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Argentina Beer Market Insights 2012


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Argentina Beer Market Insights 2012

  1. 1. Argentina Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 56Price: Single User License – US$2672Product SynopsisA detailed market research report on the Argentina beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Argentina beer industry, publishedby Canadean. The report covers the total market (on- and off-premise) and includes valuableinsight and analysis on beer market trends, brands, brewers, packaging, distribution channels,market valuation and pricing.What is the current market landscape and what is changing?With the boom of microbreweries and the level of sophistication of the Argentinean consumerprofile, draught beer has been flourishing in the on-premise channels. While growth is notexponential, consumption of wider variety of beers has been noted in these channels. Prices havebeen growing at fast rates, causing imports to be more expensive and local products lesscompetitive.What are the key drivers behind recent market changes?Beer consumption in Argentina managed to post growth of 4% in 2011, fuelled by the mainstreamsegment, which accounts for close to 86% of all beer consumption in Argentina. Warmtemperatures during the summer period, which extended into autumn as well as spring, helped thecategorys improvement. The category has been very active in marketing and promotionalactivities, with the leading brands fighting for a share of the market.What makes this report unique and essential to read?The Argentina Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.
  2. 2. Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Argentina Beer industry. Data includes volumes from 2007 to 2011,plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of the industry structure, reports on company volumes andcontains brewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesInflationary pressures on the Argentinean peso are no longer a novelty. These inflations havebeen present among the Argentinean community for the past eight years, and are not expected tocontract anytime soon.Deterioration of consumer savings could, very shortly, affect mass consumption, complicatinggrowth in terms of beer consumption.The premium and super premium segments have gained much momentum in past years, showingstrong sophistication on behalf of local consumers.Microbreweries have been flourishing all along Argentina and are present in specialty bars.After years of research, Quilmes released its novel Quilmes Lieber, a non-alcoholic beer whichuses a special type of sugar during its fermentation process.Key HighlightsPrices have been growing at fast rates, causing imports to be more expensive and local productsless competitive. Deterioration of consumer savings could, very shortly, affect mass consumption,complicating growth in terms of beer consumption.While the premium and super-premium segments managed to grow in terms of percentage points,mainstream has such a large volume that variations in other segments are not sufficient to drive
  3. 3. the category.Quilmes has been an active promoter of the National Football Team in the Copa América, as wellas at many music festivals, among which the Quilmes Rock festival was the highest point.Isenbeck was also active in the promotional activity, with a large presence in social media over theinternet, trying to grasp young consumers into their brand.The outlook for 2012 will be dominated by uncertainty. Inflation rates continue to grow, and thegovernment has recently limited all imports in order to stabilize the demand for the dollar. It isexpected that a reduced number of imported beers will enter the market and exported beers willdrop in number as well.Get your copy of this report @ points covered in Table of Contents of this report includeExecutive SummaryMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011
  4. 4. Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Super-premium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.6.1 Outlet Universe for Beer - Number / % Share, 2007-2011Table 3.6.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011Table 3.7.1 - Leading Grocery Multiples, 2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012F
  5. 5. Beer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesCERVECERIA ARGENTINA SA (CASA) ISENBECKCerveceria Argentina SA (CASA) Brand Volumes, 2007-2011CCU-ARGENTINACcu Argentina Brand Volumes, 2007-2011QUILMES INDUSTRIAL SA (QUINSA)Quilmes Brand Volumes, 2007-2011Smaller BrewersCerveceria El BolsonBarba RojaContact: for more information.