice Sales through Retail: Foodservice Value 2005-2010Table 62 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2005-2010Table 63 Consumer Foodservice Sales through Retail: % Transaction Growth 2005-2010Table 64 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2005-2010Table 65 Consumer Foodservice Sales through Lodging: Units/Outlets 2005-2010Table 66 Consumer Foodservice Sales through Lodging: Number of Transactions 2005-2010Table 67 Consumer Foodservice Sales through Lodging: Foodservice Value 2005-2010Table 68 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2005-2010Table 69 Consumer Foodservice Sales through Lodging: % Transaction Growth 2005-2010Table 70 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2005-2010Table 71 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010Table 72 Consumer Foodservice Sales through Travel: Number of Transactions 2005-2010Table 73 Consumer Foodservice Sales through Travel: Foodservice Value 2005-2010Table 74 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2005-2010Table 75 Consumer Foodservice Sales through Travel: % Transaction Growth 2005-2010Table 76 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2005-2010Table 77 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2010-2015Table 78 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2010-2015Table 79 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2010-2015Table 80 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2010-2015
  7. 7. Table 81 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2010-2015Table 82 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2010-2015Table 83 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2010-2015Table 84 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2010-2015Table 85 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2010-2015Table 86 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2010-2015Table 87 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2010-2015Table 88 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2010-2015Table 89 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2010-2015Table 90 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2010-2015Table 91 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2010-2015Table 92 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2010-2015Table 93 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2010-2015Table 94 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2010-2015Table 95 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2010-2015Table 96 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2010-2015Table 97 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2010-2015Table 98 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2010-2015Table 99 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2010-2015Table 100 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2010-2015Table 101 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2010-2015Table 102 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2010-2015Table 103 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2010-2015Table 104 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2010-2015Table 105 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2010-2015Table 106 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2010-2015Table 107 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2010-2015Table 108 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2010-2015Table 109 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2010-2015Table 110 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2010-2015Table 111 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2010-2015Table 112 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2010-2015Fast Food in Ukraine - Category AnalysisHEADLINESTRENDSFast food restaurants led demand in 2009, at the time of strong economic recession. The situation
  8. 8. remained relatively similar in 2010. Most consumers still could not return to full-service restaurants,but sought tasty and various food courses in more moderately-priced fast food outlets. Fast foodplayers offered the most in demand food products for consumers. Asian, burger and pizza fast foodrestaurants managed to attract the largest audiences in Ukraine in 2010.COMPETITIVE LANDSCAPEThe historical leader in both fast food and in total consumer fast food in 2010 remained McDonald’sUkraine TOV with 45% of fast food current value sales and 3% of total CFS. The main competitivebenefits are high brand recognition, widespread promotional campaigns and high standards of service.PROSPECTSMore fast food restaurants are expected over the forecast, as they provide a wide variety of food at amoderate price. The latter will be the determining factor when choosing a place to eat, as over theshort and mid-term forecast consumer purchasing power is likely to remain low. By the end of theforecast period, together with the end of the recession, consumers will switch to full-servicerestaurants, especially in the evening. Thus, growth will be limited by that time. Moreover, growingconcerns regarding healthy food and anti-fast food propaganda will negatively impact on thecategory’s growth rates.CATEGORY DATATable 113 Fast Food by Category: Units/Outlets 2005-2010Table 114 Fast Food by Category: Number of Transactions 2005-2010Table 115 Fast Food by Category: Foodservice Value 2005-2010Table 116 Fast Food by Category: % Units/Outlets Growth 2005-2010Table 117 Fast Food by Category: % Transaction Growth 2005-2010Table 118 Fast Food by Category: % Foodservice Value Growth 2005-2010Table 119 Sales of Bakery Products Fast Food by Type 2007-2010Table 120 Global Brand Owner Shares of Chained Fast Food 2006-2010Table 121 Brand Shares of Chained Fast Food 2007-2010Table 122 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015Table 123 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015Table 124 Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015Table 125 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015Table 126 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015Table 127 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015Full-Service Restaurants in Ukraine - Category AnalysisHEADLINESTRENDSThe category most affected by the economic crisis saw almost no dynamics in 2010. Although therewere slight signs of recovery in the Ukrainian economy, consumers were not yet ready to return to full-service restaurants. Prices remained high if FSR in 2010, as that category of foodservice was unable tosave on the quality of food or service (the most valuable selling points). Therefore the number of FSRoutlets decreased in 2010: some went bankrupt, while others were rebranded into cheaper fast foodformats. For example, Svitova Karta Holding Co opened mid-price fast food establishments instead ofelite restaurant Dolche. Chained FSR leader Kozyrna Karta Merezha TOV opened more moderately-priced outlet Leto-cafe instead of upper-price Pelmennitsa.
