Beauty and Personal Care in SlovakiaReport Details:Published:August 2012No. of Pages:Price: Single User License – US$2400D...
in traditional perfumeries. In addition, internet shopping offers a much wider range of perfumesthan traditional outlets a...
MARKET DATATable 1 Sales of Beauty and Personal Care by Category: Value 2006-2011Table 2 Sales of Beauty and Personal Care...
COMPETITIVE POSITIONINGSummary 10 Dm Drogerie Markt sro: Competitive Position 2011EZO sk sro in Beauty and Personal Care (...
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016Table 24 Forecast Sales of Baby an...
stagnation is expected within the first few years of the forecast period as a further decline ofparticular categories will...
Depilatories in Slovakia - Category AnalysisHEADLINESTRENDSSales slowed down in 2010 with only a 1% value growth, because ...
CATEGORY DATATable 62 Sales of Fragrances by Concentration: % Value Analysis 2006-2011Table 63 Sales of Fragrances by Cate...
HEADLINESTRENDSMen’s grooming sales grew by 4% in current value terms to reach €39 million in 2011. Theseproducts are for ...
PROSPECTSOral care is expected to stagnate in constant value terms over the forecast period as the maintrends are changing...
Table 111 Sets/Kits Company Shares 2007-2011Table 112 Sets/Kits Brand Shares 2008-2011Table 113 Sets/Kits Premium Brand Sh...
Sun Care in Slovakia - Category AnalysisHEADLINESTRENDSSun care sales increased by 8% in current value terms to reach €4 m...
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Beauty and Personal Care in Slovakia

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Beauty and Personal Care in Slovakia

  1. 1. Beauty and Personal Care in SlovakiaReport Details:Published:August 2012No. of Pages:Price: Single User License – US$2400Discover the latest market trends and uncover sources of future market growth for the Beauty andPersonal Care industry in Slovakia with research from Euromonitors team of in-country analysts.The Beauty and Personal Care in Slovakia market research report includes:•Analysis of key supply-side and demand trends•Detailed segmentation of international and local products•Historic volumes and values, company and brand market shares•Five year forecasts of market trends and market growth•Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:•What is the market size of Beauty and Personal Care in Slovakia?•What are the major brands in Slovakia?•How are sales of mass versus premium beauty products evolving?•What are the key shifts in retail channel distribution?Why buy this report?•Gain competitive intelligence about market leaders•Track key industry trends, opportunities and threats•Inform your marketing, brand, strategy and market development, sales and supply functionsEXECUTIVE SUMMARYBeauty and personal care records modest growth in 2011In comparison to 2010, the category registered a stronger growth rate. One group of womenconsumers is interested more in products with higher quality and thus gains a higher level ofsatisfaction. The second group pays more attention to private label products like Balea or Alverdethanks to their lower prices. Men consumers also pay more attention to their appearance and buycosmetic products more often. The result of all of this was that beauty and personal care productsincreased by 6% in value terms.Shopping for beauty and personal care products over the Internet is increasingly popularInternet shopping appealed in 2011 to more and more women who know that online shopping issafe, fast and above all cheaper. Online stores have a very large supply of goods and usuallycustomers can get their goods delivered free anywhere in Slovakia. There is a wide range ofbranded perfume distributors that offer specialised internet portals. The internet is a good solutionif consumers know exactly what they want to buy and thus avoid paying unnecessarily high prices
  2. 2. in traditional perfumeries. In addition, internet shopping offers a much wider range of perfumesthan traditional outlets and consumers can buy a perfume that they could not get for years. Ifconsumers change their minds about the purchase, goods can be returned. All these advantagesof buying over the internet have started to attract the older generation, which gives great prospectsfor the future.Competition between the leading international companies intensifiesInternational producers dominate on the market and the competition between them is strong.There is not a clear leader here and during the forecast period the situation of the leadingpositions can change. The leading company, Coty Slovenská Republika sro, was on the top in2011 with a 10% value share. Second ranked was Henkel Slovensko spol sro with 9% valueshare, followed by