MEDIA LITERACY FOR ELEMENTARY
SCHOOL TEACHERS (ML4T)
University of Zagreb, Croatia
May 12, 2015
PEER-TO-PEER FILE SHARING
Questions for Today
Why is it important to teach children about advertising and
What are the beneficial and harmful dimensions of
persuasion, advertising and propaganda?
How is this topic relevant to the elementary curriculum?
What instructional strategies are effective for teaching
children to critically analyze and create advertising in the
Consumer culture is an ideology
that operates from cradle to grave
Children need practice to
recognize how messages are
designed to inform, entertain and
Media literacy educators use
creative strategies to help children
develop critical thinking skills
about advertising, persuasion and
PEER-TO-PEER FILE SHARING
Consumer culture is an ideology that operates from cradle to
Children need practice to recognize how messages are
designed to inform, entertain and persuade
Propaganda can be used for beneficial or harmful purposes
Advertising links products with feelings by using many
techniques to appeal to our identity and our emotions
Media literacy educators use creative strategies to help
children develop critical thinking skills about advertising,
persuasion and propaganda
Hobbs, R., He, H. & RobbGrieco, M. (2014). Seeing, believing and learning to be skeptical: Supporting
language learning through advertising analysis activities. TESOL Journal DOI: 10.1002/tesj.153
Hobbs, R. (2013). The blurring of art, journalism and advocacy: Confronting 21st century propaganda in a
world of online journalism. I/S: A Journal of Law and Policy for the Information Society 8(3), 625 – 638.
Hobbs, R. & RobbGrieco, M. (2012). African-American children’s active reasoning about media texts as a
precursor to media literacy. Journal of Children and Media 6(4), 502 – 519.
Babad, E., Peer, A., & Hobbs, R. (2012). Media literacy and media bias: Are media literacy students less
susceptible to non-verbal judgment biases? Psychology of Popular Media Culture.1(2), 97 – 107. DOI:
Morris, N., Gilpin, D., Lenos, M. & Hobbs, R. (2011). Interpretations of cigarette advertisement warning
labels by Philadelphia Puerto Ricans. Journal of Health Communication 16(8), 908 – 922.
Hobbs, R., Broder, S., Pope, H. & Rowe, J. (2006). How adolescent girls interpret weight-loss advertising.
Health Education Research. 21(5), 719-730.
Hobbs, R. and Rowe, J. (2008). Creative remixing and digital learning: Developing an online media literacy
tool for girls. In P. C. Rivoltella (Ed.). Digital literacy: Tools and methodologies for an information society.
Hershey, PA: Idea Group Press (pgs. 230 – 241).
Hobbs, R. (2004). Does media literacy work? An empirical study of learning how to analyze
advertisements. Advertising and Society Review 5(4), 1 – 28.
Hobbs, R. (2004). Analyzing advertising in the English language arts classroom: A quasi-experimental
study. Studies in Media & Information Literacy Education, 4(2). Available online:
Denniston, R., Hobbs, R. & Arkin, E. (1998). Media literacy as a complementary strategy to social
marketing. Social Marketing Quarterly 4(4), 40 – 42.
Professor of Communication Studies
Director, Media Education Lab
Harrington School of Communication
University of Rhode Island USA