Beauty and Personal Care in the Czech Republic

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Beauty and Personal Care in the Czech Republic

  1. 1. Beauty and Personal Care in the Czech RepublicReport Details:Published:August 2012No. of Pages:Price: Single User License – US$2400Discover the latest market trends and uncover sources of future market growth for the Beauty andPersonal Care industry in Czech Republic with research from Euromonitors team of in-countryanalysts.The Beauty and Personal Care in Czech Republic market research report includes:•Analysis of key supply-side and demand trends•Detailed segmentation of international and local products•Historic volumes and values, company and brand market shares•Five year forecasts of market trends and market growth•Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:•What is the market size of Beauty and Personal Care in Czech Republic?•What are the major brands in Czech Republic?•How are sales of mass versus premium beauty products evolving?•What are the key shifts in retail channel distribution?Why buy this report?•Gain competitive intelligence about market leaders•Track key industry trends, opportunities and threats•Inform your marketing, brand, strategy and market development, sales and supply functionsEXECUTIVE SUMMARYSales of beauty and personal care recover partially in 2011Sales of beauty and personal care registered slight recovery and showed moderate growth incurrent value terms in 2011. Its performance was better compared to development in 2009 and2010 where retail value sales of beauty and personal care decreased due to lower consumerspending. The sales growth in 2011 stemmed mainly from the first half of the year, when ongoingrecovery of the Czech economy supported sales of beauty and personal care. Nevertheless, asthe economic situation got worse again in the second part of the year, consumers returned to athrifty attitude to their spending towards the end of 2011.Price and quality remain as the main factorsDue to the worsened economic situation and lower disposable incomes, consumers became moreprice sensitive at the end of the review period. Nevertheless, despite this, Czech consumers werenot willing to forgo quality of products within beauty and personal care. In general, Czechs started
  2. 2. to seek products that offer the best ratio of quality and price and chose distribution channels andoutlets that offer the lowest prices of their favourite products. As a result, consumers considermore carefully the purchase of beauty and personal care products and respond well to specialprice offers of chained retailers.Multinationals retain their leading position within beauty and personal careBeauty and personal care is dominated by multinationals with L’Oréal Ceska republika spol sro,Procter & Gamble Czech Republic sro and Avon Cosmetics spol sro at the head. The success ofthe leading companies lies in their strong brands that are well established and well knownamongst Czech consumers thanks to promotion and advertising support from their producers.Moreover, leading players are active in new product development and innovations in an effort toattract consumers. As Czech consumers stayed relatively loyal to their favourite and provenbrands, leading producers retained their position within beauty and personal care in 2011.Direct selling loses ground in favour of other channelsDirect selling registered decrease in value share in 2011 in favour of other channels, includingmainly internet retailing, parapharmacies/drugstores, hypermarkets, supermarkets anddiscounters. Whilst internet retailing gained in popularity mainly thanks to its lower pricing andconvenience, chained store-based retailers (hypermarkets, supermarkets, discounters andchained parapharmacies/drugstores) attracted consumers by increased level of special priceoffers and discounts at the end of the review period.Beauty and personal care is expected to continue in growthIt is expected that beauty and personal care will see growth in constant value sales over theforecast period. This growth is expected to be rather moderate at the beginning of this period asthe worsened economic situation and uncertainty amongst consumers will persist in 2012.Nevertheless, as the economic situation is expected to stabilise gradually over the forecast period,sales of beauty and personal care are expected to grow more dynamically towards 2016. Saleswill be driven by growing demand for quality products and products with added benefits.Get your copy of this report @http://www.reportsnreports.com/reports/191893-beauty-and-personal-care-in-the-czech-republic.htmlMajor points covered in Table of Contents of this report includeTable of ContentsBeauty and Personal Care in the Czech Republic - Industry OverviewEXECUTIVE SUMMARYSales of beauty and personal care recover partially in 2011Price and quality remain as the main factorsMultinationals retain their leading position within beauty and personal careDirect selling loses ground in favour of other channelsBeauty and personal care is expected to continue in growthKEY TRENDS AND DEVELOPMENTSBeauty and personal care registers moderate recovery in 2011Worsened economic situation brings change in consumer behaviour
