Consumer Electronics Market in ChinaReport Details:Published:September 2012No. of Pages:Price: Single User License – US$19...
New technology and product innovations drive growthNew technology and product innovations contributed to the robust value ...
Healthy growth expected for the forecast periodKEY TRENDS AND DEVELOPMENTSRise of smartphone reshapes portable consumer el...
KEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 13 Skyworth Digital Holdings Co Ltd: Production Statistics 2011COMPETITIVE PO...
CATEGORY DATATable 12 Sales of Computers and Peripherals by Category: Volume 2006-2011Table 13 Sales of Computers and Peri...
Table 30 Forecast Sales of Home Audio and Cinema by Category: Volume 2011-2016Table 31 Forecast Sales of Home Audio and Ci...
Table 43 Forecast Sales of Imaging Devices by Category: % Volume Growth 2011-2016Table 44 Forecast Sales of Imaging Device...
published by the Ministry of Industry and Information Technology of China, the total number of 3Gusers in China reached 12...
20 players accounted for a volume share of only around 65% in 2011. Sales continued to be ledby Beijing Newman Ideal Digit...
incomes as well as falling unit prices will enable more residents in lower-tier cities and rural areasto replace analogue ...
players, to be in line with consumer preference.CATEGORY DATATable 93 Sales of Video Players by Category: Volume 2006-2011...
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Consumer Electronics Market in China

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Consumer Electronics Market in China

  1. 1. Consumer Electronics Market in ChinaReport Details:Published:September 2012No. of Pages:Price: Single User License – US$1900Discover the latest market trends and uncover sources of future market growth for the ConsumerElectronics industry in China with research from Euromonitors team of in-country analysts.The Consumer Electronics in China market research report includes:•Analysis of key supply-side and demand trends•Detailed segmentation of international and local products•Historic volumes and values, company and brand market shares•Five year forecasts of market trends and market growth•Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:•What is the market size of Consumer Electronics in China?•What is the fastest growing product category?•What consumer electronics segments are growing the fastest?•What are the major technology trends in new consumer electronics products?•How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?•How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?Why buy this report?•Gain competitive intelligence about market leaders•Track key industry trends, opportunities and threats•Inform your marketing, brand, strategy and market development, sales and supply functionsEXECUTIVE SUMMARYGrowth in retail sales of consumer electronics remains strongSpurred by rising disposable income levels among Chinese consumers, the urbanisation trend andtechnological innovations, China’s consumer electronics industry continued to enjoy strong valuegrowth, particularly in emerging products such as tablets and smartphones. With increasingdisposable incomes consumers demonstrated a greater propensity to purchase new electronics.On the other hand, manufacturers also frequently launched high-tech products in most segmentsto stimulate retail sales.
  2. 2. New technology and product innovations drive growthNew technology and product innovations contributed to the robust value growth of consumerelectronics in 2011. Led by the overwhelming popularity of Apple’s iPad as well as other tabletproducts, tablets and other portable computers registered the strongest growth in 2011. Moreover,smartphones continued to attract consumer interest, benefiting from the replacement trend asconsumers shifted from feature phones to smartphones.Mobile phone subscriptions see robust growth in 2011In 2011 mobile phone subscription registered soaring growth in volume terms. This was largelyattributed to the increasing number of price-attractive mobile phone subscription plans offered byChina Telecom, China Unicom and China Mobile catering to all levels of consumer demand. Withoutlets widespread throughout the country, these service operators rapidly introduced their mobilephone subscriptions in both urban and rural areas.Positive impact of subsidy programme weakens in 2011With the Rural Household Appliance Subsidy Programme was withdrawn from Sichuan, Henanand Shandong provinces by the end of 2011, its stimulating impact weakened in 2011, negativelyaffecting the growth of computers and televisions. With this subsidy programme to be completelywithdrawn by the end of 2012, sales of computers and televisions are expected to witness afurther slowdown in growth.Internet retailing rapidly gains popularityElectronics and appliances specialist retailers continued to account for the majority of consumerelectronics sales at the end of the review period. However, Internet retailing of consumerelectronics, through dedicated e-commerce vendor and websites by bricks-and-mortar retailers,demonstrated robust growth in 2011 due to competitive pricing and