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Defining Propaganda

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Some core vocabulary for exploring contemporary propaganda

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Defining Propaganda

  1. 1. Defining Propaganda Renee Hobbs University of Rhode Island Media Education Lab
  2. 2. Misinformation Disinformation Agitprop Public relations Publicity Public affairs Public diplomacy Advertising Advertorials Information operations Propaganda: white, black & gray Gaslighting Dezinformatsiya Xuanchuan Satire / Parody Culture jamming Hoax Jack, Caroline (2017). Lexicon of Lies: Terms for Problematic Information. NY: Data and Society Research Institute.
  3. 3. What is Propaganda? • Propaganda appears in a variety of forms • Propaganda is strategic and intentional • Propaganda aims to influence attitudes, opinions and behaviors • Propaganda can be beneficial or harmful • Propaganda may use truth, half-truths or lies • To be successful, propaganda taps into our deepest values, fear, hopes and dreams • Propaganda uses any means to accomplish its goal Media Education Lab (2016). Mind Over Media: Analyzing Contemporary Propaganda. www.mindovermedia.tv
  4. 4. Where is Propaganda Found? Journalism & Public Relations Advertising Government Education Entertainment Advocacy Media Education Lab (2016). Mind Over Media: Analyzing Contemporary Propaganda. www.mindovermedia.tv
  5. 5. European Association for Viewer Interests (2017). Beyond Fake News Poster.
  6. 6. European Association for Viewer Interests (2017). Beyond Fake News Poster.
  7. 7. European Association for Viewer Interests (2017). Beyond Fake News Poster.
  8. 8. European Association for Viewer Interests (2017). Beyond Fake News Poster.
  9. 9. European Association for Viewer Interests (2017). Beyond Fake News Poster.
  10. 10. European Association for Viewer Interests (2017). Beyond Fake News Poster.
  11. 11. Teaching About Propaganda: Some History
  12. 12. Techniques of Propaganda ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION & IDEAS RESPOND TO AUDIENCE NEEDS
  13. 13. Propaganda is not a silver bullet: it does not always work Propaganda is not brainwashing or mind control Effectiveness depends on context
  14. 14. Message: What is the nature of the information and ideas being expressed? Techniques: What symbols and rhetorical strategies are used to attract attention and activate emotional response? What makes them effective Means of Communication & Format: How did the message reach people and what form does it take? Environment: Where, when and how may people have encountered the message? Audience Receptivity: How may people think and feel about the message and how free they are to accept or reject it? CONTEXT

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