  3. 3. Leading producers maintain their positionConsumers are increasingly demanding on quality of beauty and personal care productsChained retailers and internet retailing gain groundMARKET DATATable 1 Sales of Beauty and Personal Care by Category: Value 2006-2011Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011Table 7 Beauty and Personal Care Brand Shares 2008-2011Table 8 Penetration of Private Label by Category 2006-2011Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis2011Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016Table 15 Forecast Sales of Beauty and Personal Care by Region: Value 2011-2016Table 16 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2011-2016Table 17 Forecast Sales of Beauty and Personal Care by City: Value 2011-2016Table 18 Forecast Sales of Beauty and Personal Care by City: % Value Growth 2011-2016DEFINITIONSSOURCESSummary 1 Research SourcesBeauty and Personal Care in the Czech Republic - Company ProfilesAstrid Cosmetics as in Beauty and Personal Care (Czech Republic)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 3 Astrid Cosmetics as: Competitive Position 2011Dermacol as in Beauty and Personal Care (Czech Republic)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 5 Dermacol as: Competitive Position 2011
  4. 4. Diva Center sro in Beauty and Personal Care (Czech Republic)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDINTERNET STRATEGYPRIVATE LABELCOMPETITIVE POSITIONINGSummary 8 Diva Center sro: Competitive Position 2011Ryor as in Beauty and Personal Care (Czech Republic)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 10 Ryor as: Competitive Position 2011Tomil sro in Beauty and Personal Care (Czech Republic)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 12 Tomil sro: Competitive Position 2011Baby and Child-specific Products in the Czech Republic - Category AnalysisHEADLINESTRENDSBaby and child-specific products belongs amongst the best performers within beauty and personalcare. Despite the worsened economic situation, retail value sales of baby and child-specificproducts continued to rise, albeit moderately, at the end of the review period. This is attributablemainly to the fact that parents are not willing to save on their children as much as on themselves.Moreover, as quality of baby and child-specific products is the most important factor, this productarea does not suffer from such a big price sensitivity of Czech consumers as do other areas.COMPETITIVE LANDSCAPEBaby and child-specific products was led by Johnson & Johnson with almost 19% value share in2011. The company offers a very wide range of baby and child-specific products under the well-established brand Johnson’s Baby. The company led sales of medicated baby and child-specificproducts, baby and child-specific hair care, baby and child-specific skin care and baby and child-specific toiletries and was present in baby wipes and nappy (diaper) rash treatments as well. Thesuccess of the company lies in its wide offer of products, which are considered to be of highquality amongst Czech consumers.PROSPECTSBaby and child-specific products is expected to see satisfactory growth of almost 15% in constantvalue sales over the forecast period. Although the birth rate is expected to decrease gradually over
  5. 5. the forecast period, it is predicted to remain relatively high and thus, sales will be driven by risingconsumption. Moreover, sales will be boosted by growing demand for high-quality products andproducts with added benefits over the forecast period. Baby and child-specific products isexpected to reach sales of almost CZK890 million in 2016.CATEGORY DATATable 19 Sales of Baby and Child-specific Products by Category: Value 2006-2011Table 20 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011Table 21 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011Table 22 Baby and Child-specific Products Company Shares 2007-2011Table 23 Baby and Child-specific Products Brand Shares 2008-2011Table 24 Baby and Child-specific Products Premium Brand Shares 2008-2011Table 25 Baby and Child-specific Skin Care Brand Shares 2008-2011Table 26 Baby and Child-specific Sun Care Brand Shares 2008-2011Table 27 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016Table 28 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016Table 29 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016Bath and Shower in the Czech Republic - Category AnalysisHEADLINESTRENDSWithin bath and shower, consumers increasingly demand products with tender composition thatare gentle to the skin as well as products with natural ingredients. Brand is increasingly importantfor many consumers within bath and shower; however, price plays also a very important role in thedecision-making process. Other significant factors include scent of products, packaging(consumers prefer products with convenient use such as easy opening) and type of skin of thepurchaser.COMPETITIVE LANDSCAPEUnilever CR was the leader of bath and shower as it held almost 17% value share in 2011. Thecompany was present in all bath and shower areas with the exception of intimate wipes andtalcum powder. Nevertheless, it had the highest success in bar soap, bath additives and liquidsoap where it ranked first in 2011. The company offers a wide range of products under the brandsDove, Radox and Lux and brands intended for men, Axe and Dove Men + Care. Dove was theleading brand of bath and shower, accounting for almost 9% value share in 2011. The companywas active in promotion and advertisement of its brands, including mainly Dove and Axe, over thereview period. Unilever CR acquired the brand Radox from Sara Lee CR in 2010 and thusstrengthened its position in bath additives, body wash/shower gel and liquid soap.PROSPECTSBath and shower is predicted to reach growth of more than 13% in constant value sales over theforecast period, which is a faster pace than the growth seen over the review period. Sales will bedriven by growing demand for quality products and products with added benefits over the forecastperiod.