convenience.Healthy growth expected for the forecast periodConsumer electronics are expected to record onging healthy volume growth during the forecastperiod, thanks to ongoing economic development, increasing disposable income level as well asincreasing demand for consumer electronics products. However, as a result of withdrawal ofsubsidy programme from the end of year 2012, it is likely to see a weakened volume growth rateover the forecast period, in comparison with the review period.Get your copy of this report @http://www.reportsnreports.com/reports/190952-consumer-electronics-market-in-china.htmlMajor points covered in Table of Contents of this report includeTable of ContentsConsumer Electronics in China - Industry OverviewEXECUTIVE SUMMARYGrowth in retail sales of consumer electronics remains strongNew technology and product innovations drive growthMobile phone subscriptions see robust growth in 2011Positive impact of subsidy programme weakens in 2011Internet retailing rapidly gains popularity
  3. 3. Healthy growth expected for the forecast periodKEY TRENDS AND DEVELOPMENTSRise of smartphone reshapes portable consumer electronicsExpiration of rural subsidy programmeStrong growth in value sales of consumer electronics continuesIntensified competition for electronics and appliance specialist retailersSummary 1 Leading Specialist Retailers 2011MARKET DATATable 1 Sales of Consumer Electronics by Category: Volume 2006-2011Table 2 Sales of Consumer Electronics by Category: Value 2006-2011Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011Table 4 Sales of Consumer Electronics by Category: % Value Growth 2006-2011Table 5 Consumer Electronics Company Shares 2007-2011Table 6 Consumer Electronics Brand Shares 2008-2011Table 7 Sales of Consumer Electronics by Distribution Format 2006-2011Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016Table 9 Forecast Sales of Consumer Electronics by Category: Value 2011-2016Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016SOURCESSummary 2 Research SourcesConsumer Electronics in China - Company ProfilesGOME Electrical Appliances Holding Ltd in Consumer Electronics (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 1 GOME Electrical Appliances Holding Ltd: GOME in BeijingINTERNET STRATEGYPRIVATE LABELSummary 5 GOME Electrical Appliances Holding Ltd: Private Label PortfolioCOMPETITIVE POSITIONINGSummary 6 GOME Electrical Appliances Holding Ltd: Competitive Position 2011Lenovo (China) Ltd in Consumer Electronics (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 9 Lenovo (China) Ltd: Production Statistics 2011COMPETITIVE POSITIONINGSummary 10 Lenovo (China) Ltd: Competitive Position 2011Skyworth Digital Holdings Co Ltd in Consumer Electronics (China)STRATEGIC DIRECTION
  4. 4. KEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 13 Skyworth Digital Holdings Co Ltd: Production Statistics 2011COMPETITIVE POSITIONINGSummary 14 Skyworth Digital Holdings Co Ltd: Competitive Position 2011Suning Appliance Co Ltd in Consumer Electronics (China)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 2 Suning Appliance Co Ltd: Suning in ShanghaiINTERNET STRATEGYPRIVATE LABELCOMPETITIVE POSITIONINGSummary 17 Suning Appliance Co Ltd: Competitive Position 2011Computers and Peripherals in China - Category AnalysisHEADLINESTRENDSAlthough experiencing a slight decelerating trend in growth compared with 2010, computers inChina continued to enjoy a dynamic performance with volume growth of 17% in 2011. This wasprimarily underpinned by continuous demand from both the retail and business segments.Moreover, under the rural household appliance subsidy programme launched in 2009,manufacturers successfully spread their distribution channels through lower-tier cities and ruralareas, triggering consumer demand for computers. However, its stimulus impact on computersfaded over the review period, as reflected in slightly slower volume growth in 2011 compared with2010. This was largely due to the rural household appliance subsidy programme first beingwithdrawn from Sichuan, Henan and Shandong provinces, and the city of Qingdao, as planned inDecember 2011.COMPETITIVE LANDSCAPEIn 2011 foreign brands led volume sales in computers as they accounted for four of the top fiveplayers. However, none was able to shake the dominant position of Lenovo (China) Ltd. Over thereview period Lenovo further reinforced its reign over computers in China by increasing its retailvolume share to 28% in 2011 from 26% in 2010, widening the gap between the second-largestplayer, Dell (China) Co Ltd, which held only a 10% retail volume share in 2011. Lenovo’s successwas linked to its well-established brand image among most Chinese consumers as well as itscontinuous concentration on extending distribution.PROSPECTSThe computers environment, including both retail and business sales, is expected to post avolume CAGR of 6% over the forecast period to reach 101 million units in 2016. This performanceis likely to be driven by increasing disposable incomes among Chinese consumers, an on-goinghealthy commercial environment in China as well as product innovations such as tablets over theforecast period.
