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Atelier 14 - Choisis ton appli. Intervention de Gérald Stein Léon Travel and Tourism

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Intervention de Gérald Stein de Léon Travel and Tourism sur les applications mobile - intérêts et utilisations dans le domaine du tourisme.

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Atelier 14 - Choisis ton appli. Intervention de Gérald Stein Léon Travel and Tourism

  1. 1. ATELIER 14 • Choisis ton appli
  2. 2. Q1 2012
  3. 3. PARTS DE MARCHÉ
  4. 4. VENTES SMARTPHONES EN 2011
  5. 5. NOMBRE D’APPLICATIONS DISPONIBLES
  6. 6. TÉLÉCHARGEMENTS D’APPLICATIONS
  7. 7. 2 écosystèmes très différentsSite web mobile Application native• Tous OS - universel • Sur le bureau• Pas de validation • Ergonomie• Mise à dispo • Mode déconnecté immédiate • Expérience + immersive• Leviers de trafic • Gyroscope,• Coût accéléromètre, GPS,• HTML 5 NFC, photo• Responsive design ? • Notifications • Visibilité sur stores • Monétisation • Redevance aux stores
  8. 8. LE PROCHAIN TRUC
  9. 9. LE SUIVANT
  10. 10. LE SUIVANT
  11. 11. CELUI D’APRÈS
  12. 12. CELUI D’APRÈS
  13. 13. Considérer le parcours d’achat
  14. 14. Toujours le contenu
  15. 15. MERCI !Paris • Lille • Annecy • Lyon • Toulouseleontraveltourism.com

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