  6. 6. CATEGORY DATATable 30 Sales of Bath and Shower by Category: Value 2006-2011Table 31 Sales of Bath and Shower by Category: % Value Growth 2006-2011Table 32 Bath and Shower Premium Vs Mass % Analysis 2006-2011Table 33 Bath and Shower Company Shares 2007-2011Table 34 Bath and Shower Brand Shares 2008-2011Table 35 Bath and Shower Premium Brand Shares 2008-2011Table 36 Forecast Sales of Bath and Shower by Category: Value 2011-2016Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016Table 38 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016Colour Cosmetics in the Czech Republic - Category AnalysisHEADLINESTRENDSThe trend towards natural beauty continued in the Czech Republic at the end of the review period.As natural appearance is trendy, women prefer fine, seemingly invisible make-up that underlinestheir features and does not look artificial. The accent is put on the face and especially emphasiseseyes. Colour cosmetics products are used mainly by young and middle-aged women, whilstelderly Czech women use the make-up rather rarely.COMPETITIVE LANDSCAPEColour cosmetics was led by Coty Ceska Republika, which accounted for 14% value share in2011. The company offers a wide range of products under well-established and well-knownbrands, including Miss Sporty, Astor and Rimmel London. Moreover, the company introduced thenew brand of nail products Sally Hansen at the end of the review period. Coty Ceska Republikaled sales of facial make-up, lip products and nail products and ranked fifth in eye make-up in 2011.PROSPECTSColour cosmetics is expected to see satisfactory growth of more than 13% in constant value salesover the forecast period. Sales will be driven by interest in quality products with added benefitsand effects as well as by enlargement of the consumer base. Whilst older women are notaccustomed to use colour cosmetics products, for young and most middle-aged women make-upis a common part of their everyday life.CATEGORY DATATable 39 Sales of Colour Cosmetics by Category: Value 2006-2011Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011Table 41 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011Table 42 Colour Cosmetics Company Shares 2007-2011Table 43 Colour Cosmetics Brand Shares 2008-2011Table 44 Eye Make-up Brand Shares 2008-2011Table 45 Facial Make-up Brand Shares 2008-2011Table 46 Lip Products Brand Shares 2008-2011Table 47 Nail Products Brand Shares 2008-2011Table 48 Colour Cosmetics Premium Brand Shares 2008-2011Table 49 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
  7. 7. Table 50 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016Deodorants in the Czech Republic - Category AnalysisHEADLINESTRENDSDespite the worsened economic situation, deodorants continued in volume growth at the end ofthe review period as Czech consumers were increasingly aware of the problem of perspiration.Moreover, as consumption of deodorants is still rather low in the country (especially in the case ofmen), there is still scope for further growth and entry of new consumers within deodorants.COMPETITIVE LANDSCAPEUnilever CR was the leader within deodorants, accounting for almost 22% value share in 2011.The company ranked first in deodorant roll-ons, deodorant sprays and deodorant sticks in 2011.Unilever CR offers a wide range of deodorant brands for both women and men. As the company ishighly active in new product development and promotion, its brands are well known and wellestablished amongst Czech consumers. The most successful brands of the company are Rexona(which ranked second in deodorants with almost 8% values share in 2011), Axe (which rankedfourth with 6% value share in 2011) and Dove (which ranked ninth with less than 4% value sharein 2011). Other brands of Unilever CR include Impulse, Rexona Men, Dove Men + Care andRadox.PROSPECTSDeodorants is expected to see growth of 19% in constant value sales over the forecast period.This dynamic growth will be driven by rising consumption as still higher numbers of Czechs, andespecially men, will use deodorants as part of basic personal care. Moreover, value sales ofdeodorants will be driven also by growing demand for quality products and products with addedbenefits.CATEGORY DATATable 51 Sales of Deodorants by Category: Value 2006-2011Table 52 Sales of Deodorants by Category: % Value Growth 2006-2011Table 53 Deodorants Premium Vs Mass % Analysis 2006-2011Table 54 Deodorants Company Shares 2007-2011Table 55 Deodorants Brand Shares 2008-2011Table 56 Deodorants Premium Brand Shares 2008-2011Table 57 Forecast Sales of Deodorants by Category: Value 2011-2016Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016Table 59 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016Depilatories in the Czech Republic - Category AnalysisHEADLINESTRENDSCzech consumers increasingly prefer products which facilitate shaving and depilation and whichgive extra care to the skin. Other significant factors in the choice of these products includepracticality, convenience, effectiveness and low time demand. Also, products which are intendedfor a specific type of skin are in demand. Although price is very important, brand is the maindecision factor for purchase of depilatory and shaving products. The good ratio between price and