  5. 5. CATEGORY DATATable 12 Sales of Computers and Peripherals by Category: Volume 2006-2011Table 13 Sales of Computers and Peripherals by Category: Value 2006-2011Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2006-2011Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2006-2011Table 16 Computers and Peripherals Company Shares 2007-2011Table 17 Computers and Peripherals Brand Shares 2008-2011Table 18 Sales of Computers and Peripherals by Distribution Format 2006-2011Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2011-2016Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2011-2016Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2011-2016Home Audio and Cinema in China - Category AnalysisHEADLINESTRENDSHome audio and cinema products saw a still weak performance in 2011. In terms of productperception, Chinese consumers continued to regard home audio and cinema products as lessessential compared with items such as televisions. Therefore, manufacturers were less motivatedto invest in product innovation in the home audio and cinema environment. A relatively smallconsumer base as well as a lack of appealing new products all contributed to the poor retailperformance of home audio and cinema products in 2011.COMPETITIVE LANDSCAPEThe top five players, Philips, CAV, Samsung, Panasonic and LG, continued to lead retail volumesales of home audio and cinema market in 2011. Of these top five players four weremultinationals, with CAV the only domestic player ranking among the top five in 2011. LGsurpassed Panasonic to rank fourth in 2011, while the latter lost one percentage point in volumeshare due to a lack of new product developments.PROSPECTSThe home audio and cinema category is expected to register a lower single-digit retail volumeCAGR of 2% over the forecast period. Compared with products such as televisions, home audioand cinema products are perceived more as luxuries rather than basic necessities, thus theconsumer base tends to be more limited, particularly to those higher-income households keen onsound quality.CATEGORY DATATable 23 Sales of Home Audio and Cinema by Category: Volume 2006-2011Table 24 Sales of Home Audio and Cinema by Category: Value 2006-2011Table 25 Sales of Home Audio and Cinema by Category: % Volume Growth 2006-2011Table 26 Sales of Home Audio and Cinema by Category: % Value Growth 2006-2011Table 27 Home Audio and Cinema Company Shares 2007-2011Table 28 Home Audio and Cinema Brand Shares 2008-2011Table 29 Sales of Home Audio and Cinema by Distribution Format 2006-2011
  6. 6. Table 30 Forecast Sales of Home Audio and Cinema by Category: Volume 2011-2016Table 31 Forecast Sales of Home Audio and Cinema by Category: Value 2011-2016Table 32 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2011-2016Table 33 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2011-2016Imaging Devices in China - Category AnalysisHEADLINESTRENDSAffected by the Tohuku earthquake and tsunami, most Japan-based players were forced to shutdown for several months in 2011. As a result sales of cameras and camcorders in China sufferedheavily, with volume declines of 1% and 12% respectively over 2010-2011. According to a tradesource, the Tohuku earthquake and tsunami hit high-end products most severely, such as digitalsingle lens reflex (DSLR) cameras, as high-end products sold in China are mostly manufactured inJapan rather than China. However, despite the volume decline the average unit price of camerasincreased to RMB1, 974 in 2011. This was partly due to a shortage of supply. Moreover, theincreasing popularity of DSLR cameras among Chinese consumers strongly underpinned growthin the average price.COMPETITIVE LANDSCAPELeaving local players with very limited space, international companies, especially Japan-basedbrands, continued to lead sales of imaging devices in China in 2011. With dominant positions inboth DSLR and point-and-shoot cameras, Canon (China) Inc continued to lead sales in 2011 witha volume share increasing from 26% in 2010 to 27% in 2011. Canon was followed by Sony(China) Ltd, Samsung China Electronics Co Ltd and Nikon (China) Increase, with volume sharesof 18%, 15% and 7% respectively.PROSPECTSFacilitated by improving disposable incomes and increasing demand for travel, both domesticallyand abroad, the cameras category is expected to see steady growth in coming years with a retailvolume CAGR of 8% over the forecast period. As the current household penetration of cameras