Five Essentials of a Successful<br />Inbound Medical Travel Program<br />MTA Webinar October 6, 2011<br />Rosanna Moreno, ...
Medical Travel Program<br />
Medical Travel Program:Five Essentials<br />VIP Service<br />Quality Care<br />Physician<br />							Relationships<br />  ...
Medical Travel Program:<br />VIP Concierge Services<br /><ul><li>Patient-centered Concierge Approach with initial diagnosi...
  Personal Patient Liaisons and Coordinators assigned to each patient
  Multilingual and culturally sensitive team
Provide a unique experience for patient and family
  Establish strong relationships with physicians and hospital staff
  Total focus on customer service</li></li></ul><li>Medical Travel Program:<br />VIP Concierge Services<br /><ul><li>Assis...
  Arrange lodging and transportation for patient and companions
  Coordinate financial clearance and preregistration at hospital, clinic  and/or surgical center
Confirm internal team has everything in order, i.e. medical team and hospital staff
  Arrange for support for patient and family during stay
  Concierge medical service approach 24 hours/7 days a week</li></li></ul><li>Medical Travel Program:<br />Quality Care<br...
  Ensure patient and family are informed regarding their care
  Coordinate pre/post procedure to ensure quality care
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Five Essentials of a Successful Inbound Medical Program for U.S. Hospitals

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This webinar is for U.S. Hospitals who wish to attract more international patients. The webinar will explain the essential processes that a U.S. Hospital needs to have in place in order to attract more international patients from excellent quality of care, superior local relationships, successful physicians relationships and global affiliations. It will also provide case studies of U.S. hospitals that have implemented a successful inbound medial travel program.

Published in: Education, Health & Medicine

Five Essentials of a Successful Inbound Medical Program for U.S. Hospitals

  1. 1. Five Essentials of a Successful<br />Inbound Medical Travel Program<br />MTA Webinar October 6, 2011<br />Rosanna Moreno, J.D.<br />CEO, RGM Global<br />Partner, Global3<br />
  2. 2. Medical Travel Program<br />
  3. 3. Medical Travel Program:Five Essentials<br />VIP Service<br />Quality Care<br />Physician<br /> Relationships<br /> Local<br />Relationships<br />Affiliations<br />
  4. 4. Medical Travel Program:<br />VIP Concierge Services<br /><ul><li>Patient-centered Concierge Approach with initial diagnosis, second opinion, treatment of disease/disorder and/or inpatient/outpatient care
  5. 5. Personal Patient Liaisons and Coordinators assigned to each patient
  6. 6. Multilingual and culturally sensitive team
  7. 7. Provide a unique experience for patient and family
  8. 8. Establish strong relationships with physicians and hospital staff
  9. 9. Total focus on customer service</li></li></ul><li>Medical Travel Program:<br />VIP Concierge Services<br /><ul><li>Assist with medical evaluations/treatment from pre-arrival to post-discharge
  10. 10. Arrange lodging and transportation for patient and companions
  11. 11. Coordinate financial clearance and preregistration at hospital, clinic and/or surgical center
  12. 12. Confirm internal team has everything in order, i.e. medical team and hospital staff
  13. 13. Arrange for support for patient and family during stay
  14. 14. Concierge medical service approach 24 hours/7 days a week</li></li></ul><li>Medical Travel Program:<br />Quality Care<br /><ul><li>Maintain communication with unit , concierge services team and physician team
  15. 15. Ensure patient and family are informed regarding their care
  16. 16. Coordinate pre/post procedure to ensure quality care
  17. 17. Sustain continuum of care with unit and team
  18. 18. Ensure interpreter services team is on call 24/7
  19. 19. Guarantee dietary and religious preferences
  20. 20. Ensure cultural sensitivity internally within all units</li></li></ul><li>Medical Travel Program:<br />Physician Partners<br /><ul><li>Establish strong relationships with physicians and clinical staff
  21. 21. Ensures seamless program for evaluations and procedures
  22. 22. Provides a framework internally of mutual collaboration to benefit the patient
  23. 23. Physician provides follow-up care for patient with physician at home
  24. 24. Establishes infrastructure needed for concierge services team
  25. 25. Provides support for future academic observe exchange programs with physician partners</li></li></ul><li>Medical Travel Program:Local/External Relationships<br /><ul><li>International Airport System
  26. 26. State, Protocol, Immigration and Customs Departments
  27. 27. Municipal, County, State and Federal governments
  28. 28. Chambers of Commerce
  29. 29. National and International Airlines
  30. 30. Hotels and Hotel Association/Transportation Companies
  31. 31. Foreign Diplomatic Corps</li></li></ul><li>Medical Travel Program:<br />Affiliations<br /><ul><li>Affiliation agreements with institutions abroad, i.e. operational support, academic exchange, referral offices
  32. 32. Builds long-term relationships with institutions abroad, i.e. hospitals, medical schools, private organizations, multinational companies
  33. 33. Program support from physicians and staff
  34. 34. Program strengthened with Observer Exchange Program
  35. 35. Observers future referral source to your facility
  36. 36. Supports marketing program for physicians and facility</li></li></ul><li>Medical Travel Program:<br />Global Outreach<br /><ul><li>Participate in medical travel and global healthcare congresses
  37. 37. Target key markets/countries with physician partners
  38. 38. Market physicians in key medical service lines
  39. 39. Negotiate affiliation agreements in target markets/countries
  40. 40. Physician participation in specialty congresses
  41. 41. Collaborate with external partners sharing resources. i.e. publications, conferences, trips abroad</li></li></ul><li>Medical Travel Program:<br />Case Studies<br /><ul><li>Texas Medical Center Facilities
  42. 42. University of Texas M.D. Anderson Cancer Center
  43. 43. Methodist Hospital/Methodist International
  44. 44. Texas Children’s Hospital
  45. 45. Mayo Clinic
  46. 46. Cleveland Clinic
  47. 47. UCLA Health System
  48. 48. Harvard Partners Medical International
  49. 49. Johns Hopkins</li></li></ul><li>Inbound Medical Travel Program:<br />Global Challenges<br /><ul><li> Competitive pricing and packaging
  50. 50. Newer and highly specialized hospitals
  51. 51. Training excellence and specialized physicians with fellowship training in U.S., Canada or Europe
  52. 52. Increase in accredited facilities abroad with quality outcomes and consistent standard of care
  53. 53. Ease of entry into countries and availability of medical visas
  54. 54. Strong marketing programs with government and private incentives</li></li></ul><li>MTA World Tourism & Global Healthcare<br />Congress Oct. 25-28, 2011 <br /><ul><li> Inbound & Domestic Track @ 4th World medical travel Congress (4 Sessions):
  55. 55. Domestic & International Medical Tourism Research
  56. 56. Domestic Medical Travel & Medical Tourism Research
  57. 57. Creating Cross Border Referral Offices to Increase Patient Flow
  58. 58. Continuum of Healthcare Services between America, Russia and Arab Countries
  59. 59. Link: www.medicaltourismcongress.com/en/us-inbound-track.html</li></li></ul><li> Q & A<br />
  60. 60. Contact Info:<br />Rosanna Moreno<br />rgmglobal1@gmail.com<br />rosannamrn@aol.com<br />281.714.7028<br />
  61. 61. Thank You<br />

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