Social Media For Business

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The most important thing you need to know...plus a few other useful tips

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Social Media For Business

  1. 1. Social Media for Your Business The most important thing you need to know ... plus a few other useful tips Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  2. 2. Not if, but how It’s no longer a question of IF you should use social media for your business, but HOW. There are plenty of stats to support this (and they seem to change daily), but put it this way ... If you found out about a legitimate advertising or promotional opportunity where you could reach millions of people FOR FREE, wouldn’t you at least try it? Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  3. 3. What’s the point? 1st - Listen What’s going on in the marketplace? What are customers saying? What is the competition doing? Are your employees happy? How do they perform and interact with customers, prospects, suppliers? How do other companies deal with customer requests, complaints, feedback? Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  4. 4. Once you’ve listened, monitored, observed... 2nd - Post Ask questions Start a conversation Join existing conversations Make new contacts Increase brand awareness Build credibility Be an expert or thought leader in your field Educate your target market Add value As a bonus....sell your product or service Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  5. 5. Businesses are using social media to: • gather consumer insights and conduct market research • raise brand awareness and generate publicity • release product details and share company information (new locations, sales, offers, hiring news, product launches, promotions, etc.) • communicate with employees and internal stakeholders in an informal way • recruit, hire, check references • find out first-hand what the word on the street is ( particularly important if you are a sole proprietor working from home, or if your business relies on knowing about international trends before they hit local shores ) Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  6. 6. So the most important thing you need to know is ... If you run a business, social media is now your customer service or customer care department. More and more people are using social media sites to: • contact companies to provide feedback, complain, make requests • share information among their friends, contacts about their consumer experiences Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  7. 7. Contrary to popular belief ... It is not about pushing your product/service on people and selling stuff. It’s about ADDING VALUE. Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  8. 8. And now for some tips ... TIP  Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  9. 10. It is a bit of a jungle out there, so... Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  10. 11. TIP  Start with just a few Why start with these? -they are the most popular -they help you get found by search engines ( especially if you use links and videos ) facebook.com linkedin.com twitter.com youtube.com Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  11. 12. You’ve heard the numbers ... “More than 500 million active users” In NZ, 1.7 million users, almost half the population Facebook is now #2 in NZ in terms of traffic – after Google and before TradeMe Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  12. 13. TIP  Set up a personal page Listen and learn Don’t mix business and pleasure Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  13. 14. TIP  Set up a business page Why not just use a personal page for your business? Facebook actually has been known to shut down personal pages that are used for business. Facebook limits the number of friends you can have on a personal page. With a business page you can run “insights” – reports on visits, feedback, new “likes”, etc. You can have a form for people to sign up to your newsletter. Have a page of event listings, discussions, reviews. Once you have 25 people “like” your business, you can set up a new url for the page, www.facebook.com/yourcompany . Add value (info, events, courses, good reads, special deals, free stuff) Use the Insights reports that Facebook emails you Respond promptly and professionally to all customer feedback Make your logo square so it views properly Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  14. 16. LinkedIn makes the claim that “over 47 million professionals use LinkedIn to exchange information, ideas and opportunities”, including “executives from all Fortune 500 companies”. As a professional networking site, its users are more interested in furthering their career than their social life. LinkedIn is the opportunity to converse with people you might otherwise never meet or have access to (eg. CEOs, senior management, international contacts). Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  15. 17. TIP  Get connected Create a personal profile Include a photo Make your title descriptive Make connections Join groups Use recommendations Add your Twitter username List 3 websites or pages of your website Change “My Website” to your company name Customise your “Public Profile” url Include videos Browse your connections’ connections Ask for introductions Use the “Answers” field – become an expert in your field Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  16. 19. With close to 10 million users, Twitter claims to be “without a doubt the best way to share and discover what is happening right now”. Twitter allows users to answer the question “What are you doing?" in under 140 characters (making it even easier to use from your BlackBerry, iPhone or other mobile device). Twitter is another great opportunity to converse with people you might otherwise never meet or have access to. Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  17. 20. Customise your page – add a bio, photo, background Learn the lingo (Twitter 101 for Business; other tutorials) Choose what topics you’re interested in Search for people you’re interested in Start listening Start conversing with new people Use it for customer service, customer care Reply promptly, professionally to all customer feedback Tweet about events, promotions, news Put your username on your Linked In profile Link your FB page to your Twitter account for auto updates TIP  Get set up Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  18. 22. YouTube is a search engine itself. Anything you want to know about, it’s on YouTube; in particular “how-to videos”. Videos on YouTube can: • help draw visitors to your website • improve your search engine optimisation • increases awareness about your business • increase engagement, memorability, interactivity, involvement with your brand Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  19. 23. TIP  Make your own videos Look in your program files for Movie Maker – if you’re running Windows XP, you’ll have it, and it’s simple to use Think about what you can create a video for: • Product demos • How-to videos • Interviews • Speaking engagements • Commentaries, talking heads • Slide show of images • Testimonials, case studies, stories Embed your YouTube videos into your own website Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  20. 26. Now what? TIP  Start networking Promote your profiles with badges/icons on your website. Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  21. 28. Now what? TIP  Appoint your social media officer Assign responsibility – for monitoring and posting, and managing your online customer care. TIP  Put it in your marketing plan Write a plan of how much time you’re going to spend, and when you’re going to spend it – schedule it to maintain control over time use. TIP  Use shortcuts available TweetDeck HootSuite Google Alerts Social Mention Feed Reader TIP  Set some goals E.g. Number of connections; new groups to join; products or services to promote and grow, etc. How will you measure ROI? Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  22. 29. And lastly, don’t forget... TIP  Make it personal If appropriate, pick up the phone and/or meet in person. Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  23. 30. For more information... TIP  Read the article at: http://www.maplemarketing.co.nz/ArticleWordOfMouseMarketing.htm Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz
  24. 32. For more information... TIP  Get in touch: Maple Marketing Renata Kunz Mathewson RKunzMathewson [email_address] Copyright © 2010 Renata Mathewson, Maple Marketing www.maplemarketing.co.nz

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