intier-one and tier-two cities is nearly saturated, sales in these areas will basically be driven byincreased demand for higher quality models such as DSLR and mirrorless interchangeablecameras. Meanwhile, increasing first-time purchase demand in low-tier cities and rural areas isexpected be the key factor driving future growth, where the penetration of cameras iscomparatively low.CATEGORY DATATable 34 Sales of Imaging Devices by Category: Volume 2006-2011Table 35 Sales of Imaging Devices by Category: Value 2006-2011Table 36 Sales of Imaging Devices by Category: % Volume Growth 2006-2011Table 37 Sales of Imaging Devices by Category: % Value Growth 2006-2011Table 38 Imaging Devices Company Shares 2007-2011Table 39 Imaging Devices Brand Shares 2008-2011Table 40 Sales of Imaging Devices by Distribution Format 2006-2011Table 41 Forecast Sales of Imaging Devices by Category: Volume 2011-2016Table 42 Forecast Sales of Imaging Devices by Category: Value 2011-2016
  7. 7. Table 43 Forecast Sales of Imaging Devices by Category: % Volume Growth 2011-2016Table 44 Forecast Sales of Imaging Devices by Category: % Value Growth 2011-2016In-Car Entertainment in China - Category AnalysisHEADLINESTRENDSIn-car entertainment witnessed on-going dynamic volume growth in 2011, mainly due tocontinuous healthy growth of car sales as well as increased after-sales instalment of products bycar owners. The immature pre-install segment left great opportunities for aftermarket in-carentertainment players. Meanwhile, consumers’ growing desire for a better entertainmentexperience also contributed to the increasing number of middle-class car owners’ purchasing high-quality in-car entertainment products to be installed after a car purchase.COMPETITIVE LANDSCAPECoagent Electronic S&T Co Ltd, founded in 1998, continued to lead in-car entertainment sales in2011 with a volume share of 9%. The company demonstrated a great advantage in the in-dashmedia players category, boasting a full product portfolio covering mostly Japanese cars such asToyota. It mainly focused on the premium segment under its flagship brand of Caska. However, in2009, the company also launched a new brand, Kognd, to compete in the mass segment. Throughdifferent positioning the company was able to win a wider consumer group at both the premiumand mass ends of in-car entertainment.PROSPECTSVolume sales of in-car entertainment products are expected to see a volume CAGR of 11% overthe forecast period. Due to a comparatively lower sales base as well as on-going price cuts, in-carnavigation is likely to outperform other categories over the forecast period with a volume CAGR of13%.CATEGORY DATATable 45 Sales of In-Car Entertainment by Category: Volume 2006-2011Table 46 Sales of In-Car Entertainment by Category: Value 2006-2011Table 47 Sales of In-Car Entertainment by Category: % Volume Growth 2006-2011Table 48 Sales of In-Car Entertainment by Category: % Value Growth 2006-2011Table 49 In-Car Entertainment Company Shares 2007-2011Table 50 In-Car Entertainment Brand Shares 2008-2011Table 51 Sales of In-Car Entertainment by Distribution Format 2006-2011Table 52 Forecast Sales of In-Car Entertainment by Category: Volume 2011-2016Table 53 Forecast Sales of In-Car Entertainment by Category: Value 2011-2016Table 54 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2011-2016Table 55 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2011-2016Mobile Phones in China - Category AnalysisHEADLINESTRENDSDriven by rapid migration from GSM service to third-generation (3G) networks, with an increasingnumber of mobile subscriptions and rising demand for smartphones, mobile phones saw robustvolume and value increases of 13% and 31% respectively in 2011. According to statistics
  8. 8. published by the Ministry of Industry and Information Technology of China, the total number of 3Gusers in China reached 128 million by the end of 2011, increasing by 80 million compared with2010. In addition, the penetration rate of 3G users hit 13% among 976 million mobile phone usersin 2011.COMPETITIVE LANDSCAPEIn China Nokia continued to lead sales of feature phones and smartphones with volume shares of27% and 17% respectively in 2011. This was largely attributed to its huge existing consumer base,good quality reputation and affordable pricing. However, Nokia’s operating systems, Symbian andMeego, were considered dated when compared with Android and iOS, both in terms of the numberof downloadable apps