  9. 9. COMPETITIVE LANDSCAPEHistorical leader in chained FSR, Kozyrna Karta Merezha TOV, with its brands Auto-Grill Myslyvets andKozachok, led current value sales with a 73% value share in 2010. The company owns different types ofrestaurants, ranging from low-cost establishments to elite outlets. Auto-Grill Myslyvets was the largestchained FSR player in Ukraine in 2010. It appealed to consumers due to its years of successful activityin Ukraine and high brand recognition, providing good service, a varied menu including grilled courses,and extended working hours.PROSPECTSIt is expected that over the forecast period full-service restaurants overall will see a betterperformance as the economic situation recovers and consumers’ disposable incomes reach pre-crisislevels. The category is expected to post a constant value CAGR of almost -2%. A negative influence willbe exerted from independent outlets, especially newly opened establishments. The main reasons forthis are high investments and long payback time, as well as tough competition with well-knownrestaurants benefitting from good credit.CATEGORY DATATable 128 Full-Service Restaurants by Category: Units/Outlets 2005-2010Table 129 Full-Service Restaurants by Category: Number of Transactions 2005-2010Table 130 Full-Service Restaurants by Category: Foodservice Value 2005-2010Table 131 Full-Service Restaurants by Category: % Units/Outlets Growth 2005-2010Table 132 Full-Service Restaurants by Category: % Transaction Growth 2005-2010Table 133 Full-Service Restaurants by Category: % Foodservice Value Growth 2005-2010Table 134 Global Brand Owner Shares of Chained Full-Service Restaurants 2006-2010Table 135 Brand Shares of Chained Full-Service Restaurants 2007-2010Table 136 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2010-2015Table 137 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2010-2015Table 138 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2010-2015Table 139 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2010-2015Table 140 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2010-2015Table 141 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2010-2015Self-Service Cafeterias in Ukraine - Category AnalysisHEADLINESTRENDSSelf-service cafeterias was the main format of CFS in former Soviet Union countries, including Ukraine.Afterwards the number of outlets strongly decreased, transforming into cafés, restaurants and othertype of consumer foodservice establishment. Over the review period there was also a decline of thenumber of outlets, determined by the unpopularity of the format and the economic downturn. Themain consumers of self-service cafeterias are those on tighter budgets, such as low-income employeesand students, looking for cheap lunch alternatives. Therefore, self-service cafeterias was the categorymost affected by the crisis, as consumers switched to homemade food.COMPETITIVE LANDSCAPEThe chained self-service cafeterias niche was represented by only one player – Puzata Khata TOV, with39 stores. 87 independent outlets were represented only by local operators.
  10. 10. PROSPECTSThe category is expected to see a slight decline in future due to the declining popularity ofindependent self-service cafeterias. Some will go bankrupt, others may transform into full-servicerestaurants, fast food establishments or chains (for example, Domashnya Kukhnya with its four outletsin 2010 can expand into a chain over the forecast period).CATEGORY DATATable 142 Self-Service Cafeterias: Units/Outlets 2005-2010Table 143 Self-Service Cafeterias: Number of Transactions 2005-2010Table 144 Self-Service Cafeterias: Foodservice Value 2005-2010Table 145 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010Table 146 Self-Service Cafeterias: % Transaction Growth 2005-2010Table 147 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010Table 148 Global Brand Owner Shares of Chained Self-Service Cafeterias 2006-2010Table 149 Brand Shares of Chained Self-Service Cafeterias 2007-2010Table 150 Forecast Sales in Self-Service Cafeterias: Units/Outlets 2010-2015Table 151 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2010-2015Table 152 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2010-2015Table 153 Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth 2010-2015Table 154 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2010-2015Table 155 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2010-2015Street Stalls/Kiosks in Ukraine - Category AnalysisHEADLINESTRENDSStreet stalls/kiosks was one of the most growing categories in 2010 and even overcame the success of2009. The most important factor contributing to such growth was high demand from consumers withstill low incomes. Among the other effects increasing popularity were easy and convenient conditionsof entry (low initial investments and well-established and supporting franchising services).COMPETITIVE LANDSCAPEFornetti-Ukraine TOV (a local representative of Hungarian Fornetti brand) led current value sales ofchained street stalls/kiosks in 2010 with its share of 47%. This was underpinned by a combination ofmoderate pricing with quite high standards of service for street stalls/kiosks. Khlibprom Concern VATwith Namynaiko followed the leader with a 17% value share. Third place belonged to the brand Chudo-Pich (Chudo-Pich TOV).PROSPECTSThe total number of street stalls/kiosks is expected to see a CAGR of -5% over the forecast period.Nevertheless, the trend towards the increase of chained outlets will remain strong. Independent streetstalls/kiosks will see a steep further decrease with a -9% CAGR, unable to compete with high qualitystandards and the strong branding of chains.CATEGORY DATATable 156 Street Stalls/Kiosks: Units/Outlets 2005-2010Table 157 Street Stalls/Kiosks: Number of Transactions 2005-2010Table 158 Street Stalls/Kiosks: Foodservice Value 2005-2010Table 159 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010
  11. 11. Table 160 Street Stalls/Kiosks: % Transaction Growth 2005-2010Table 161 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010Table 162 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2006-2010Table 163 Brand Shares of Chained Street Stalls/Kiosks 2007-2010Table 164 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015Table 165 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2010-2015Table 166 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015Table 167 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2010-2015Table 168 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2010-2015Table 169 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2010-2015Related Results:  Consumer Foodservice in Hungary  Consumer Foodservice in Turkey  Consumer Foodservice in Spain  Consumer Foodservice in Thailand  Consumer Foodservice in Slovakia  Consumer Foodservice in the United KingdomAbout Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depth marketresearch studies & analysis of over 5000 micro markets. We provide 24/7 online and offline support toour customers. Get in touch with us for your needs of market research reports.Follow us on Twitter: http://twitter.com/marketsreportsContact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog

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