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Future of Journalism Conference 09 Britney Spears ate my crocodile: An analysis of content down under Mandy Oakham and Ren...
<ul><li>“fulsome flattery of Government officials and … inane twaddle on other matters.” </li></ul>
 
 
 
 
<ul><li>“ Cucumber truck hits buff near jumping crocs.” </li></ul><ul><li>“ 5m croc goes the chomp on Miss Universe.” </li...
Results
Results
Results <ul><li>Crime stories moved quickly to top of screen on both broadsheet and tabloid sites </li></ul><ul><li>Treatm...
Results <ul><li>Focus on the ‘ordinary’ or domestic issues </li></ul><ul><li>Focus on ‘family values’ and the link to ever...
Conclusions <ul><li>Online media offers an immediate forum for discussion – therefore availing itself more to tabloid news...
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FOJ09 talk: Tabloidisation of Australian online news media

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The presentation slides for Future of Journalism Conference 09 of a paper written by Mandy Oakham and Renee Barnes from RMIT University, Melbourne, Australia

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FOJ09 talk: Tabloidisation of Australian online news media

  1. 1. Future of Journalism Conference 09 Britney Spears ate my crocodile: An analysis of content down under Mandy Oakham and Renee Barnes
  2. 2. <ul><li>“fulsome flattery of Government officials and … inane twaddle on other matters.” </li></ul>
  3. 7. <ul><li>“ Cucumber truck hits buff near jumping crocs.” </li></ul><ul><li>“ 5m croc goes the chomp on Miss Universe.” </li></ul><ul><li>“ Buffed, bronzed bloke boasts bulging biceps” </li></ul><ul><li>“ Like Britney peep-show video victim harassed by media.” </li></ul>
  4. 8. Results
  5. 9. Results
  6. 10. Results <ul><li>Crime stories moved quickly to top of screen on both broadsheet and tabloid sites </li></ul><ul><li>Treatment of crime stories focused on the individual or the ‘ordinary’. </li></ul><ul><li>Headlines sensationalising and trivialising the story </li></ul><ul><li>Stories classed as ‘non-tabloid positioned alongside visuals representing entertainment stories </li></ul>
  7. 11. Results <ul><li>Focus on the ‘ordinary’ or domestic issues </li></ul><ul><li>Focus on ‘family values’ and the link to everyday lived experience </li></ul><ul><li>Picture do-ups </li></ul><ul><li>Celebrities linkages </li></ul>
  8. 12. Conclusions <ul><li>Online media offers an immediate forum for discussion – therefore availing itself more to tabloid news values. </li></ul><ul><li>Rebirth of an old new culture of the afternoon tabloid dailies of the ‘80s </li></ul><ul><li>Reconnection between content and community </li></ul>

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