Social media today*
72% of internet users are active on social media
Top social media platforms have over 1 Billion users
Social is THE top internet activity > than email
Social trends in 2015 for consideration:
Social as an increasing website traffic referral source
Social and mobile use become deeper integrated
Video will continue to dominate the social digital landscape
*Sources listed on slide 13.
Success Tip #1
Focus on 1-2
At least to start.
Success Tip #2
Define your brand personality to
create a consistent consumer
Success Tip #3
Find your content sweet spot. Leave
behind conversations not
representative of your brand.
Success Tip #4
Mix it up.
Share a variety of
content that is
Success Tip #5
Amplify content with paid media
Success Tip #6
Success Tip #7
Against Objective Success Metrics and
Adapt Tactics Based on
Outcomes and Insights
Plan, Execute and
to engage in 2-way
Success Tip #8
Be successful with social media
1. Identify your objectives.
2. Focus on 1-2 social networks to start.
3. Define your brand personality.
4. Find your content sweet spot.
5. Mix it up. Share a variety of content types.
6. Amplify content with paid media or influencers.
7. Monitor, measure, and adapt.
8. Be social.
Jeff Bullas, 22 Social Media Facts and Statistics You Should Know in 2014,
Emersys, 130 Stats about the 7 Social Media Trends Dominating 2015,
Emily Adler, Social Media Engagement: The Surprising Facts About How Much
Time People Spend on the Major Social Networks, Business Insider,
Gillian Shaw, Vancouver startup Quiet.ly offers new publishing tools for ‘content
is king’ era, http://blogs.vancouversun.com/2015/02/02/vancouver-startup-