Beiersdorf Slovakia sro and L’Oréal Slovensko sro with 8% value share.Parapharmacies/drugstores and direct selling are the most popular retailer channelsBeauty and personal care products are sold via store-based retailing mostly with 81% total sharein 2011. Amongst distribution channels, parapharmacies/drugstores was the most popular inSlovakia with 24% total share. Supermarkets and hypermarkets are also very popular asconsumers can buy there many things they need at once. They held 18% and 17% value share. Innon-store retailing, direct selling was the most preferred channel with 18% value share. Internetretailing has the most dynamic growth here and held 2% value share.Positive trend of beauty and personal care is expected to continue over forecast periodThe future outlook of beauty and personal care is expected to be positive. A 3% growth ofconstant value sales is expected over the forecast period. Producers will continue to innovate theirproduct portfolio and offer consumers what they desire. Also, the economic situation in the countryis predicted to be better and consumers will be not afraid to spend more on cosmetic products.Get your copy of this report @http://www.reportsnreports.com/reports/191894-beauty-and-personal-care-in-slovakia.htmlMajor points covered in Table of Contents of this report includeTable of ContentsBeauty and Personal Care in Slovakia - Industry OverviewEXECUTIVE SUMMARYBeauty and personal care records modest growth in 2011Shopping for beauty and personal care products over the Internet is increasingly popularCompetition between the leading international companies intensifiesParapharmacies/drugstores and direct selling are the most popular retailer channelsPositive trend of beauty and personal care is expected to continue over forecast periodKEY TRENDS AND DEVELOPMENTSBiocosmetics as a lifestyleMen’s grooming records growthDistribution channels fight for consumers, parapharmacies/drugstores records the most dynamicgrowthAgeing population drives skin care growthPackaging and its development
  3. 3. MARKET DATATable 1 Sales of Beauty and Personal Care by Category: Value 2006-2011Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011Table 7 Beauty and Personal Care Brand Shares 2008-2011Table 8 Penetration of Private Label by Category 2006-2011Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis2011Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016SOURCESSummary 1 Research SourcesBeauty and Personal Care in Slovakia - Company ProfilesAB Cosmetics sro in Beauty and Personal Care (Slovakia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 3 AB Cosmetics sro: Competitive Position 2011de Miclén as in Beauty and Personal Care (Slovakia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 5 de Miclén as: Production Statistics 2011COMPETITIVE POSITIONINGSummary 6 de Miclén as: Competitive Position 2011Dm Drogerie Markt sro in Beauty and Personal Care (Slovakia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 1 Dm Drogerie Markt sro: Outlet in downtown BratislavaINTERNET STRATEGYPRIVATE LABELSummary 9 Dm Drogerie Markt: Private Label Portfolio
  4. 4. COMPETITIVE POSITIONINGSummary 10 Dm Drogerie Markt sro: Competitive Position 2011EZO sk sro in Beauty and Personal Care (Slovakia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 12 EZO sk sro: Competitive Position 2011Palma Group as in Beauty and Personal Care (Slovakia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 15 Palma Group as: Competitive Position 2011Baby and Child-specific Products in Slovakia - Category AnalysisHEADLINESTRENDSBaby and child-specific products sales grew by 5% in current value terms to reach €8 million.When compared to 2010, an increase of value growth rate by two percentage points wasrecorded. This boost was driven by the increasing popularity of baby toiletries and baby wipesmostly. Parents who buy these products for their babies are not afraid to spend more money,because they want for their babies the best. Also, such fair prices of products placed on themarket are a positive.COMPETITIVE LANDSCAPEJohnson & Johnson led in 2011 with 18% value share thanks to its marketing and promotionstrategy which includes advertising in magazines and TV programs. Therefore, its brandJohnson’s Baby is well known amongst consumers and is also the top product in Slovakia.PROSPECTSBaby and child-specific products is expected to grow by 9% in value terms over the forecastperiod. Sales during that period will be driven by baby toiletries, hair care and skin care products,which are expected to gain more than 12% in value terms each.CATEGORY DATATable 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011Table 18 Baby and Child-specific Products Company Shares 2007-2011Table 19 Baby and Child-specific Products Brand Shares 2008-2011Table 20 Baby and Child-specific Products Premium Brand Shares 2008-2011Table 21 Baby and Child-specific Skin Care Brand Shares 2008-2011Table 22 Baby and Child-specific Sun Care Brand Shares 2008-2011
