Introduction to Online Fundraising: GivenGain 2013

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An introductory presentation to online fundraising in the context of the digital age with specific reference to GivenGain, its functionality and features.

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Introduction to Online Fundraising: GivenGain 2013

  1. 1. Colin Habberton. GivenGain Foundation.
  2. 2. GivenGain. Introduction to Online Fundraising
  3. 3. In 2008  3 million donors made a total of 6.5 million donations online  Donations for the campaign totalled more than $770 million  Of those 6.5 million donations, 6 million were $100 or less  The average online donation was $80  The average donor gave more than once The Hope Source: http://voices.washingtonpost.com/44/2008/11/obama-raised-half-a-billion-on.html
  4. 4. In 2012  4.4 million donors  Raised a total of $1.1 billion  The average donation $50 micro-donations  Of that $690 million were donated online  raised $250 million from 4,276,463 online donations in 6 months  https://contribute.barackobama.com The Hope Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/
  5. 5. Estimates in: 2001 = $550 Million 2003 = $1.9 Billion 2005= $4.53 Billion 2006= $6.87 Billion 2007 = $10.44 Billion 2008 = $14.64 Billion 2009 = $15.48 Billion 2010 = $17.65 Billion 2011 = $20.29 Billion  US represents more than ½ the global online philanthropic market  Globally more than $40 billion in online donations  Consistent, progressive growth  New world - No boundaries, no limits Fundraising in the Digital Age Source: http://www.thinkadvisor.com/2013/06/24/online-donations-surged-in-2012
  6. 6. July 2010 – July 2013  Average online one-time donation in 2012 was $60 • Average online monthly donation in 2012 was $19 • One-time gifts accounted for 89% of online giving, while monthly gifts accounted for 11% • 33% of non-profit online revenue was sourced to email Fundraising in the Digital Age Source: https://www.blackbaud.com/nonprofit-resources/blackbaud-index
  7. 7. State of The Not-for-profit Industry, June 2012 Fundraising in the Digital Age A total of 1,516 organisations from nine countries responded to this survey in June 2012. Source: https://www.blackbaud.com/SONI/
  8. 8. State of The Not-for-profit Industry, June 2012 Top factors reported as leading to success in growing online donations:  Organisational focus on improving its website, or increased accessibility to its website.  Efforts to increase public awareness of online donation options through improved strategic communications, including emails and newsletters.  A cultural change towards acceptance of online transactions in general, including online donations.  Adopting new software and technologies to make online Fundraising in the Digital Age donation options more available and easier to use. A total of 1,516 organisations from nine countries responded to this survey in June 2012. Source: https://www.blackbaud.com/SONI/
  9. 9. Social Media
  10. 10. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/
  11. 11. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/
  12. 12. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/
  13. 13. Social Media 2013 Source: http://bitlyscience.github.io/geo_social/
  14. 14.  ‘Learning Age’?  Social Networks  Over 1 billion users  700 billion minutes  300,000 Volunteers  70 Languages  1 Functional Language  Sharing x 200+  ‘Followers’  ‘Friends’ The Learning Age
  15. 15. Image (delete text). The Web: The World We live in
  16. 16. GivenGain Foundation  Established in 2001  Currently serving over 1400 nonprofits in over 40 Countries  Processed over USD 75 million to over 3500 projects  Community of over 82 000 donors  Training & support  Donation processing  In-House Development  Local focus with zero barriers & global reach  Offices in Switzerland, South Africa & UK GivenGain
  17. 17. The GivenGain Platform
  18. 18. Causes
  19. 19. Online publishing integrated into Social Media Integrated Communication Multi Currency Tools via Payment email and sms Processing Stakeholder Relationship Features Management System
  20. 20. Keys to Success Benefits  Executive Buy-In  Stakeholder Engagement  Process Integration  Transparency of Purpose  Social Media Skills  Dynamic Communication  Planning & Promotion  Real-time Interaction  Creativity & Purpose  ‘Crowdraising’ Summary
  21. 21. Thank You. @GivenGain www.facebook.com/givengain www.givengain.com

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