Key Advantages Community panel’s leveraging mobilePanelists have already been screened and profiled = ShortersurveysSurvey field windows can be greatly reduced = Clients can getanswers in hoursPanelists can participate when its convenient for them =better dataSurveys can be incredibly targetedBreak out mini qual groups are possible
Key Advantages mobile studies on a community panel“Over 30% of our responses for all surveys noware coming via mobile. I can turn around a studyin less then a day in most instances now”Head of Research for a major UK fashion retailer
Augmented RealityWikipedia Definition:Augmented reality (AR) is a live, direct orindirect, view of a physical, real-worldenvironment whose elements areaugmented by computer-generatedsensory input such as sound, video,graphics or GPS data.
The Idea• Understand how brands connect with consumers – Identify 5-6 brands in a category or segment – Ask consumers to answer specific questions every time they come into contact with the specific brands. (product or advertising)
TakeawaysConsumers are exposed to brands in more andmore ways beyond traditional advertising.Marketers need to be able to deconstruct andanalyze these touch points in order to fullyunderstand (and act) upon the data.