India e retail (e-tailing) market, companies revenue analysis & forecast to 2015

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If online travel and classifieds were the star performers of the last decade, e-retailing seems to be hogging the limelight this time around. India is rapidly emerging as a rewarding market for many e-retailing companies; who are currently present in the market with any one of the three forms (Non-warehouse, Warehouse and Hybrid) models. The broadband and mobile penetration, 3G rollout, cash on delivery, internet banking has led to rise in online transactions by 18.2% for the year 2011 compared to 2010. Indian e-retail market is also expected to be more than INR 10,000 Crore by 2015.

In our analysis we found that Computer peripherals, Camera & Mobile and Life Style segments are expected hold 1st, 2nd and 3rd positions respectively for 2011. Together they account for more than 70% of total market share in 2011. But by the end of 2015 Camera and Mobile is expected to take the top slot pushing computer peripheral to third position. In companies analysis segment Flipkart is the undisputed leader for the year 2011. Flipkart generated 4 times more revenue than its nearest competitor Yebhi in 2011. However according to our research findings scenario is likely to change in 2012 as Myntra is expected to take the second position leaving Yebhi to third position. For the year 2014 Flipkart and Myntra together is expected to hold more than 50% market share.

In any retail business, some products are returned from the point of consumption. Therefore, the challenge is to set up infrastructure and procedures for reverse logistics. The e-tailors need to have an understandable product return policy on the Web. This report provides a clear picture about the e-retailing scenario in India and its various issues like: Types of business model in Indian e-retail, key companies funding and revenue forecast, driving forces for e-retail, challenges in the e-retail.

Renub Research report entitled “India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015” provides a comprehensive assessment of the fast-evolving, high-growth e-retail space. We recommend this report as must-read insight for e-retailing stakeholders.


The report covers the following points

• E-Retail business model in India
• India e-retail users transacting online growth forecast from (2010 to 2015)
• Studied growth forecasts and India e-retail market sizing from (2009 to 2015)
• Key players revenue analysis, forecast and funding trends of: Flipkart, Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol from (2010 – 2014)
• Market analysis and forecast for segments: Camera & Mobile, Computer Peripherals, Electronic gadgets, Life style, Books amd Home & kitchen Appliances (2009 – 2015)
• Researched the drivers and challenges for the e-retail industry in India.

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Renub Research
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India e retail (e-tailing) market, companies revenue analysis & forecast to 2015

