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Chile Beer Market Insights 2012


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Chile Beer Market Insights 2012

  1. 1. Chile Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 48Price: Single User License – US$2672Product SynopsisA detailed market research report on the Chile beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Chile beer industry, published byCanadean. The report covers the total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Although strongly dependant on copper prices, Chile has managed to develop a strong financialand service sector, along with the strong government institutions that safeguard them. Importscontinue to thrive after an important growth in 2010, due to the earthquake that shook Chile inFebruary of that year, impacting local production capacity.What are the key drivers behind recent market changes?There is a growing tendency in Chile for the consumer to become more sophisticated, searchingfor a distinct flavour. Thanks to widespread commercial agreements that the country has signed,consumer goods find it easy to enter the Chilean market due to the light-touch commercialregulations put in place by the Chilean government.What makes this report unique and essential to read?The Chile Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.
  2. 2. Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Chile Beer industry. Data includes volumes from 2007 to 2011, plusforecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of the industry structure, reports on company volumes andcontains brewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesThe category experienced a very good year in 2011 and managed to grow by more than 4%,fuelled by positive economic development in Chile.CCU continues to be the clear leader in the category, accounting for more than 80% of the totalconsumption with its core brands Cristal and Escudo.The Chilean beer market is heavily focused on lager, a characteristic not expected to change anytime soon. This can be partly attributed to the two main breweries, CCU and Cervecería Chile,flooding the market with lager due to their superiority in terms of distribution.Specialty and low-alcohol beers have a niche status in Chile, representing negligible volume andfuelled principally by imported products.Consumers have become more demanding in terms of quality, which influenced the positioning ofinternational and local brands that possess a more complex taste; these products are now aimedat educated consumers.Key HighlightsImports continue to thrive after an important growth in 2010, due to the earthquake that shookChile in February of that year, impacting local production capacity.
  3. 3. Beer imports continue to grow and are not expected to stop.Premium and Superpremium brands continue to grow year after year, which can be explained bythe continuous sophistication of local consumers.For the upcoming year Canadean expects the category to grow by an estimated 5%.Premium and superpremium beers such as Heineken and Corona will continue to outgrow themarket, benefiting from the good economic performance that the country is currently seeing.Get your copy of this report @ points covered in Table of Contents of this report includeExecutive SummaryMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv. 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlook
  4. 4. Imports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2007-2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012F
  5. 5. Beer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesCOMPANIA CERVECERIAS UNIDAS S.A. (CCU)CCU Brand Volumes, 2007-2011CERVECERIA CHILE SACerveceria Chile Brand Volumes, 2007-2011Smaller BrewersCOMPANIA CERVECERA KUNSTMANN SAContact: for more information.