Grapevine communication

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2 of 17

























25 Important Content Marketing Stats







Kudos - A Peer-to-Peer Discussion S...







10 #MarketingMistakes Your Small Bu...







Introduction to Material Design - ...







Top 10 Tactical Tips for Giving Tue...







SMASH Keynote: The Infinite Future












































































































2 of 17

























25 Important Content Marketing Stats







Kudos - A Peer-to-Peer Discussion S...







10 #MarketingMistakes Your Small Bu...







Introduction to Material Design - ...







Top 10 Tactical Tips for Giving Tue...







SMASH Keynote: The Infinite Future














































































































2 of 17

























25 Important Content Marketing Stats







Kudos - A Peer-to-Peer Discussion S...







10 #MarketingMistakes Your Small Bu...







Introduction to Material Design - ...







Top 10 Tactical Tips for Giving Tue...







SMASH Keynote: The Infinite Future





















































meaning
characteristics
types
advantages
disadvantages
prevention






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Grapevine communication

  1. 1. BY: DR. RENU JAIN
  2. 2.  Meaning  Organizational grapevine  Characteristics  Definition  Examples  Types  References  Advantages  Disadvantages  Prevention  Conclusion
  3. 3. To hear something through the grapevine is to learn of something informally and unofficially by mean of Gossip and Rumor. Informal vehicle through which message flow throughout the organization.
  4. 4. Early research findings  Transmits information rapidly in all direction.  More active in homogeneous groups.  Transmits some degree of truth.
  5. 5. Oral -> mostly documented Fast (hours instead of day) Crossing organizational boundaries inaccuracy:-deletion of crucial details Not controlled by management
  6. 6.  Grapevine-> unstructured and informal network founded on social relationship rather then organizational. (By Nancy Borkowksi)  An informal chat between people , seen as a network through which the information is reliably spread. (By Mc Shane)
  7. 7.  Suppose the profit amount of company is known. Rumor is spread that this profit is there on that basis bonus is declared.  CEO may be relation to the production manager. They may have friendly relations with each other
  8. 8. Single strand chain Gossip chain Probability chain Cluster chain
  9. 9. It flows like a chain i.e. A tells to B , who tells it to C and so on. The larger the strand the more distortion & filtering effects. Most inaccuracies occur in the chain.
  10. 10. One person tells to other people. This chain passes a message regarding a `not-on-job’ nature. Generally consider to be slowly passing the information.
  11. 11.  Information may move from anybody to anybody.  This chain is found the information is somewhat interesting but not really significant.  Only some people in the organization will get to know the information.
  12. 12.  Individual communicates with only those individual he/she trust.  Cluster chain is the dominant grapevine pattern in an organization.  Most informal communication flows through this chain,  ‘A’ tells something to a few selected individuals and then some of the individuals inform a few other selected individuals.
  13. 13. Spreads rapidly Feedback is quick Group cohesiveness Good news that exist Substitute for formal channel of communication
  14. 14. The grapevine is not trust worthy always as it doesn’t follow official path of communication & is spread more by gossips and unconfirmed report Untruth information most of the time Partial information only spreads(rumors) Hampers the goodwill of the organization or the people.
  15. 15.  Provide information through the formal system of communication on the issues important to the employees.  Supply employees with a steady flow of clear , accurate and timely information.  Present full facts.  Keep formal communication lines open and the process as short as possible.
  16. 16. “The grapevine cannot be abolished, rubbed out, hidden under a basket, chopped down, tied up, or stopped”
  17. 17. THANK YOU

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