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Selling Through SaaS: Should Your Company Take the Plunge?
Software publishers have had to evolve their value proposition to meet changing expectations in the market. Clients are pushing for lower IT costs; yet, they demand more functionality and greater ease of use from their business applications. One solution has been to reduce hardware and networking costs by migrating to the Web and implementing strategies such as outsourced cloud computing and virtualized servers. Those technologies have also enabled publishers to create new shared licensing models, including concurrent and open source licensing.