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Columbia Beer Market Insights 2012


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Columbia Beer Market Insights 2012

  1. 1. Columbia Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 55Price: Single User License – US$2672Product SynopsisA detailed market research report on the Columbia beer industry. Researched and published byCanadean..Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Columbia beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?2011 was one of the best years for the Colombian economy with remarkable growth and higherlevels of foreign investments, making Colombia one of the most attractive countries in the region.The increase in consumer confidence and the higher levels of purchasing power resulted in ahigher expenditure overall.What are the key drivers behind recent market changes?A key and somewhat surprising factor that favoured the consumption of beer was the FIFA Under-20 Football World Cup, which took place in Colombia in mid-2011. This event generated asignificant peak in sales, indeed the volumes were similar to the peak sales of beer usuallyobserved in December.What makes this report unique and essential to read?The Columbia Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.
  2. 2. Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Columbia Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,including beer consumption by price segment/distribution channel and selected consumer beerprices are also included.Key Market IssuesThe leading brewer did not increase the prices for most of its products in order to encouragedemand by attracting consumers via affordable prices.Colombia hosted the FIFA Under-20 Football World Cup in mid-2011. This event generated asignificant volume of beer sales, similar to the peak seen in December.The good state of the economy resulted in higher levels of expenditure and consumer confidence.Artisanal beer showed a higher growth than expected as beer consumers are becoming moredemanding and opting for new experiences and flavours. New brands are consolidating in themarket. The artisanal brewers have developed quickly and have not only succeeded in reachingthe supermarket and hypermarket shelves, but they have also expanded rapidly by reaching newpoints of sale and distributing into new geographical areas.The largest brewer introduced new brands in late 2010 and 2011. A special edition was so wellreceived that it became part of the brewers regular portfolio. These brands have been introducedin order to generate a beer culture in the country, and also to offer new products and varieties.Key HighlightsThe premium and superpremium segments achieved the highest growth rates. One of the maindrivers behind the growth was the higher consumption of imported beers. Also the artisanal beersegment is generating significant incremental volume sales for the superpremium segment.
  3. 3. 2012 is expected to be very positive for the beer industry, not only are the macroeconomics of thecountry favouring the demand for beer, but also the leading companies are expected to encourageconsumption by offering new products.During 2011, the sales of imported beer grew significantly. This segment has been favoured by theincreasing number of bars and pubs which offer a wide range of imported brands. Also the widerand improved availability of imported beer not only in off-premise but also in on-premise channelshas favoured its consumption.During 2011, mid-alcohol content beers, mainly 4.5% Abv, continued to absorb most of the sales.Strong beers had a negligible presence, only some imported brands and some artisanal brewersoffer stronger beers, but sales are slowly growing. Light beers showed a good performance.During 2011, SABMiller was the undisputed market leader with over 99% of the market. Thismeans that the beer industry in Colombia is a monopoly. This situation is not expected to changein the short term, however, small brewers are gaining ground, particularly in the superpremiumsegment.Get your copy of this report @ points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key Facts
  4. 4. Market SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Brand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012F
  5. 5. Beer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012F2 Section 3 - Market UpdateBeer Service/Jun-12Beer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesSABMILLERBavaria SA Brand Volumes, 2007-2011BOGOTA BEER COMPANYDICERMEXContact: for more information.