Welcome to the eighth edition of FutureBrand’s
Country Brand Index.
The Country Brand Index, or CBI, is a preeminent global
study of country brands. We annually measure and rank
global perceptions around the world’s nations—from
their cultures, to their industries, to their economic
vitality and public policy initiatives. The resulting index
is a mix of trend reportage, expert findings, data-rich
analysis and future-positive prediction.