  8. 8. quality is important for many Czech consumers within depilatories.COMPETITIVE LANDSCAPEDepilatories was dominated by two multinationals, Procter & Gamble Czech Republic andWilkinson Sword, which accounted for combined value share of 60% in 2011.PROSPECTSDepilatories is expected to see satisfactory growth of almost 16% in constant value sales over theforecast period. This expected performance will be stronger compared to the constant valuegrowth seen over the review period. Sales will be driven by growing consumption as still highernumbers of Czech women will enter this product area over the forecast period. As the trendtowards smooth skin without bodily hair is expected to strengthen over the forecast period, also arising number of men are expected to demand depilation products. Moreover, it is expected thatyoung girls will become a more significant consumer group of depilatories over the forecast period.CATEGORY DATATable 60 Sales of Depilatories by Category: Value 2006-2011Table 61 Sales of Depilatories by Category: % Value Growth 2006-2011Table 62 Depilatories Company Shares 2007-2011Table 63 Depilatories Brand Shares 2008-2011Table 64 Forecast Sales of Depilatories by Category: Value 2011-2016Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016Fragrances in the Czech Republic - Category AnalysisHEADLINESTRENDSStable healthy growth of fragrances over the review period was interrupted by the outbreak of thefinancial crisis when consumers started to reduce their expenses, especially on non-essential andexpensive products. As a result sales of fragrances recorded volume and value decrease in 2009and 2010. In 2011, fragrances achieved better performance with stagnation in volume terms andmoderate growth of less than 1% in current value terms. This better performance was attributableto the fact that sales were boosted by relatively strong promotion and advertising of fragrancesand by the high number of special price offers during this year.COMPETITIVE LANDSCAPEFragrances was led by Coty Ceska Republika, which accounted for more than 19% value share in2011. The success of the company lies in its wide product portfolio that includes many well-established brands within both premium and mass fragrances. Moreover, the company was activein promotion and advertisements of its products over the review period. In 2011, Coty CeskaRepublika led sales of premium men’s, women’s and unisex fragrances and ranked second inmass men’s fragrances and third in mass women’s fragrances.PROSPECTSFragrances is expected to see growth of more than 9% in volume and more than 13% in constantvalue sales over the forecast period. This expected performance will be better in both volume andconstant value terms than the growth seen over the review period. Although the worsenedeconomic situation is predicted to persist at the beginning of the forecast period, it is expected thatit will get better towards the end of this period. As a result, although sales of fragrances will grow
  9. 9. rather moderately over the first years, this growth will gain strength towards the end of the forecastperiod.CATEGORY DATATable 66 Sales of Fragrances by Concentration: % Value Analysis 2006-2011Table 67 Sales of Fragrances by Category: Value 2006-2011Table 68 Sales of Fragrances by Category: % Value Growth 2006-2011Table 69 Fragrances Company Shares 2007-2011Table 70 Fragrances Brand Shares 2008-2011Table 71 Mens Premium Fragrances Brand Shares 2008-2011Table 72 Womens Premium Fragrances Brand Shares 2008-2011Table 73 Forecast Sales of Fragrances by Category: Value 2011-2016Table 74 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016Hair Care in the Czech Republic - Category AnalysisHEADLINESTRENDSCzech consumers are still more demanding for quality of hair care products. As a result, productsthat are gentle to the scalp and hair and products with added value are increasingly in demand.Consumers also increasingly demand products which are suitable for their type of hair or whichhandle their problems with hair. This propensity results in stronger specialisation within hair care,and thus offer of products intended for specific target groups, such as men or children, as well asproducts intended for various types of hair is still wider