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Belgium Cider Market Insights 2012


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Belgium Cider Market Insights 2012

  1. 1. Belgium Cider Market Insights 2012Report Details:Published:September 2012No. of Pages: 32Price: Single User License – US$1650Product SynopsisComprising of textual analysis and data tables, this in-depth and exclusive country report fromCanadean provides a comprehensive view of the cider industry structure including analysis andprofiles on trade mark owners and local operators. Brand volumes and market share are given byprice segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes areprovided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products areidentified. All supported by market commentary.Introduction and LandscapeWhy was the report written?The 2012 Belgium Cider Market Insights report is a high level market research report on theBelgium cider industry. Published by Canadean, this report provides an excellent way of gainingan in-depth understanding of the dynamics and structure of the market. The report covers totalmarket (on- and off-premise) and includes valuable insight and analysis on cider market trends,brands, brewers, packaging, distribution channels, market valuation and pricing.What is the current market landscape and what is changing?The category remains heavily under pressure with a drop being recorded in 2011. The variety ofproducts in the cider market has increased over the last 30 years or so. Aromatic ciders wereintroduced in the eighties and the market received further benefit in the nineties with theintroduction of alcohol free options. However, the heydays have passed.What are the key drivers behind recent market changes?Most of the decline came as a result of delistings in the hard discounter segment of the market.Cider faces increasing competition from sparkling wines. Even champagne is now an affordablealternative: a 75cl bottle of champagne can currently be purchased through mainstream retail forless than €10. Cider is increasingly seen as an old-fashioned drink and declining annualconsumption has become the norm.
  2. 2. What makes this report unique and essential to read?The Belgium Cider Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the cider market. The report provides a muchmore granular and detailed data set than our competitors.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Belgium cider market.This report provides readers with in-depth data on market segmentation: mainstream, premium,super premium, discount; alcoholic strength; type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and selectedcompany profilesThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.Key Market IssuesCider faces increasing competition from sparkling wines. Even champagne is now an affordablealternative: a 75cl bottle of champagne can currently be purchased through mainstream retail forless than €10.Most of the categorys 2011 decline came as a result of delistings in the hard discounter segmentof the market.Cider is increasingly seen as an old-fashioned drink and declining annual consumption hasbecome the norm.The summer months are important as consumers find cider to offer suitable refreshment.Cider is most popular in the south of Belgium where proximity to France has influenced the localtastes of consumers.Key HighlightsStassen branded sales actually grew slightly.The category remains heavily under pressure with a decline being recorded in 2011.
  3. 3. Most cider consumed in Belgium is produced domestically. Imported volumes of cider retained fordomestic use (and not onward transit) are small.Stassen is the only significant player in branded cider.Imported/overseas ciders like Magners and Strongbow are mainly limited to Irish pubs. Somersbyis sold exclusively through Delhaize in retail. French ciders (eg Compte de Belval, Duche deLongville, Duc de Normande) are primarily available in retail but mainly in the south of Belgium.Get your copy of this report @ points covered in Table of Contents of this report includeSection 1 Market UpdateKEY FACTS- Market Size- Growth- Market Value- Distribution 2011MARKET COMMENTARY- Current and Emerging Trends- Outlook- Imports and Exports- SegmentationBRANDS- Top 10 Cider Brands - Volume, 2009-2011- Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011- Brand Analysis- Private Label/Private Label Producers- New Products ActivitySection 2 Brewer ProfilesBREWER PROFILES- CARLSBERG IMPORTERS SA- Carlsberg Group Brand Volumes, 2007-2011- NV KONINGS- Konings Belgium Brand Volumes, 2007-2011- RUWET- STASSEN SA- Stassen SA Brand Volumes, 2007-2011MethodologyBeer and Cider Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossary
  4. 4. MapLEGISLATION AND TAXATION TABLES- Table 1.2.1 - Taxation Base- Table 1.2.3 - Legal Controls on CiderPRICING TABLES- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012DATA TABLES- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F- Commercial Beverage Consumption - Million Liters, 2001-2012F- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F- Consumption of FABs and Cider, 2001-2012F- Cider Market Valuation (Local Currency), 2010-2012F- Cider Consumption by Local Definition, 2008-2012F.- Cider Consumption by Standard Price Segmentation, 2008-2012F- Cider Consumption by Alcoholic Strength, 2008-2012F- Cider Consumption by Type, 2008-2012F- Cider Consumption by Geographic Scope, 2008-2012F- Cider All Trademarks, 2007-2011- Cider Brands by Local Definition, 2007-2011- Cider Brands by Standard Price Segment, 2007-2011- Cider Brands by Alcoholic Strength, 2007-2011- Cider Brands by Type, 2007-2011- Cider Imported Brands by Origin, 2007-2011- Cider Private Label Brands, 2007-2011- Cider Trademark Owners, 2007-2011- Cider Local Operators, 2007-2011- Cider Leading Brewers/Importers, 2007-2011- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE- Market Structure- Cider Producers/ImportersPACKAGING- Chart - Consumption by Pack Material/Type, 2011- Packaging TrendsCHANNEL ANALYSIS- Chart - Distribution by Channel, 2011- Chart - Consumption by Price Segment, 2011- Market Valuation and Pricing- Cider Market Valuation (Local Currency), 2010-2012F- Distribution Trends
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