Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ad targeting and ad blocking

385 views

Published on

Compendium of research data on the state of online ad targeting and ad blocking http://renaissancechambara.jp/2016/03/08/online-advertising-targeting-and-ad-blocking/

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Ad targeting and ad blocking

  1. 1. Online advertising targeting and ad blocking by audiences Ged Carroll renaissancechambara.jp
  2. 2. Attitudes to ad-targeting by generation 0 10 20 30 40 It's about time advertisers recognised that my generation shops too I am more likely to click on an advertisement aimed specifically at my generation I feel like my generation is often forgotten about by advertisers I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation Millenial respondents (%) Millenial respondents (%) 0 5 10 15 20 25 30 35 I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation I am more likely to click on an advert aimed specifically at my generation I feel like my generation is often forgotten about by advertisers I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation Boomer respondents (%) Boomer respondents (%) Audience Theory / Yahoo! Quantative November 2015 – Yahoo! /Ipsos Gen X Survey Adults 35-54 n=853 US
  3. 3. Attitudes to ad-targeting by generation 0 10 20 30 40 It's about time advertisers recognised that my generation shops too I am more likely to click on an advertisement aimed specifically at my generation I feel like my generation is often forgotten about by advertisers I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation Generation-X respondents (%) Generation-X respondents (%) 0 10 20 30 40 50 I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation I am more likely to click on an advert aimed specifically at my generation I feel like my generation is often forgotten about by advertisers I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation Generation-X parents respondents (%) Generation-X parents respondents (%) Audience Theory / Yahoo! Quantative November 2015 – Yahoo! /Ipsos Gen X Survey Adults 35-54 n=853 US
  4. 4. Page load times are a likely motivator for blocking 0 5 10 15 20 25 30 35 40 45 Load time in seconds Editoral content Advertising content Guardian Publishing Trends 2016 drawing on analysis by comScore, Pew Research Center & New York Times
  5. 5. Ad blocking software 0 20000000 40000000 60000000 80000000 100000000 120000000 140000000 160000000 180000000 200000000 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Installed base of ad blockers Installed base of ad blockers Data from Pagefair & Adobe, 2015 Ad Blocking Report via Guardian Publishing Trends 2016. 800% growth in user base over a 5 year period.
  6. 6. Internet users worldwide who have blocked an advert 0 5 10 15 20 25 30 35 40 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Respondents aged 16-64, in the past month on their main computer (GlobalWebIndex Blog January 22 2016 % respondents
  7. 7. Share of time spent viewing video content in selected countries 0 10 20 30 40 50 60 70 Germany Canada UK France US Russia % of total time spent viewing desktop video content via JW Player (Q2, 2015) % of total time spent viewing desktop video content Secret Media & JW Player “Adblock & the Global Video Market September 14, 2015
  8. 8. About me Amazon author page: amzn.to/1SeO5Il LinkedIn page: linkedin.com/in/gedcarroll About: renaissancechambara.jp/about Blog: renaissancechambara.jp Email address found here: scr.im/renaissance Twitter account: @r_c Sina Weibo: renaissancechambara WeChat
  9. 9. thank you | 谢谢 | míle buíochas! | 감사합니다 | danke | ありがとう | merci | спасибо | cám ơn | whakawhetai | takk | ขอขอบคุณคุณ | terima kasih | σας ευχαριστώ | grazie | ‫|شكرا‬ þakka þér | დიდი მადლობა | kiitos | நன்றி | gracias

×