  5. 5. Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016Table 25 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016Bath and Shower in Slovakia - Category AnalysisHEADLINESTRENDSBath and shower sales increased by 8% to reach sales of €48 million. The innovation of productswas the main reason why sales made an increase in 2011. Also, marketing and promotion ofparticular brands by strong players on the market has an important share of the growth.COMPETITIVE LANDSCAPEThe competition on the market in bath and shower products in Slovakia between manufacturers isvery strong. The first two companies, Beiersdorf Slovakia sro and Henkel Slovensko spol sro,recorded the highest share of 14% each in 2011. The third- and fourth-ranked companies weredm-Drogerie Markt sro and Unilever Slovensko spol sro with 13% value share.PROSPECTSThe increasing trend is expected to continue in 2012, but over the forecast period decline of salesgrowth will be seen. Bath and shower should gain 10% in value terms over the forecast period. Astrong role will be played by unit prices as the products might be too expensive for consumers.CATEGORY DATATable 26 Sales of Bath and Shower by Category: Value 2006-2011Table 27 Sales of Bath and Shower by Category: % Value Growth 2006-2011Table 28 Bath and Shower Premium Vs Mass % Analysis 2006-2011Table 29 Bath and Shower Company Shares 2007-2011Table 30 Bath and Shower Brand Shares 2008-2011Table 31 Bath and Shower Premium Brand Shares 2008-2011Table 32 Forecast Sales of Bath and Shower by Category: Value 2011-2016Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016Table 34 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016Colour Cosmetics in Slovakia - Category AnalysisHEADLINESTRENDSColour cosmetics increased by 3% in 2011 to reach €66 million in current value terms.Innovations, price discounting of particular products and promotion of top brands are the mainreasons why sales increased in 2011.COMPETITIVE LANDSCAPECoty Slovenská Republika sro led the category with a 25% value share in 2011. This company isthe biggest distributor of colour cosmetics products in Slovakia. Its products such as Astor,Rimmel London and Max Factor are well known also in the global market. Promotion on televisionadverts is the main reason why these brands are successful.PROSPECTSColour cosmetics is expected to grow by 2% in value terms over the forecast period. However,
  6. 6. stagnation is expected within the first few years of the forecast period as a further decline ofparticular categories will be seen. The situation should stabilise at the end of the forecast period.CATEGORY DATATable 35 Sales of Colour Cosmetics by Category: Value 2006-2011Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011Table 37 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011Table 38 Colour Cosmetics Company Shares 2007-2011Table 39 Colour Cosmetics Brand Shares 2008-2011Table 40 Eye Make-up Brand Shares 2008-2011Table 41 Facial Make-up Brand Shares 2008-2011Table 42 Lip Products Brand Shares 2008-2011Table 43 Nail Products Brand Shares 2008-2011Table 44 Colour Cosmetics Premium Brand Shares 2008-2011Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016Deodorants in Slovakia - Category AnalysisHEADLINESTRENDSDeodorants sales grew by 4% to reach €36 million in current value terms in 2011 as the categoryrecovered from the economic downturn. These products are for everyday use and consumerswere highly influenced by company promotions. Also, innovations of products and new fragrancesstimulated the growth.COMPETITIVE LANDSCAPEUnilever Slovensko spol sro was the leader with a 25% value share in 2011. Its brands likeRexona, Axe and Dove are some of the most popular amongst consumers. The company is alsopromoting its products on television and in magazines, which is the key to its success. However,the most popular deodorant was Adidas with a 12% value share by Coty Slovenská Republika sro,which was ranked third on the Slovak market.PROSPECTSDeodorants is expected to grow by 10% in value terms over the forecast period. The use of naturalsubstances will be more present at the cost of artificial ones as these products can be also usedafter shaving thanks to their composition that prevents rashes and hot shaving armpits.CATEGORY DATATable 47 Sales of Deodorants by Category: Value 2006-2011Table 48 Sales of Deodorants by Category: % Value Growth 2006-2011Table 49 Deodorants Premium Vs Mass % Analysis 2006-2011Table 50 Deodorants Company Shares 2007-2011Table 51 Deodorants Brand Shares 2008-2011Table 52 Deodorants Premium Brand Shares 2008-2011Table 53 Forecast Sales of Deodorants by Category: Value 2011-2016Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016Table 55 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
