Brazil Beer Market Insights 2012


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Brazil Beer Market Insights 2012

  1. 1. Brazil Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 79Price: Single User License – US$2672Product SynopsisA detailed market research report on the Brazil beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Brazil beer industry, published byCanadean. The report covers the total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Strategy is the word defining the current state of the Brazilian beer market, especially due toAmBev, which is now focusing on revenue increase after reaching its market share limit. Over thepast three years the company has been raising its prices, testing elasticity and receiving goodacceptance. Despite GDP levels falling below expectations and several economic implications, theBrazilian beer market continued in its growth path, increasing by just over 3%. The market wasfuelled by several investments made by big players, added to by the acquisition of Schincariol byKirin Group in the second half of the year.What are the key drivers behind recent market changes?As more and more Brazilians enter the labour market, on-premise channels are gainingimportance and becoming highly strategic. As AmBev moved towards the premium segment,some gaps were left in the market, giving space to brands such as Itaipava, Kaiser and somerenewed discount brands. These brands were given the chance to reposition themselves, thoughthis did not involve growth of volumes since AmBev kept its share almost stable.What makes this report unique and essential to read?The Brazil Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brand
  2. 2. upwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Brazil Beer industry. Data includes volumes from 2007 to 2011, plusforecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium,superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of the industry structure, reports on company volumes andcontains brewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesSmall/regional companies, especially price driven brands, already started to withdraw from themarket due to lack of capital, professional management and even lacking being adapted into themarket.In addition to the increase in purchasing power among low income consumers, over the past fewyears a search for more sophisticated beers has occurred among the high income consumers.A migration from Brazilian cachaça (Brazilian rum) has occurred, especially based on investmentsmade by companies in distribution, advertising and also from purchase power improvements.During 2011, several efforts from AmBev were made to improve distribution and diminish thirdparties (and consumer prices), especially in the north and northeast regions.Also, one of the biggest retailers in Brazil, CBD (Pão de Açucar), improved their beer portfolio,including several premium and superpremium imported beers. This was soon followed by otherspecialty retailers, who although not as big are still important channels.Key HighlightsA migration from Brazilian cachaça (Brazilian rum) has occurred, especially based on investments
  3. 3. made by companies in distribution, advertising and also from purchase power improvements. It isexpected that another multinational company will enter the Brazilian market in 2012, causing somechange to the segmentation of the market.Beer specialties franchises have been launched, improving superpremium presence in off-premisechannels (kiosks) and also beer clubs, with monthly premium and superpremium beer tasting.Imports gained importance, supported by beer specialty franchises and improving distribution fromtrade companies. With several investments made by metal can producers, it is expected that thispack material will reach 40% share in the next five years without suffering shortage of packs,which has occurred in the past years.Some of the players and brands known as discount beers have been redesigned and repositioned,intending to fulfill gaps left by investments made to premium and superpremium beers. Thesebrands have gained share.The dramatic decline in the volume of Others reflects the impact of the SICOBE measures, theretreat from illegal players and also, the impact on legal discount beers.Get your copy of this report @ points covered in Table of Contents of this report includeExecutive SummaryMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key Facts
  4. 4. Market SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2007-2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012F
  5. 5. Consumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesAMBEVAmbev Brand Volumes, 2007-2011CERVEJARIA PETRÓPOLISCervejaria Petropolis Brand Volumes, 2007-2011FEMSAFemsa Brand Volumes, 2007-2011SCHINCARIOLSchincariol Brand Volumes, 2007-2011Smaller BrewersCERVEJARIA COLORADOCERVEJA DUFFCERVEJARIA PARAENSECERVEJARIA PREMIUMCOMPANHIA NACIONAL DE CERVEJAS NOBRESINABContact: for more information.