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Communication and Social Media

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- Social media - a new agenda on the Internet
- What take social media seriously?
- What happened?
- Where to begin?

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Communication and Social Media

  1. 1. SOCIAL MEDIA – A NEW AGENDA ON THE INTERNET<br />RENÉ LUNDGAARD KRISTENSEN<br />USER EXPERIENCE CONSULTANT<br />COMMUNICATION AND SOCIAL MEDIAS, ÅRHUS 20.11.2009<br />
  2. 2. ?<br />Why takesocial mediaSERIOUSLY<br />© Creuna<br />
  3. 3. 2/3 OF THE WORLDS POPULATION VISIT SOCIAL netWORKS<br />Nielsen, Global Faces & Networked Places, 2009<br />© Creuna<br />
  4. 4. SOCIAL networks are the 4. most popular ONLINE activity – ahead of E-MAIL<br />Nielsen, Global Faces & Networked Places, 2009<br />
  5. 5. 1.728.000<br /> minutes of video are uploaded<br /> every day<br />YouTube blog, August 2009<br />
  6. 6. 14.200.000<br /> articles<br />Wikipedia Statistics, September 2009<br />
  7. 7. 3.600.000.000<br />pictures<br />Yahoo, March 2009<br />
  8. 8. 1382%<br />January - February 2009<br />TechCrunch, April 2009<br />
  9. 9. 8.000.000.000<br />minutes spend on Facebook daily<br />Facebook Statistics, October 2009<br />
  10. 10. 1.300.000<br /> blog posts daily<br />Technorati, 2009<br />
  11. 11. of all searches on the worlds 20 biggest brands provide links to user generated content<br />25%<br />
  12. 12. of all bloggers write about products and brands<br />34%<br />
  13. 13. ?<br />what happened<br />© Creuna<br />
  14. 14. Classic website<br />© Creuna<br />
  15. 15. The new web<br />© Creuna<br />
  16. 16.
  17. 17. Social mediademocratizes communication<br />KOMMUNIKATION OG SOCIALE MEDIER, 05.11.2009<br />
  18. 18. 14%<br />believe in advertisers<br />
  19. 19. 78%<br />believe in recommendations<br />
  20. 20. NOW IT’S THE PEOPLE WHO ARE IN CONTROL<br />© Creuna<br />
  21. 21. BUT MOST<br />PEOPLE<br />DO THIS<br />© Creuna<br />
  22. 22. “We want to talk to you,&quot; they say. &quot;But we don&apos;t want to hear back from you. Unless you want to place an order, and if so click here.”<br />“<br />JoshBernoff, Coauthor of Groundswell<br />© Creuna<br />
  23. 23. 93%<br />Of the members of a social network believe that companies should be present when it comes to social media<br />Cone, Business in Social Media Study, September 2008<br />
  24. 24. 85%<br />Of the members of a social network believe that companies should interact with their clients<br />Cone, Business in Social Media Study, September 2008<br />
  25. 25. “Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn&apos;t putting itself out there, it ought to be.”<br />“<br />B.L. Ochman, BusinessWeek, February 2009<br />© Creuna<br />
  26. 26.
  27. 27.
  28. 28. “PR just sent a press release as a word document attachment – that’s SO MUCH last year”<br />© Creuna<br />
  29. 29.
  30. 30. ?<br />Okay, we are onboard, but where do we begin<br />© Creuna<br />
  31. 31. Listen!<br />© Creuna<br />
  32. 32.
  33. 33. www.buzzmachine.com/archives/cat_dell.html<br />
  34. 34.
  35. 35.
  36. 36. ideastorm.comreduced the negative buzzabout Dell from<br />48%<br />
  37. 37. … to<br />20%<br />
  38. 38.
  39. 39.
  40. 40. Come up with a strategy<br />© Creuna<br />
  41. 41.
  42. 42. Make room<br />
  43. 43.
  44. 44.
  45. 45. activate people,<br />Where people are<br />
  46. 46.
  47. 47.
  48. 48. Find ambassadors<br />© Creuna<br />
  49. 49.
  50. 50. create<br />connections<br />© Creuna<br />
  51. 51.
  52. 52.
  53. 53.
  54. 54. think creatively <br />© Creuna<br />
  55. 55.
  56. 56.
  57. 57. They penetrated the market the same way the pirates penetrated the social networks.<br />By the way, the sale increased by<br />23.000%<br />
  58. 58.
  59. 59. thank you<br />Twitter: @renelundgaard<br />RENÉ LUNDGAARD KRISTENSEN<br />Consultant, User Experience<br />M: (+45) 22 49 83 42<br />rene.kristensen@creuna.dk<br />© Creuna<br />

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