and user experience. Moreover, Nokia also had a disadvantage in terms oftechnological innovation, as the company did not launch any more advanced dual core models bythe end of 2011, while competitors such as Samsung, HTC, Motorola and Apple all had dual coreproducts widely sold in China. Therefore, Nokia witnessed a notable volume share loss over 2010-2011, especially in smartphones, where its volume share decreased by a significant 32percentage points over 2010-2011.PROSPECTSVolume and constant value sales of mobile phones are expected to witness CAGRs of 7% and12% respectively over the forecast period, reaching 344 million units and RMB422 billion by end-2016. This performance will be stimulated by technological innovation and increasing consumerexpectations for fast, multifunctional, network-connective and aesthetic models.CATEGORY DATATable 56 Sales of Mobile Phones: Volume 2006-2011Table 57 Sales of Mobile Phones: Value 2006-2011Table 58 Sales of Mobile Phones: % Volume Growth 2006-2011Table 59 Sales of Mobile Phones: % Value Growth 2006-2011Table 60 Mobile Phones Company Shares 2007-2011Table 61 Mobile Phones Brand Shares 2008-2011Table 62 Sales of Mobile Phones by Distribution Format 2006-2011Table 63 Forecast Sales of Mobile Phones: Volume 2011-2016Table 64 Forecast Sales of Mobile Phones: Value 2011-2016Table 65 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016Table 66 Forecast Sales of Mobile Phones: % Value Growth 2011-2016Portable Players in China - Category AnalysisHEADLINESTRENDSIn 2011 portable players category continues to be reshaped by rapid pace of technologicalchange, with growth of e-readers and portable multimedia players buffering declines in all othercategories. Improving technology in smartphones and tablets, which now feature comparablefunctions, in addition to wireless Internet access and mobile gaming, has created new competitionfor portable players.COMPETITIVE LANDSCAPEThe portable players category in China was fragmented at the end of the review period, as the top
  9. 9. 20 players accounted for a volume share of only around 65% in 2011. Sales continued to be ledby Beijing Newman Ideal Digital Technology Co Ltd. Newman held a volume share of 11% despitea 17% decline in actual volume sales due to changing consumer interests and product mix.PROSPECTSThe continuous volume decline seen over the review period serves as a warning of the rapiddecline of portable media players in China. Retail volume and constant value sales of portableplayers are expected to see CAGRs of -7% and -9% respectively over the forecast period, in theface of intensified competition from smartphones and tablets, which bring more advancedfunctions and faster processor speeds.CATEGORY DATATable 67 Sales of Portable Players by Category: Volume 2006-2011Table 68 Sales of Portable Players by Category: Value 2006-2011Table 69 Sales of Portable Players by Category: % Volume Growth 2006-2011Table 70 Sales of Portable Players by Category: % Value Growth 2006-2011Table 71 Portable Players Company Shares 2007-2011Table 72 Portable Players Brand Shares 2008-2011Table 73 Sales of Portable Players by Distribution Format 2006-2011Table 74 Forecast Sales of Portable Players by Category: Volume 2011-2016Table 75 Forecast Sales of Portable Players by Category: Value 2011-2016Table 76 Forecast Sales of Portable Players by Category: % Volume Growth 2011-2016Table 77 Forecast Sales of Portable Players by Category: % Value Growth 2011-2016Televisions and Projectors in China - Category AnalysisHEADLINESTRENDSIn 2011 the rural subsidy programme ended in phase one locations, which included the provincesof Shandong, Henan and Sichuan, and the city of Qingdao. Televisions, which used to be one ofthe key categories benefiting from the government subsidy with a 13% refund to rural consumerspurchasing televisions, witnessed slower retail volume growth in 2011 compared with 2010.COMPETITIVE LANDSCAPESkyworth was the number one player in overall televisions and projectors at the end of the reviewperiod, holding an 18% retail volume share in 2011. The company has been striving for its leadingposition in televisions through advanced technological innovation and a quick response toconsumer demands. Over the review period the company was able to retain a healthy inventorylevel, successfully upgrading its product mix from CCFL to LED backlight for LCD TVs and alsoincreasing the percentage of 3D and smart TVs as a proportion of overall television sales. A keyinnovation in 2011 was cloud 3D TV, with the Android operating system incorporated, to performas smart TV for Chinese households. All of these factors contributed to the key success ofSkyworth in television sales in 2011.PROSPECTSThe leading TV manufacturers will continue to explore opportunities in lower-tier cities and ruralareas, as the penetration of digital TVs in first-tier cities such as Shanghai and Beijing iscomparatively high following robust growth. Improving living standards and increasing disposable
