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Partner Profitability Being Threatened by Poor Partnering Systems

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How you communicate with and support your channel partners at the point of customer interaction has a direct impact on their loyalty, productivity and performance. Relayware surveyed over 150 solutions providers around the globe to understand what they needed from their suppliers to drive more sales and deliver better service to customers. What we learned didn't surprise us, but it may surprise you! Better systems and process automation are a definite must to manage the partner journey and drive more sales through the channel.

Published in: Software
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