  7. 7. Depilatories in Slovakia - Category AnalysisHEADLINESTRENDSSales slowed down in 2010 with only a 1% value growth, because the arrival of new private labelproducts made a huge impact on the market, which strengthened the competition amongst sellers.In 2011, the overall situation stabilised and depilatories increased value sales by 8% to reach €3million. The reason for this was that women consumers are becoming more demanding ofproducts with a higher quality.COMPETITIVE LANDSCAPEProcter & Gamble led with a 28% value share in 2011 thanks to its very popular brand GilletteVenus. The product is being actively promoted mostly on television. Ranked second wasWilkinson Sword Ltd with a 12% value share. Its brand Wilkinson Sword Lady Protector, used bywomen for cutting hairs on their feet and on sensitive places, is also the second most popularamongst the products available on the Slovak market by consumers.PROSPECTSDepilatories is expected to grow by 18% in value terms over the forecast period. A stable growthof 3-4% in value terms is predicted during each further year until 2016 and no significantfluctuations of sales are expected as new demanded fragrances, ingredients and packaginginnovations are expected.CATEGORY DATATable 56 Sales of Depilatories by Category: Value 2006-2011Table 57 Sales of Depilatories by Category: % Value Growth 2006-2011Table 58 Depilatories Company Shares 2007-2011Table 59 Depilatories Brand Shares 2008-2011Table 60 Forecast Sales of Depilatories by Category: Value 2011-2016Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016Fragrances in Slovakia - Category AnalysisHEADLINESTRENDSAfter 2010’s decline, fragrances made a boost of sales with an increase of 11% in current valueterms to reach €78 million in 2011 as mass women’s and men fragrances are more demanded bySlovak consumers and companies focus to meet their requirements.COMPETITIVE LANDSCAPECoty Slovenská Republika sro led with a 35% value share in 2011. Advertising top brands likeAdidas, Playboy and Crossmen on television is the company’s main business strategy forincreasing sales. Also, the company offers plenty of products from which customers can choose.The company made also the biggest increase in value share increasing it by nearly 3% in 2011.PROSPECTSFragrances is expected to grow by 5% in value terms over the forecast period. The fragrancesmarket will be positively influenced by the growing product portfolio, especially amongst massproducts. Growing awareness amongst consumers via celebrity endorsements of a particularfragrance will also have a positive influence on the development of fragrances in Slovakia.
  8. 8. CATEGORY DATATable 62 Sales of Fragrances by Concentration: % Value Analysis 2006-2011Table 63 Sales of Fragrances by Category: Value 2006-2011Table 64 Sales of Fragrances by Category: % Value Growth 2006-2011Table 65 Fragrances Company Shares 2007-2011Table 66 Fragrances Brand Shares 2008-2011Table 67 Mens Premium Fragrances Brand Shares 2008-2011Table 68 Womens Premium Fragrances Brand Shares 2008-2011Table 69 Forecast Sales of Fragrances by Category: Value 2011-2016Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016Hair Care in Slovakia - Category AnalysisHEADLINESTRENDSConsumers, especially women, pay more attention to the care of their hair, because stressful andunhealthy lifestyles often cause serious problems such as hair loss or dry and greasy hair. Whencompared to 2010, when a 2% decline was recorded, hair care sales increased by 5% in 2011 toreach €90 million in current value terms.COMPETITIVE LANDSCAPEHenkel’s share grew two percentage points in 2010, making it the best-performing company underhair care.PROSPECTSIn the first few years of the forecast period, stagnation or a slight decline of value sales is expectedto be visible. Perms and relaxants will push the sales down as a 24% value sales decline ispredicted because these types of products are not popular in Slovakia. Value sales of hair careare expected to decline by 2% over the forecast period.CATEGORY DATATable 71 Sales of Hair Care by Category: Value 2006-2011Table 72 Sales of Hair Care by Category: % Value Growth 2006-2011Table 73 Hair Care Premium Vs Mass % Analysis 2006-2011Table 74 Sales of Styling Agents by Type: % Value Breakdown 2006-2011Table 75 Hair Care Company Shares 2007-2011Table 76 Hair Care Brand Shares 2008-2011Table 77 Styling Agents Brand Shares 2008-2011Table 78 Colourants Brand Shares 2008-2011Table 79 Salon Hair Care Company Shares 2007-2011Table 80 Salon Hair Care Brand Shares 2008-2011Table 81 Hair Care Premium Brand Shares 2008-2011Table 82 Forecast Sales of Hair Care by Category: Value 2011-2016Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016Table 84 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016Mens Grooming in Slovakia - Category Analysis