  1. 1. Renub Research www.renub.com India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015 Published: May, 2012 Copyright © 2012 Renub Research – All Rights Reserved
  2. 2. India - E-Retail (E-Tailing) Analysis If online travel and classifieds were the star performers of the last decade, e-retailing seems to be hogging the limelight this time around. India is rapidly emerging as a rewarding market for many e-retailing companies; who are currently present in the market with any one of the three forms (Non-warehouse, Warehouse and Hybrid) models. The broadband and mobile penetration, 3G rollout, cash on delivery, internet banking has led to rise in online transactions by 18.2% for the year 2011 compared to 2010. Indian e-retail market is also expected to be more than INR 10,000 Crore by 2015. In our analysis we found that Computer peripherals, Camera & Mobile and Life Style segments are expected hold 1st, 2nd and 3rd positions respectively for 2011. Together they account for more than 70% of total market share in 2011. But by the end of 2015 Camera and Mobile is expected to take the top slot pushing computer peripheral to third position. In companies analysis segment Flipkart is the undisputed leader for the year 2011. Flipkart generated 4 times more revenue than its nearest competitor Yebhi in 2011. However according to our research findings scenario is likely to change in 2012 as Myntra is expected to take the second position leaving Yebhi to third position. For the year 2014 Flipkart and Myntra together is expected to hold more than 50% market share. In any retail business, some products are returned from the point of consumption. Therefore, the challenge is to set up infrastructure and procedures for reverse logistics. The e-tailors need to have an understandable product return policy on the Web. This report provides a clear picture about the e-retailing scenario in India and its various issues like: Types of business model in Indian e-retail, key companies funding and revenue forecast, driving forces for e-retail, challenges in the e-retail. Renub Research report entitled “India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015” provides a comprehensive assessment of the fast-evolving, highgrowth e-retail space. We recommend this report as must-read insight for e-retailing stakeholders. © Renub Research Page 2 of 15
  3. 3. The report covers the following points  E-Retail business model in India  India e-retail users transacting online growth forecast from (2010 to 2015)  Studied growth forecasts and India e-retail market sizing from (2009 to 2015)  Key players revenue analysis, forecast and funding trends of: Flipkart, Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol from (2010 – 2014)  Market analysis and forecast for segments: Camera & Mobile, Computer Peripherals, Electronic gadgets, Life style, Books amd Home & kitchen Appliances (2009 – 2015)  Researched the drivers and challenges for the e-retail industry in India Key Players Analysis This section covers the key facts about the major companies that play an important role in India E-Retail Market. The companies analyzed in this section are as follows: Flipkart, Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol. All the companies have been analyzed from two headings 1) Companies Revenue Analysis & Forecast 2) Companies Funding Sources form different private equity venture funds Data Sources This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts. Primary sources include industry surveys and telephone interviews with industry experts. Secondary sources information and data has been collected from various printable and nonprintable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases. © Renub Research Page 3 of 15