  10. 10. incomes as well as falling unit prices will enable more residents in lower-tier cities and rural areasto replace analogue TVs with digital TVs, especially as these products become more affordable.As such, digital TVs will continue to see a healthy retail volume CAGR of 10%, while analogueTVs are likely to see a weakening performance over the forecast period.CATEGORY DATATable 78 Sales of Televisions and Projectors by Category: Volume 2006-2011Table 79 Sales of Televisions and Projectors by Category: Value 2006-2011Table 80 Sales of Televisions and Projectors by Category: % Volume Growth 2006-2011Table 81 Sales of Televisions and Projectors by Category: % Value Growth 2006-2011Table 82 Sales of LCD TVs by Type 2009-2011Table 83 Sales of Plasma TVs by Type 2009-2011Table 84 Televisions and Projectors Company Shares 2007-2011Table 85 Televisions and Projectors Brand Shares 2008-2011Table 86 Sales of Televisions and Projectors by Distribution Format 2006-2011Table 87 Forecast Sales of LCD TVs by Type 2011-2016Table 88 Forecast Sales of Plasma TVs by Type 2011-2016Table 89 Forecast Sales of Televisions and Projectors by Category: Volume 2011-2016Table 90 Forecast Sales of Televisions and Projectors by Category: Value 2011-2016Table 91 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2011-2016Table 92 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2011-2016Video Players in China - Category AnalysisHEADLINESTRENDSDVD players and video recorders continued to decline over 2010-2011, with the latter almostdiminished in 2011. The robust growth of Internet enabled TVs, portable computers andsmartphones had a great negative impact on sales of DVD players, as an increasing number ofconsumers switched to those more convenient and multifunctional products from single-functionDVD players. Moreover, within the video players category there was also a trend of switching fromDVD players to BD players. For example, Wanlida Group Co Ltd actually made greater efforts toprovide BD players, instead of its traditional product of DVD players in order to catch up withmarket dynamics. This in turn led to a sharp sales decline of DVD players in 2011.COMPETITIVE LANDSCAPEWanlida Group Co Ltd retained its number one position in video players, with a share of 23% involume terms in 2011. The company made great efforts in terms of innovation in video players anddeveloped a wider product portfolio covering computers, television as well as mobile phones,although video players remained its core business. Value-for-money products as well as goodbrand reputation also contributed to its sustainable growth in 2011.PROSPECTSOver the forecast period, video players will continue its declining trend, mainly due to the sharpdecrease of DVD players. During the review period, the fast development of BD players actuallyexerted negative impact on DVD players sales, as increasing number of consumers have shiftedfrom DVD players to BD players. As a result, DVD players’ manufacturers started to produce BD
  11. 11. players, to be in line with consumer preference.CATEGORY DATATable 93 Sales of Video Players by Category: Volume 2006-2011Table 94 Sales of Video Players by Category: Value 2006-2011Table 95 Sales of Video Players by Category: % Volume Growth 2006-2011Table 96 Sales of Video Players by Category: % Value Growth 2006-2011Table 97 Video Players Company Shares 2007-2011Table 98 Video Players Brand Shares 2008-2011Table 99 Sales of Video Players by Distribution Format 2006-2011Table 100 Forecast Sales of Video Players by Category: Volume 2011-2016Table 101 Forecast Sales of Video Players by Category: Value 2011-2016Table 102 Forecast Sales of Video Players by Category: % Volume Growth 2011-2016Table 103 Forecast Sales of Video Players by Category: % Value Growth 2011-2016Contact: sales@reportsandreports.com for more information.

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