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Facebook Ads Reports

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Reporting is the most important client communication after client-onboarding. It is an integral part of SMM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.

Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. It is important to show how you leveraged these aspects in your client reports inorder to justify your ad spend.
Preparing these FB Ads reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!

ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:

1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients

This is a sample ReportGarden Facebook Ads Report.

The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver.

Key sections to be included in a Facebook Ads Report include:

1. Facebook Ads Performance Overview
2. Engagement Performance
3. Gender Targeting
5. Ad Placement Performance
6. FB Campaign Performance
7. Fb Ads Performance
8. Remarketing Campaign Performance
9. Conversions Performance
10. Recommendations

Published in: Marketing

Facebook Ads Reports

  1. 1. Facebook Ads - Performance Report FB Ads Performance Overview 2,408 CLICKS 88,383 IMPRESSIONS 395 SOCIAL CLICKS 2.72 CTR (%) 60,727 REACH 1 FREQUENCY 581 PAGE LIKES 967.04 SPEND 15,505 SOCIAL IMPRESSIONS 0.40 AVERAGE CPC 3 WEBSITE ACTIONS (ALL) 322.35 COST PER ALL WEBSITE ACTION % AUD AUD AUD Engagement Performance Page Likes Page Engagement Page Likes Page Engagement 29. Jun 6. Jul 13. Jul 20. Jul 27. Jul 3. Aug 0 100 200 300 0 250 500 750 Clicks Impressions Frequency Reach Page Likes Page Engagement YRC Worldwide-PagePostEngagement 1,655 53,435 1 41,643 108 957 YRC Worldwide - likes - Vic 646 31,521 1 22,008 467 517 Remarketing - Website Conversions 107 3,427 5 660 6 195
  2. 2. Facebook Ads - Performance Report Demographic Reach 15538 15538 14225 14225 4599 4599 1685 1685 717 717 453 453 18-24 25-34 35-44 45-54 55-64 65+ Clicks Impressions Reach Spend (AUD) Page Likes 18-24 373 19,982 15,538 204.09 128 25-34 369 18,495 14,225 223.51 158 35-44 128 6,248 4,599 107.69 91 45-54 87 2,101 1,685 47.71 40 65+ 39 483 453 9.79 2 55-64 37 758 717 12.20 6
  3. 3. Facebook Ads - Performance Report Gender Targeting 30994 30994 5954 5954 270 270 male female unknown Clicks Impressions Reach Spend (AUD) male 912 40,917 30,994 472.78 female 118 6,815 5,954 128.67 unknown 3 335 270 3.54
  4. 4. Facebook Ads - Performance Report Ad Placement Performance 57608 57608 3565 3565 269 269 195 195 mobile_feed desktop_feed right_hand non_feed Clicks Impressions Reach Spend (AUD) mobile_feed 2,297 81,232 57,608 912.57 desktop_feed 102 4,424 3,565 48.37 non_feed 5 850 195 2.46 right_hand 4 1,877 269 3.64
  5. 5. Facebook Ads - Performance Report Reach Frequency Impressions Clicks Unique Clicks CTR (%) Spend (AUD) Page Likes Average CPC (AUD) Website Actions (All) Cost Per All Website Action (AUD) YRC Worldwide- PagePostEngagement 41,643 1 53,435 1,655 1,277 3.10 430.05 108 0.26 0 0.00 YRC Worldwide - likes 22,008 1 31,521 646 567 2.05 500.00 467 0.77 2 250.00 Remarketing - Website Conversions 660 5 3,427 107 62 3.12 36.99 6 0.35 1 36.99
  6. 6. Facebook Ads - Performance Report Top Ads - Page Like Campaign
  7. 7. Facebook Ads - Performance Report
  8. 8. Facebook Ads - Performance Report
  9. 9. Facebook Ads - Performance Report Top Ads - Remarketing Campaign
  10. 10. Facebook Ads - Performance Report
  11. 11. Facebook Ads - Performance Report Top Ads - Engagement
  12. 12. Facebook Ads - Performance Report
  13. 13. Facebook Ads - Performance Report
  14. 14. Facebook Ads - Performance Report Recommendations 1. a 2. b 3. c 4.d 5.c

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