  9. 9. HEADLINESTRENDSMen’s grooming sales grew by 4% in current value terms to reach €39 million in 2011. Theseproducts are for regular use and their sales record frequent fluctuations. Men consumers tend touse grooming products more, as a result of paying more attention to their appearance. Also, newproduct launches and their promotion on television and in lifestyle magazines helped to increasesales.COMPETITIVE LANDSCAPEProcter & Gamble Slovakia sro led in 2011 with a 25% value share. The company distributesworld-class brands to Slovakia of men’s razors, blades and shaving like Gillette Series, Old Spice,Gillette Mach3, Gillette Fusion and Gillette Blue. These are also amongst the top brands on themarket and men consumers love to buy them. No big change in company value sales in 2011 wasseen.PROSPECTSMen’s grooming is expected to increase by 1% in value terms over the forecast period. Thisstagnation of sales will be the result of the entry of new brands resulting in higher brandcompetition and discounting, which should push unit prices down as relatively high prices of men’sgrooming products can be seen. This will also be the main potential forecast threat for thecategory as no other problems are expected to affect sales of men’s grooming.CATEGORY DATATable 85 Sales of Body Shavers by Type: Volume Analysis 2006-2011Table 86 Sales of Men’s Grooming by Category: Value 2006-2011Table 87 Sales of Men’s Grooming by Category: % Value Growth 2006-2011Table 88 Sales of Mens Razors and Blades by Type: % Value Breakdown 2007-2011Table 89 Men’s Grooming Company Shares 2007-2011Table 90 Men’s Grooming Brand Shares 2008-2011Table 91 Mens Razors and Blades Brand Shares 2008-2011Table 92 Forecast Sales of Men’s Grooming by Category: Value 2011-2016Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2011-2016Oral Care in Slovakia - Category AnalysisHEADLINESTRENDSOral care sales rose by 5% in 2011 to reach current value sales of €35 million. The main trendhere was the increased interest of Slovak consumers in battery toothbrushes and tooth whiteners.Producers have responded by introducing several new launches of these products during thereview period.COMPETITIVE LANDSCAPEUnilever Slovensko spol sro led with a 23% value share in 2011 thanks to its brand Signal. Thecompany promotes its products on television as well as in pharmacies. Also, dentists recommendthem. Therefore, these products are very popular in Slovakia. No big change in company valuesales was seen in 2011.
  10. 10. PROSPECTSOral care is expected to stagnate in constant value terms over the forecast period as the maintrends are changing. Classic toothbrushes are becoming less popular amongst Slovak consumers.Tooth whiteners and electric toothbrushes are expected to be the most demanded products byconsumers over the forecast period.CATEGORY DATATable 94 Sales of Manual Toothbrushes by Type: % Value Analysis 2006-2011Table 95 Sales of Oral Care by Category: Value 2006-2011Table 96 Sales of Oral Care by Category: % Value Growth 2006-2011Table 97 Sales of Toothbrushes by Category: Value 2006-2011Table 98 Sales of Toothbrushes by Category: % Value Growth 2006-2011Table 99 Sales of Toothpaste by Type: % Value Breakdown 2007-2011Table 100 Oral Care Company Shares 2007-2011Table 101 Oral Care Brand Shares 2008-2011Table 102 Toothpaste Brand Shares 2008-2011Table 103 Mouthwashes/Dental Rinses Brand Shares 2008-2011Table 104 Forecast Sales of Oral Care by Category: Value 2011-2016Table 105 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016Table 106 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016Table 107 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth2011-2016Sets/Kits in Slovakia - Category AnalysisHEADLINESTRENDSSets/kits declined by 1% in current value terms with overall sales reaching €16 million in 2011 asproducers rather focused on new products and new fragrances of individual cosmetic productsthat could generate higher profit for them. Sets/kits were mostly sold during Christmas when theyare most popular amongst consumers who buy them as presents for their relatives.COMPETITIVE LANDSCAPEUnilever Slovensko spol sro led with a 19% value share in 2011 as its Dove sets/kits for men orwomen customers are very popular thanks to strong market promotion. Second ranked wasProcter & Gamble Slovakia sro with 14% value share, followed by Beiersdorf Slovakia sro with a12% value share in 2011. No big increase or decrease of company shares was recorded.PROSPECTSSets/kits is expected to decline further with a 1-3% decrease of value sales each year. Thecategory is predicted to decline by 10% in value terms over the forecast period as sets/kits will notbe a priority for producers. They will rather invest in research in order to offer suitable products forconsumers in particular areas.CATEGORY DATATable 108 Sales of Sets/Kits: Value 2006-2011Table 109 Sales of Sets/Kits: % Value Growth 2006-2011Table 110 Sets/Kits Premium Vs Mass % Analysis 2006-2011