on the Czech market. Furthermore, Czechconsumers increasingly demand products with natural ingredients and products that do not containsuch substances as silicone, parabens or colourants.COMPETITIVE LANDSCAPEHenkel CR retained its leading position within hair care, accounting for almost 24% value share in2011. The company offers a wide range of products, being present in salon hair care, perms andrelaxants, standard shampoos, colourants, conditioners and styling agents. The highest successof the company lies in conditioners, colourants and perms and relaxants where it was the leader in2011. The most successful brand of the company was Schwarzkopf Palette, which ranked firstwithin hair care with 7% value share in 2011.PROSPECTSHair care is expected to see satisfactory growth of more than 14% in constant value sales over theforecast period. Sales will be driven by rising consumption together with growing demand forquality products and products with added value. Moreover, also products with natural ingredientsare expected to be increasingly in demand.CATEGORY DATATable 75 Sales of Ethnic Hair Care as % of Hair Care: % Value Analysis 2006-2011Table 76 Sales of Hair Care by Category: Value 2006-2011Table 77 Sales of Hair Care by Category: % Value Growth 2006-2011Table 78 Hair Care Premium Vs Mass % Analysis 2006-2011Table 79 Sales of Styling Agents by Type: % Value Breakdown 2006-2011Table 80 Hair Care Company Shares 2007-2011
  10. 10. Table 81 Hair Care Brand Shares 2008-2011Table 82 Styling Agents Brand Shares 2008-2011Table 83 Colourants Brand Shares 2008-2011Table 84 Salon Hair Care Company Shares 2007-2011Table 85 Salon Hair Care Brand Shares 2008-2011Table 86 Hair Care Premium Brand Shares 2008-2011Table 87 Forecast Sales of Hair Care by Category: Value 2011-2016Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016Table 89 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016Mens Grooming in the Czech Republic - Category AnalysisHEADLINESTRENDSMen’s grooming achieved growth of almost 2% in current value terms in 2011 to reach sales ofCZK1.9 billion in this year. As a result of the outbreak of the financial crisis, dynamic growth ofcurrent value sales of men’s grooming was interrupted and sales recorded moderate decrease in2009 and 2010. Although sales of men’s grooming returned to growth in 2011, this increase wasrather moderate compared to the growth rates reached over the pre-recession period asconsumers remained restrained with their expenses at the end of the review period.COMPETITIVE LANDSCAPEProcter & Gamble Czech Republic remained the clear leader of men’s grooming, accounting for28% value share in 2011. The company offers a wide range of products within men’s groomingand its brands are well established and well known amongst Czech consumers. Procter & GambleCzech Republic was present in all product areas of men’s grooming with the exception of men’sskin care and had the highest success in men’s post-shave, men’s pre-shave and men’s razorsand blades where it led sales in 2011. Within men’s toiletries, the company was successful mainlyin men’s bath and shower and men’s deodorants where it ranked second in 2011. The companyoffers men’s grooming products under the brands Gillette, Astra, Old Spice and Wellaflex for Men.PROSPECTSIt is expected that men’s grooming will see dynamic development with growth of 21% in constantvalue sales over the forecast period. Sales will be driven by rising consumption as the number ofmen who will use men’s grooming products is expected to rise over the forecast period. This willbe supported by promotional and advertising activities of producers as well as new productlaunches, which will result in wider offer of men’s grooming products and brands on the Czechmarket over the forecast period. Moreover, growth of value sales will be supported by risingdemand for high-quality and effective products over the forecast period.CATEGORY DATATable 90 Sales of Body Shavers by Type: % Value Analysis 2006-2011Table 91 Sales of Men’s Grooming by Category: Value 2006-2011Table 92 Sales of Men’s Grooming by Category: % Value Growth 2006-2011Table 93 Sales of Mens Razors and Blades by Type: % Value Breakdown 2007-2011Table 94 Men’s Grooming Company Shares 2007-2011Table 95 Men’s Grooming Brand Shares 2008-2011
