Linked in10 mindset-divide

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Every social network has a specific purpose. As a consequence users of the same social network share a common state of mind.

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Linked in10 mindset-divide

  1. 1. The Mindset Divide Revealing how emotions differ between personal and professional networks Renaud de Lombaert, Marketing Partner, BEWEB LinkedIn in our lives
  2. 2. Three key takeaways from this research 2 Power of emotion People want to hear from brands on professional sites Mindset differs by network 1 2 3
  3. 3. 3
  4. 4. …and professional networks. Emotion plays a key role in BOTH personal…
  5. 5. Personal networks are about reminiscing and having fun “Personal networking is for old school buddies…good old memories…parties.”
  6. 6. “Professionally when I network, it’s for information to do my job better.” Professional networks are purposeful and aspirational
  7. 7. Emotions on professional networks are just below the surface EASCI needs to clean up small words even more
  8. 8. “Spend Time” Professional NetworksPersonal Networks “Invest Time” Source: Q10a– Information to receive Base: Professional SN users (5204) Personal SN users (8692) What are the top 5 reasons people use social networks? 1 2 3 4 5 Socialize Maintain professional identity 8 Share content Stay in touch Be entertained Kill time Search for opportunities Make useful contacts Keep up to date for career Stay in touch
  9. 9. Career info Professional NetworksPersonal Networks Info on friends Source: Q10a– Information to receive Base: Professional SN users (5204) Personal SN users (8692) What are the top 3 content types people expect? 26% higher than personal 1 2 3 “Spend Time” dd“Invest Time” Entertainment updates Info on personal interests Current affairs Updates on brands
  10. 10. Frame how your brand helps users gain knowledge and success 50 followers at start 12,000 followers 5 weeks later240x increase in just 5 weeks
  11. 11. Top 3 tips to optimize your marketing with the right mindset 11 Recognize the separation between personal & professional networks. Frame how your brand helps users gain knowledge and success on professional network. Align your brand with emotion by matching your message to the user mindset. 1 2 3
  12. 12. Thank You lnkd.in/mindset

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