  4. 4. About Us Renub Research is a leading Market Research and Information Analysis Company with centers at Noida India and Roswell USA. We have long-term experience especially in international Business-to-Business Researches, Surveys, Business and Consulting. Throughout the years we have acquired expertise in most market sectors, including Information Technology (IT), Telecoms, Life Sciences, Medical & Pharmaceuticals, Financial Services (Banking, Insurance, Reinsurance, M&A, etc.), Energy, Chemicals, Automotive, Retail, FMCG, Consumer Goods, Logistics, Governmental, Social, and Others. Our core team is comprised of an experienced people holding graduate, post graduate and Ph.D. degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information Technology, Environmental Science and many more. Our research help make the business decisions: on strategy, organization, operations, technology, mergers & acquisitions etc. We support many blue chip companies by providing them findings and perspectives across a wide range of markets. Our research reports offer a blend of information insight, analysis and forecasting that is essential in today’s ultra-competitive markets. For more information on us or to view any of our sample work you can mail us at info@renub.com © Renub Research Page 4 of 15
  5. 5. Published By Renub Research 1st Floor, C-86, Sector–10 Noida – 201301 Phone: +91-120-421-9822, 254-5750 (India) +1-678-302-0700 (USA) Fax : +91-120-424-9780 Email: info@renub.com www.renub.com © India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015 Renub Research, 2012 Edition 1.0 All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publishers © Renub Research Page 5 of 15
  6. 6. Table of Contents 1. Executive Summary 2. E-Retail Business Model in India 2.1 2.2 E-Retail Warehousing Model 2.3 3. E-Retail Non-Warehousing Model E-Retail Hybrid Model E-Retail Users, Market & Forecast in India 3.1 3.2 4. E-Retail Users & Forecast (2010 – 2015) E-Retail Market & Forecast (2009 – 2015) E-Retail Distribution Shares & Forecast in India 4.1 4.2 5. E-Retail Segment Wise Market Share & Forecast (2009 – 2015) E-Retail Companies Market Share & Forecast (2010 – 2014) E-Retail Market & Forecast – Segment Analysis 5.1 5.2 E-Retail – Electronics Gadgets Market & Forecast 5.3 E-Retail – Computer Peripherals Market & Forecast 5.4 E-Retail – Camera and Mobile Market & Forecast 5.5 E-Retail – Life-Style Market & Forecast 5.6 E-Retail – Home & Kitchen Appliances Market & Forecast 5.7 6. E-Retail – Book Market & Forecast E-Retail – Others Market & Forecast Key E-Retail Companies Revenue Analysis & their Funding Trends 6.1 Flipkart Revenue & Forecast (2008 – 2015) 6.1.1 Flipkart Funding 6.2 Letsbuy (Acquired by Flipkart) Revenue (2010 – 2012) 6.3 Myntra Revenue & Forecast (2008 – 2015) 6.3.1 6.4 Myntra Funding HomeShop18 Revenue & Forecast (2007 – 2015) 6.4.1 HomeShop18 Funding © Renub Research Page 6 of 15
  7. 7. 6.5 Yebhi Revenue & Forecast (2010 – 2015) 6.5.1 Yebhi Funding 6.6 E-bay India Revenue & Forecast (2010 – 2015) 6.7 Snapdeal Revenue & Forecast (2010 – 2015) 6.7.1 Snapdeal Funding 6.8 6.9 7. Naaptol Revenue and Forecast (2008 – 2015) Amazon (jungle.com) Growth Factors for E-Retail in India 7.1 7.2 Growing Online Shoppers 7.3 Increasing Smartphones, Personal Computers & Tablet PCs 7.4 Improvement in Telecom Infrastructure & launch of 3G Services 7.5 Convenience & Multiple Payment Channels 7.6 8. Growing Internet Penetration Investment by Venture Capitalist in E-Retail Companies Challenges for E-Retail in India 8.1 Distribution Risks 8.2 Risks to Scalability and Risks in Payment 8.3 Quality of Product/Service 8.4 IT & Information Security Risks 8.5 Lack of Clear Regulatory and Taxation Frameworks © Renub Research Page 7 of 15
  8. 8. List of Figures: Figure 1-1: E-Retail Business Model – Companies Without Warehouse Figure 1-2: E-Retail Business Model – Companies Having Their Own Warehouse Figure 2-1: India – Users Transacting Online (Million), 2010 – 2011 Figure 2-2: India – Forecast for Users Transacting Online (Million), 2012 – 2015 Figure 2-3: India – E-Retail Market (Crore INR), 2009 – 2011 Figure 2-4: India – Forecast for E-Retail Market (Crore INR), 2012 – 2015 Figure 3-1: India – E-Retail Market Share (Percent), 2009 – 2011 Figure 3-2: India – Forecast for E-Retail Market Share (Percent), 2012 – 2015 Figure 3-3: India – E-Retail Market Share (Percent), 2010 – 2011 Figure 3-4: India – Forecast for E-Retail Market Share (Percent), 2012 – 2014 Figure 4-1: E-Retail – Book Market (Crore INR), 2009 – 2011 Figure 4-2: E-Retail – Forecast for Book Market (Crore INR), 2012 – 2015 Figure 4-3: E-Retail – Electronics Gadgets