  11. 11. Table 96 Mens Razors and Blades Brand Shares 2008-2011Table 97 Forecast Sales of Men’s Grooming by Category: Value 2011-2016Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2011-2016Oral Care in the Czech Republic - Category AnalysisHEADLINESTRENDSDespite the ongoing worsened economic situation and growing price sensitivity of Czechs,consumers are putting still higher emphasis on quality oral hygiene and are increasingly willing toinvest into their appearance. This tendency appears in growing demand for high-quality andpremium products and products with benefit within oral care.COMPETITIVE LANDSCAPEGlaxoSmithKline remained the leader of oral care, accounting for almost 26% value share in 2011.The company led sales of mouthwashes/dental rinses and toothpaste and was present in denturecare and manual toothbrushes. The company offers a wide range of well-established and well-known brands, including Odol, Fluora, Aquafresh, Stoma, Odol 3Dent, Sensodyne, Parodontaxand Corega (denture care). Some of these brands (eg Odol, Fluora, Stoma) have a very longpresence on the Czech market and thus enjoy strong consumer loyalty and trust. Moreover, thecompany is active in constant new product developments and innovation as well as in promotionand advertisements of its products.PROSPECTSOral care is expected to see dynamic growth with constant value CAGR of 4% over the forecastperiod. This growth will be driven by growing consumption of oral care products as Czechconsumers will increasingly pay attention to proper oral hygiene and will be willing to pay moremoney for high-quality oral care products. It is expected that demand for quality products withadded value and highly specialised products will continue to grow over the forecast period.CATEGORY DATATable 99 Sales of Manual Toothbrushes by Type: % Value Analysis 2006-2011Table 100 Sales of Oral Care by Category: Value 2006-2011Table 101 Sales of Oral Care by Category: % Value Growth 2006-2011Table 102 Sales of Toothbrushes by Category: Value 2006-2011Table 103 Sales of Toothbrushes by Category: % Value Growth 2006-2011Table 104 Sales of Toothpaste by Type: % Value Breakdown 2007-2011Table 105 Oral Care Company Shares 2007-2011Table 106 Oral Care Brand Shares 2008-2011Table 107 Toothpaste Brand Shares 2008-2011Table 108 Mouthwashes/Dental Rinses Brand Shares 2008-2011Table 109 Forecast Sales of Oral Care by Category: Value 2011-2016Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016Table 111 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016Table 112 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth2011-2016
  12. 12. Sets/Kits in the Czech Republic - Category AnalysisHEADLINESTRENDSSets/kits belonged amongst the product areas with more dynamic growth in current value saleswithin beauty and personal care in 2011. This was attributable to the fact that sets/kits are mostlybought as gifts and thus consumers did not reduce purchases of these products very much asthey did within other product areas of beauty and personal care. Moreover, sets/kits often offermore advantageous price than if the items included are sold separately.COMPETITIVE LANDSCAPESets/kits was led by L’Oréal Ceska republika, which accounted for 17% value share in 2011,followed by Beiersdorf with more than 14% value share in 2011. Amongst other leading producersin 2011 were Avon Cosmetics with 9% value share, Procter & Gamble Czech Republic andUnilever CR with almost 9% value share each, Coty Ceska Republika with less than 8% valueshare and Oriflame Czech Republic with almost 7% value share. All remaining players did notreach more than 3% value share each in 2011.PROSPECTSSets/kits is expected to perform well with growth of almost 15% in volume and 20% in constantvalue sales over the forecast period. Sales will be driven by rising consumption as the economicsituation is expected to stabilise towards the end of the forecast period. Moreover, sales will besupported by growing demand for high-quality products and products with added benefits over theforecast period. Sets/kits is expected to reach sales of 1.5 million units and CZK643 million by2016.CATEGORY DATATable 113 Sales of Sets/Kits: Value 2006-2011Table 114 Sales of Sets/Kits: % Value Growth 2006-2011Table 115 Sets/Kits Premium Vs Mass % Analysis 2006-2011Table 116 Sets/Kits Company Shares 2007-2011Table 117 Sets/Kits Brand Shares 2008-2011Table 118 Sets/Kits Premium Brand Shares 2008-2011Table 119 Forecast Sales of Sets/Kits: Value 2011-2016Table 120 Forecast Sales of Sets/Kits: % Value Growth 2011-2016Table 121 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016Skin Care in the Czech Republic - Category AnalysisHEADLINESTRENDSStronger specialisation was evident within skin care at the end of the review period, with risingdemand for products intended for a certain type of skin. This means that consumers increasinglydemand products that provide special care to their specific type of skin. Quality and composition ofskin care products are also increasingly important for many consumers. As a result, products thatcontain nourishing and caring ingredients are in demand. Moreover, hydrating effect is also veryimportant within skin care products.
