How to create a Multi Platform Social
Media Marketing Strategy
By: Alixandra Porembski
Planning Logic
Social Marketing
 Increased exposure is the top benefit of social
media marketing
 89% of marketers stated that increase...
Benefits of social media marketing
Commonly used social media platforms
The 4Cs augment the 4Ps
The 4Cs
 Content, Context,
Connection, and
Conversation
 Inbound marketing strategy
generates de...
Multi Platform
Strategy
 Share using different platforms:
blog, video and podcast.
 Some people are readers, some are
li...
Backlinking Strategy & Process Overview
Anchor layer, links that you create which link directly to
your Niche site,
Indire...
Blog
 Increase recognition
 Insert actions to be taken here
 Example: X number of posts
 Blog publication schedule
 A...
Social Networks
 Facebook Fan Page
 create a group
 encourage interaction
 create content
 participate in others grou...
Microblogging
 Promote company blog post
 Communicate issues from social media to ensure
follow-up
 Build reputation
 ...
Online Video
 Update videos on social video sites and link to Niche
site
 Use videos to respond to questions and drive t...
Podcasting
 Create a podcast that can become a blog post
 so the strategy works in both directions
 Repurpose content f...
Continue the Conversation
 Identify additional bookmarking sites that may drive
traffic
 Like this!
 Tweet this!
 Twee...
Survey results attributed to the 2013 Social Media Marketing Industry Report
by Michael Stelzner of Social Media Examiner
...
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How to create a Multi Platform Social Media Marketing Strategy

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How to create a Multi Platform Social Media Marketing Strategy

  1. 1. How to create a Multi Platform Social Media Marketing Strategy By: Alixandra Porembski Planning Logic
  2. 2. Social Marketing  Increased exposure is the top benefit of social media marketing  89% of marketers stated that increased exposure was the number-one benefit of social media marketing  When forced to only select one platform, 49% of marketers selected Facebook, followed by LinkedIn at 16%.  69% of marketers plan on increasing their use of YouTube, making it the top area marketers will invest in for 2013.  5% of marketers are involved with podcasting, yet 24% plan on increasing their podcasting activities in 2013
  3. 3. Benefits of social media marketing
  4. 4. Commonly used social media platforms
  5. 5. The 4Cs augment the 4Ps The 4Cs  Content, Context, Connection, and Conversation  Inbound marketing strategy generates demand through thought leadership: compelling prospects to take action rather than telling prospects to take action  become a trusted advisor during the buying cycle  relevance, timeliness, and personalization matter most to customer engagement  focus on a customer-centric approach to marketing The 4Ps  Product, Price, Place, and Promotion
  6. 6. Multi Platform Strategy  Share using different platforms: blog, video and podcast.  Some people are readers, some are listeners, some are watchers  By putting yourself out there, you give people multiple opportunities to find you  It’s essential to be consistent in publishing content, be consistent in your message and be consistent in your branding  Publish content based on experiences  Be transparent with all of the different processes.
  7. 7. Backlinking Strategy & Process Overview Anchor layer, links that you create which link directly to your Niche site, Indirect layer, which are links that you create which link directly to your anchor layer
  8. 8. Blog  Increase recognition  Insert actions to be taken here  Example: X number of posts  Blog publication schedule  Add RSS button  Key Metrics:  Number of posts  Audience growth  unique and returns  Conversation rate  Conversions  Subscribers
  9. 9. Social Networks  Facebook Fan Page  create a group  encourage interaction  create content  participate in others groups  LinkedIn  create a group  encourage interaction  create content  participate in Q&A  Key Metrics:  Referrals from social networks  Friends on Social Networks
  10. 10. Microblogging  Promote company blog post  Communicate issues from social media to ensure follow-up  Build reputation  Promote other social networking activities and sites  Key Metrics:  Friends/Followers  2nd-order followers  Velocity - avg. of first-and second-order followers attracted per day since the account was established  Social Capital - influence of twitter followers
  11. 11. Online Video  Update videos on social video sites and link to Niche site  Use videos to respond to questions and drive traffic back to Niche website  YouTube  Create video series for YouTube  Key Metrics:  Referrals from social video sites  Views of videos on social sites  Pages ranking on key terms from YouTube
  12. 12. Podcasting  Create a podcast that can become a blog post  so the strategy works in both directions  Repurpose content for the resource section of Niche site  Train podcast audience to get to your blog with calls to action in your podcast.  Use a plugin and domain names for easy redirect URLs  Create list of podcast directories  Promote through podcast directories  Key Metrics:  Referrals from podcast directories  Views of podcasts if hosted on podcast sites
  13. 13. Continue the Conversation  Identify additional bookmarking sites that may drive traffic  Like this!  Tweet this!  Tweet about our posts using hashtag #SXUGrBus  Share on Facebook  Ask us about the Graham School on Facebook!  Find the Graham School on LinkedIn!  Email is still the best tool to use to connect with people in a direct and personal way  Email us grahamschool@sxu.edu
  14. 14. Survey results attributed to the 2013 Social Media Marketing Industry Report by Michael Stelzner of Social Media Examiner Sources Cited: Pat Flynn, Gleanster, and Marketo Follow our Blog at: http://planninglogic.wordpress.com/

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