Leads generation in Real Estate following RE/MAX Methodology - Presentation by Gil Liran, VP Marketing, RE/MAX Israel. at The 4th RE/MAX Realty Rendezvous in Goa, India 2013
Shapoorji Spectra Sensorium Hinjewadi Pune | E-Brochure
Leads generation in Real Estate following RE/MAX Methodology
1.
2. • Improve our business
• Maximize our work time
• Be practical!
• Less talk – more action!!
3. • VP of Marketing – RE/MAX Israel
• Real Estate School Director
• Trained over 1,000 agents
• 5+ years with RE/MAX
• 11+ years training
4. • Goal setting
• Building the Town Square
• Commitment to action
• Contact
5. • Goal 1 – total income in one year
• Input 1 – average property price
• Input 2 – average commission
• Goal 2 – total transactions in one year
6. Goal 3 – total meetings in one year
(Goal 2 X 10)
The number 10 represents a ratio rule of thumb. It is not
mathematical nor statistical. The ratio of sales & meetings
may vary substantially from agent to agent, influenced by
performance, ability, market conditions etc. and does not
guarantee a formula for success.
9. • Highway 6 – Open Houses
• Highway 7 – Local SOI
• Highway 8 – Present clients
• Highway 9 – Past clients
• Highway 10 – Clients’ meetings
10. • 1-3 – Average
• 4-6 – Good
• 7-10 - Great
• Most agents worldwide use 1-3
• If you’re using 7-10 you can leave the
room and go get drunk…
11. • The knowledge gap is gone
• Content and consistency are kings!
• Relationships based on value
• It takes money to make money
• Become the “Trusted Advisor”
12. • The secret – follow up!
• Marketing mail + phone call
• Personal note
• “How was the traffic this week?”
• Open house
• Every new exclusive listing – call
• Every new sale – call
13. • Call your database
• Goal – convert them to sellers
• Talk to their rational
• Know your numbers
14. • Choose & commit
• Create & convert traffic
• No more than 10 mts. a day!
• Choose one – choose Youtube
15. • How to start?
• Beginners
• Intermediate
• Advanced
16. • 100+ video tutorials
• Youtube, Facebook, Google…
• Special: Wordpress sites
• Free of charge!!
17. • Most likely to recommend
• Leverage the first 2 weeks
• Script:
• “By the way, if you happen to know anyone else
who’s looking to sell or buy, I am always available
to give them the best service possible.”
• When? Every meeting
18. • The challenge – a system
• When signing a deal:
• Birthday
• Christmas / New Year’s
• Easter
• Day of contract consummation
• Enter into calendar
• Call!!
19. • Organize a guest speaker
• Set date & time
• Invite clients via phone
• Utilize e-mail + Social Media