  13. 13. COMPETITIVE LANDSCAPEL’Oréal Ceska republika, tightly followed by Beiersdorf, led sales of skin care, accounting for 17%and almost 16% value share in 2011. Both these companies benefit from their wide range ofproducts which are well established amongst Czech consumers. Both companies were present inall product areas of skin care in 2011.PROSPECTSSkin care is expected to see growth of almost 14% in constant value sales over the forecastperiod. Sales will be driven by growing demand for quality products and products with addedbenefits. It is also expected that demand for therapeutic skin care products will grow significantlyover the forecast period as incidence of skin allergies and other skin disorders will rise due to theworsening environment. It is also expected that strengthening health and wellness trends willresult in growing demand for natural and organic skin care products over the forecast period.CATEGORY DATATable 122 Sales of Skin Care by Category: Value 2006-2011Table 123 Sales of Skin Care by Category: % Value Growth 2006-2011Table 124 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 125 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 126 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 127 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 128 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 129 Skin Care Company Shares 2007-2011Table 130 Skin Care Brand Shares 2008-2011Table 131 Facial Moisturisers Brand Shares 2008-2011Table 132 Anti-agers Brand Shares 2008-2011Table 133 Firming/Anti-cellulite Body Care Brand Shares 2008-2011Table 134 General Purpose Body Care Brand Shares 2008-2011Table 135 Skin Care Premium Brand Shares 2008-2011Table 136 Forecast Sales of Skin Care by Category: Value 2011-2016Table 137 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016Sun Care in the Czech Republic - Category AnalysisHEADLINESTRENDSAs sun care is strongly dependent on weather, sales of these products recorded rather weakperformance in 2011. The weather in the summer season in 2011 was unusually cold andchangeable with relatively high amount of rainfall in July and just a few really hot days at the endof August. These unfavourable weather conditions together with the ongoing worsened economicsituation had negative impact on sales of sun care products in the Czech Republic. In 2011, suncare registered decrease of almost 1% in volume terms and stagnation in value terms to reachsales of 427,000 litres and CZK353 million in this year.
  14. 14. COMPETITIVE LANDSCAPESun care was led by Beiersdorf, which accounted for 23% value share in 2011. The company wasthe leader of aftersun and sun protection and ranked second in self-tanning in 2011. The successof the company lies in its well-established brand Nivea Sun which was the strongest brand of suncare, accounting for 20% value share in 2011. As Nivea Sun enjoys strong consumer loyalty andtrust, Beiersdorf increased its value share by almost one percentage point at the expense of someother leading producers in 2011. Nivea Sun is perceived to be a quality brand sold for areasonable price amongst Czech consumers. Moreover, Beiersdorf was active in promotion of thisbrand at the end of the review period. Besides Nivea Sun, the company also offers Eucerin(launched in 2008) which is intended for sensitive skin.PROSPECTSSun care is expected to see growth of almost 10% in volume and less than 15% in constant valuesales over the forecast period to reach almost 470,000 litres and CZK405 million by 2016. Sales ofsun care will be driven by rising consumption as consumers will be increasingly aware of theimportance of protection and skin care over the forecast period. Moreover, sales of sun care willbe boosted by growing demand for quality products with added benefits and highly effectiveproducts over the forecast period.CATEGORY DATATable 138 Sales of Sun Protection by Formulation: % Value Analysis 2006-2011Table 139 Sales of Self-Tanning by Formulation: % Value Analysis 2006-2011Table 140 Sales of Sun Care by Category: Value 2006-2011Table 141 Sales of Sun Care by Category: % Value Growth 2006-2011Table 142 Sun Care Premium Vs Mass % Analysis 2006-2011Table 143 Sun Care Company Shares 2007-2011Table 144 Sun Care Brand Shares 2008-2011Table 145 Sun Care Premium Brand Shares 2008-2011Table 146 Forecast Sales of Sun Care by Category: Value 2011-2016Table 147 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016Table 148 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016Contact: sales@reportsandreports.com for more information.

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