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Collaborate beyond the enterprise
Whitepaper from Relayware
Demand-Side Ecosystem Collaboration and the
Case for Purpose-B...
Contents
Demand-Side Ecosystem Collaboration and the Case for Purpose-Built Technology 3
The Business Issue
Ecosystem Coll...
Demand-Side Ecosystem Collaboration and
the Case for Purpose-Built Technology
The Business Issue
Ecosystem Collaboration: What is It?
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Ecosystem Collaboration: The Components
1. Operational Collaboration
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1. Sales Collaboration
2. Marketing Collaboration
3. Collaborative and Cooperative Learning
4. Service and Support Collaboration
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2. Community Collaboration
3. Multi-Channel Collaborative Communication
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4. Analytical Collaboration
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5. Cultural Collaboration
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The Benefits of Ecosystem Collaboration Versus
CRM and PRM
Selection and Segmentation
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Recruitment and On-boarding
Training and Enablement
Motivation and Incentivization
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Sales, Marketing, Service and Support Collaboration
Performance Management and Optimization
Consequences of Misuse of Technology
Summary: CRM and Ecosystem / External
Collaboration System Co-existence
Collaborate Beyond the Enterprise
Channel Ecosystem Collaboration and the Case for Purpose-Built Technology
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Channel Ecosystem Collaboration and the Case for Purpose-Built Technology

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Almost every company has a CRM system and for some, CRM has become their most strategically important software system and data repository. CRM is often seen as the solution to every sales and marketing challenge – even indirect channel ecosystem management. But the “C” in CRM stands for “Customer” not “Channel”. So before attempting to misuse your CRM system to drive collaboration with your indirect channel ecosystem, take a few moments to read this enlightening whitepaper to better understand the nature of and rationale for ecosystem collaboration and learn why you should invest in purpose-built technology to complement and co-exist with CRM.

Published in: Business, Technology
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Channel Ecosystem Collaboration and the Case for Purpose-Built Technology

  1. 1. Collaborate beyond the enterprise Whitepaper from Relayware Demand-Side Ecosystem Collaboration and the Case for Purpose-Built Technology
  2. 2. Contents Demand-Side Ecosystem Collaboration and the Case for Purpose-Built Technology 3 The Business Issue Ecosystem Collaboration: What is It? Ecosystem Collaboration: The Components The Benefits of Ecosystem Collaboration Versus CRM and PRM Consequences of Misuse of Technology Summary: CRM and Ecosystem / External Collaboration System Co-existence
  3. 3. Demand-Side Ecosystem Collaboration and the Case for Purpose-Built Technology The Business Issue
  4. 4. Ecosystem Collaboration: What is It?       
  5. 5.  Ecosystem Collaboration: The Components 1. Operational Collaboration    
  6. 6. 1. Sales Collaboration 2. Marketing Collaboration 3. Collaborative and Cooperative Learning
  7. 7. 4. Service and Support Collaboration   2. Community Collaboration
  8. 8. 3. Multi-Channel Collaborative Communication       4. Analytical Collaboration    
  9. 9.                    5. Cultural Collaboration  
  10. 10.       The Benefits of Ecosystem Collaboration Versus CRM and PRM Selection and Segmentation
  11. 11.      Recruitment and On-boarding
  12. 12. Training and Enablement
  13. 13. Motivation and Incentivization                
  14. 14.    Sales, Marketing, Service and Support Collaboration
  15. 15. Performance Management and Optimization Consequences of Misuse of Technology
  16. 16. Summary: CRM and Ecosystem / External Collaboration System Co-existence
  17. 17. Collaborate Beyond the Enterprise

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