  11. 11. Table 111 Sets/Kits Company Shares 2007-2011Table 112 Sets/Kits Brand Shares 2008-2011Table 113 Sets/Kits Premium Brand Shares 2008-2011Table 114 Forecast Sales of Sets/Kits: Value 2011-2016Table 115 Forecast Sales of Sets/Kits: % Value Growth 2011-2016Table 116 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016Skin Care in Slovakia - Category AnalysisHEADLINESTRENDSSkin care sales rose by 7% to reach €104 million in 2011. Anti-ageing effects continue to bedeveloped and skin ageing analysed on the basis of age, skin type and type of product and its usefor specific issues at particular season of the year or life stages. Therefore, anti-agers was thefastest-growing category with a 12% increase of value sales in 2011.COMPETITIVE LANDSCAPEBeiersdorf Slovakia sro led with a 22% value share in 2011. Its brands Nivea Visage, Nivea Bodyand Nivea Soft and its marketing promotion on television, in pharmacies and in magazines are thekeys to the success. The company thanks to its strategy made also the biggest increase, of 8% invalue terms in 2011.PROSPECTSSkin care sales are expected to grow by 5% in value terms over the forecast period. Anti-ageingeffects and natural and organic content of cosmetics will remain important, with producersdeveloping new brands for particular target consumer groups according to gender, age and othercharacteristics such as life stage and particular skin issues.CATEGORY DATATable 117 Sales of Skin Care by Category: Value 2006-2011Table 118 Sales of Skin Care by Category: % Value Growth 2006-2011Table 119 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 120 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 121 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 122 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 123 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 124 Skin Care Company Shares 2007-2011Table 125 Skin Care Brand Shares 2008-2011Table 126 Facial Moisturisers Brand Shares 2008-2011Table 127 Anti-agers Brand Shares 2008-2011Table 128 Firming/Anti-cellulite Body Care Brand Shares 2008-2011Table 129 General Purpose Body Care Brand Shares 2008-2011Table 130 Skin Care Premium Brand Shares 2008-2011Table 131 Forecast Sales of Skin Care by Category: Value 2011-2016Table 132 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
  12. 12. Sun Care in Slovakia - Category AnalysisHEADLINESTRENDSSun care sales increased by 8% in current value terms to reach €4 million, as consumers byraising their life standard spent more on holidays and sun care products. Producers introducednew products with natural origin as they were demanded by consumers.COMPETITIVE LANDSCAPEBeiersdorf Slovakia sro remained in the lead with a 24% value share in 2011. The company hasoperated on the market for a long time with great experience to give consumers products that theyneed. Also, promoting its products in TV adverts and magazines and frequent product innovationsare the success-bringing strategies. No big change in company sales was seen in 2011.PROSPECTSSun care sales are expected to rise by 14% in value terms over the forecast period. Producers willadjust their product portfolios to consumer demands. Products with natural origin are expected togain even more popularity by their positive effect on health.CATEGORY DATATable 133 Sales of Sun Protection by Formulation: % Value Analysis 2006-2011Table 134 Sales of Self-Tanning by Formulation: % Value Analysis2006-2011Table 135 Sales of Sun Care by Category: Value 2006-2011Table 136 Sales of Sun Care by Category: % Value Growth 2006-2011Table 137 Sun Care Premium Vs Mass % Analysis 2006-2011Table 138 Sun Care Company Shares 2007-2011Table 139 Sun Care Brand Shares 2008-2011Table 140 Sun Care Premium Brand Shares 2008-2011Table 141 Forecast Sales of Sun Care by Category: Value 2011-2016Table 142 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016Table 143 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016Contact: sales@reportsandreports.com for more information.

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