13. Mobile Video and TV TV watching (w/ digital TV tuner) and video sharing will soon become a top mobile entertainment. You Tube on mobile Nico Nico Video Sharing
24. Part III : Location-based mobile ads and Case Studies
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26. Location Based Ad Service "AdLocal" Advertiser Target range Example AdLocal displayed at Stanford [AD] University Ave. No.1 Mexican Restaurant 10% Discount Coupon!
27. How AdLocal works Advertisers Publishers Operators Mobile Phone Ads are inserted Landing Page or Click-To-Call Ad Campaign User’s Location [AD] University Ave. No.1 Mexican Restaurant 10% Discount Coupon!
28. Examples of Advertisers Most successful categories of advertisers: Food & Restaurant Local Jobs and Employment Educational Institutions Beauty salons Car dealers
29. Strong publisher network in Japan [PR]SALE!!10% Discount @Tokyo [PR]No.1 Sushi Bar! Shibuya Sta. [PR]English Lessons at Shibuya [PR]SALE!! 10% Discount Coupon 【 tabelog.com 】 http://m.tabelog.com Kakaku.com, Inc. Moba-ge Town NTT-BJ i-Townpage 【 @nifty 】 http://bousai.nifty.com 【 Excite Mobile 】 http://mobile.excite.co.jp Excite Japan 【 askU.com 】 http://m.asku.com Bandai Networks, Inc. 【 gogo.gs 】 http://m.gogo.gs gogolabs, Inc. 【 e-Nenpi 】 http://response.jp/enenpi/ IRI Commerce and Technology, Inc * DoCoMo Official CP
30. Proved performance for advertisers Non-Local Ads Local Ads (Average CTR for 12 month from mid-2007 to mid-2008 )
31. Proved performance for publishers (Average CPM for 12 month from mid-2007 to mid-2008 ) Non-Local Ads Local Ads
33. A car manufacturer targeted their ads to the areas near their dealers. Actual Screen Image A fast food franchiser promoted their franchisees. Case Study 1 : Pinpointing Market Areas
34. Before: $1,000/student tutor hired Case Study 2 : A home tutoring company After using AdLocal: $300/student tutor hired The tutoring company targeted university campuses.
35. Combined with a big screen advertising in downtown Tokyo, to promote a new album of a singer. 10,000 customers interacted with this campaign within 3 days. Case Study 3 : Simultaneous-ad campaign
45. Please contact us at: [email_address] Our temporary international site: http://www.cirius.co.jp/en New international site: http://ciri.us (from mid-Nov)
47. Comparison To Contextual Ads User Azabu area Roppongi area $0.40 bid by store B $0.30 bid by store A $0.60 bid by store C *Roppongi and Azabu are two areas in Tokyo which are in the same market space. 2 1 3