First fridays: making the most of social media for charity

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Making the most of social media for charities, Dutch case studies for IFC - International Fundraising Consultancy - talk First Fridays. The Hub Amsterdam, September 2nd 2011.

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First fridays: making the most of social media for charity

  1. 1. Making the most of social media First Friday, August 29th 2011
  2. 2. Khadaffi is upset!!11!• Subtitle the tyrant
  3. 3. Why?
  4. 4. Brilliant huh?!(1) Funny! Hilarious!(2) Easy to share on Facebook / Twitter.(3) Did I mention funny?(Although they forgot embed-code!)
  5. 5. About Remco Janssen
  6. 6. Specialist : corporate PRfor startups, social mediafor corporates
  7. 7. Agenda(1) Social Fundraising(2) Influence – 6 laws(3) Trust Barometer(4) Awareness : AzG(5) De Groene Sint(6) Action : #giro555
  8. 8. Social Fundraising
  9. 9. Social Fundraising
  10. 10. Social Fundraising
  11. 11. Social Fundraising
  12. 12. Social Fundraising
  13. 13. 6 weapons for influence(1) Reprocity(2) Commitment(3) Social Proof(4) Authoritah(5) Like(6) Scarcity
  14. 14. Edelman TrustBarometer Trust shifts from authority to peers since 2003 (22%) - 2006 (68%) But, since last year thought leaders were increasingly valued over peers : 2010 (47%)
  15. 15. Edelman Trust
  16. 16. Artsen Zonder Grenzen
  17. 17. Artsen Zonder Grenzen
  18. 18. People shared! 3127 Twitter : 400.000 8560 Facebook : 1,2 m 1436 LinkedIn : 200.000 Total reach : 1,9 million
  19. 19. De Groene Sint
  20. 20. Action Hero
  21. 21. Share with your friends
  22. 22. Tag – with chocolate
  23. 23. De Groene Sint
  24. 24. Results 100.000 action heroes 89% on Hyves 1.500.000 shares with friends 47,5% share of voice (from 5% in ten days) Facts : Marketingfacts
  25. 25. Sustainable chocolateletters 15 to 95%
  26. 26. More results Seven big chains all green Bronze Effie Award Media attention : off the charts Minister Gerda Verburg : Huge success!
  27. 27. Hunger #giro555!
  28. 28. Twibbon #giro555!
  29. 29. Twibbon & donate now!
  30. 30. #twitterveiling
  31. 31. What is #twitterveiling? Concept : Kaat Mossel ( @twitveiling) Crowdsourced donations Amplified via social networks Viral buzz
  32. 32. Example :
  33. 33. For auction... Claudia de Breij : designerpumps Club costume Louis van Gaal Autographed Ajax Shirt
  34. 34. Amazing results! 700 tweets per hour! Millions of euros worth in media attention Almost 24 million donated Twitter Auction : 24.000 euro
  35. 35. Media pick up
  36. 36. Only.... 2000 friends...
  37. 37. Only.... 2700 followers...
  38. 38. Massive Klout-score
  39. 39. What to do? Create magnificent content Create stuff people want to amplify (facilitate) Reach=donations? Repeat – or try again
  40. 40. Thin line...
  41. 41. Thin line...
  42. 42. Thin line...
  43. 43. Thin line...
  44. 44. Thin line...
  45. 45. Thin line...
  46. 46. Thank you so much!
  47. 47. De Groene Sint

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