Market (Crore INR), 2009 – 2011 Figure 4-4: E-Retail – Forecast for Electronics Gadgets Market (Crore INR), 2012 – 2015 Figure 4-5: E-Retail – Computer Peripherals Market (Crore INR), 2009 – 2011 Figure 4-6: E-Retail – Computer Peripherals Market (Crore INR), 2012 – 2015 Figure 4-7: E-Retail – Camera & Mobile Market (Crore INR), 2009 – 2011 Figure 4-8: E-Retail – Forecast for Camera & Mobile Market (Crore INR), 2012 – 2015 Figure 4-9: E-Retail – Life Style Market (Crore INR), 2009 – 2011 Figure 4-10: E-Retail – Forecast for Life Style Market (Crore INR), 2012 – 2015 Figure 4-11: E-Retail – Home & Kitchen Appliances Market (Crore INR), 2009 – 2011 Figure 4-12: E-Retail – Forecast for Home & Kitchen Appliances Market (Crore INR), 2012 – 2015 Figure 4-13: E-Retail – Others Market (Crore INR), 2009 – 2011 Figure 4-14: E-Retail – Forecast for Others Market (Crore INR), 2012 – 2015 Figure 5-1: Flipkart – Revenue (Crore INR), 2008 – 2011 Figure 5-2: Flipkart – Forecast for Revenue (Crore INR), 2012 – 2015 Figure 5-3: Letsbuy – Revenue (Crore INR), 2010 – 2012 Figure 5-4: Myntra – Revenue (Crore INR), 2008 – 2011 Figure 5-5: Myntra – Forecast for Revenue (Crore INR), 2012 – 2015 Figure 5-6: HomeShop18 – Revenue (Crore INR), 2007 – 2011 Figure 5-7: HomeShop18 – Forecast for Revenue (Crore INR), 2012 – 2015 Figure 5-8: Yebhi – Revenue (Crore INR), 2010 – 2011 Figure 5-9: Yebhi – Forecast for Revenue (Crore INR), 2012 – 2015 Figure 5-10: E-bay India – Revenue (Crore INR), 2010 – 2011 Figure 5-11: E-bay India – Forecast for Revenue (Crore INR), 2012 – 2015 © Renub Research Page 8 of 15
  9. 9. Figure 5-12: Snapdeal – Revenue (Crore INR), 2010 – 2011 Figure 5-13: Snapdeal – Forecast for Revenue (Crore INR), 2012 – 2015 Figure 5-14: Naaptol – Revenue (Crore INR), 2008 – 2011 Figure 5-15: Naaptol – Forecast for Revenue (Crore INR), 2012 – 2015 Figure 6-1: India – Internet Users (Million), 2006 – 2011 Figure 6-2: India – Forecast for Internet Users (Million), 2012 – 2015 Figure 6-3: India – Smartphone Sales Unit (Million), 2010 – 2011 Figure 6-4: India – Forecast for Smartphone Sales Unit (Million), 2012 – 2015 Figure 6-5: India – PC Users (Million), 2010 – 2011 Figure 6-6: India – Forecast for PC Users (Million), 2012 – 2015 Figure 6-7: India – Tablet PC Unit Sales & Future Forecast (Million), 2011 – 2015 Figure 6-8: India – Forecast for 3G Penetration Growth (Percent), 2012 – 2015 © Renub Research Page 9 of 15
  10. 10. List of Tables: Table 2-1: India – Top 10 Retail Sites by Unique Visitors (Thousands), November 2011 Table 5-1: Flipkart – Funding (Million US$), 2009 – 2012 Table 5-2: Myntra – Funding (Million US$), 2007 – 2012 Table 5-3: HomeShop 18 – Funding (Million US$), 2007 – 2011 Table 5-4: Yebhi – Funding (Crore INR), 2010 – 2011 Table 5-5: Snapdeal – Funding (Million US$), 2011 Table 6-1: India – Total Visitors Age 15+ Home/Work Locations (Thousand), Nov 2010 – Nov 2011 Table 6-2: India – Investment by Venture Capitalist in E-retail Companies, 2009 – 2011 © Renub Research Page 10 of 15
  11. 11. Related Reports Private Cloud Computing Market & Forecast to 2015: Worldwide Analysis Worldwide Tablet PC Present and Future Market Scope (2010 – 2015) and its Impact on Various Sectors South Africa Mobile Service Market, Subscribers & Companies Forecast to 2015 India Smartphone Market & Operating System Analysis Forecast E-Reader Market & Future Forecast Worldwide 2010 – 2014 3D TV Market and Future Forecast Worldwide (2010 - 2014) China Online & Mobile Phone Internet Market - Online (Game, Music, Video, Shopping, Travel Booking, Payment, Search Engine, Instant Messaging & IPTV) India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) Market, Volume & Forecast to 2017 India Probiotic Dairy Products (Yogurt, Drink, Ice-Cream) Market, Volume & Forecast to 2015 China Baby Food & Drink Market Analysis and Forecast to 2015 India Outbound Tourism Market: Outbound Tourists Visits, Tourists Spending and Forecast to 2016 China Gems & Jewellery (Gold, Platinum, Diamond, Palladium, Silver & Gem-Set) Market & Forecast to 2015 India Cold Chain Storage Number, Market & Capacity Forecast to 2017 © Renub Research Page 11 of 15
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