Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Guerilla Tactics in Crowdsourcing


Published on

Sharon McNary, Public Insight Analyst for KPCC, explains how you can create a DIY version of a Public Insight Network. Read more at

Published in: Technology, News & Politics
  • Be the first to comment

Guerilla Tactics in Crowdsourcing

  1. 1. Lightning-fast Guerilla tactics in crowdsourcing Sharon McNary Public Insight Journalist KPCC So Calif. Public Radio
  2. 2. Start with a Google Form <ul><li>Search “Google Forms” for the how-to </li></ul>
  3. 3. Google Docs=>Create new=>Form
  4. 4. Write your questions <ul><li>Always include sortable base questions: First name, Last name, e-mail address, city, zip, state, phone </li></ul><ul><li>Topic questions take various formats, multi-choice, radio button, checkbox, short or long text, etc. </li></ul><ul><li>Here’s a stripped-down sample: </li></ul>
  5. 6. Here’s the real one on
  6. 7. Ask different types of non-leading questions, bias-free, seeking experiences.
  7. 8. Click submit, you get thanked, and the responses show up on a Google spreadsheet in your Google Docs.
  8. 9. Grab the link and shorten it ( shown below)
  9. 10. Get your link out there <ul><li>On your website in many places </li></ul><ul><li>Hyperlinked within related stories </li></ul><ul><li>In e-mails to relevant sources </li></ul><ul><li>Call-outs on radio, TV </li></ul><ul><li>To bloggers and gatekeepers who know the sources you want to know. </li></ul><ul><li>In-person outreach </li></ul>
  10. 11. Whats next? <ul><li>Thank responders </li></ul><ul><li>Ask follow-up questions </li></ul><ul><li>Sift the material, store it, search it. </li></ul><ul><li>Identify your story </li></ul><ul><li>Report it out – remember these are just anecdotal tips. </li></ul>
  11. 14. And on to the next story:
  12. 15. For more info: <ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>